%0 Generic
%D 2004
%T The Role of WOM Communication in Product Choice
%A Knuff,David
%A Giese,Joan L
%A Spangenberg,Eric R
%K Marketing
%K OSU-Cascades
%B Association for Consumer Research
%C Portland, OR
%8 2004
%G eng
%2 c
%4 9047984129
%$ 9047984129