%0 Generic %D 2014 %T Privacy versus Reward: Do Loyalty Programs Increase Consumers' Willingness to Share Personal Information with Third-party Advertisers and Data Brokers? %A Jai,Tun-Min (Catherine) %A King,Nancy %K Business Law %B ACRA 2014 Annual Conference %C Dallas, Texas %8 2014 %G eng %2 c %4 87588415488 %$ 87588415488