%0 Generic
%D 2002
%T Relative Influence in Marketing Channels:  An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture
%A Kim,Steve
%A Stump,Rodney L.
%A Oh,Changho
%K Marketing
%B Multicultural Marketing Conference
%C Valencia, Spain
%8 2002
%G eng
%2 c
%4 2450085889
%$ 2450085889