%0 Generic %D 2004 %T A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study %A Koenig,Hal %A Duncan,Lisa M. %A Becker,Boris W. %K Marketing %B American Academy of Advertising Conference %C Baton Rouge, LA %8 2004 %G eng %2 c %4 647624704 %$ 647624704