%0 Generic
%D 1988
%T McDonnell Douglas Corporation: A Case Study
%A McAlexander,Jim
%A Nassen,Kent
%A Shrader,C.  Bradley
%K Marketing
%B Midwest Case Writers Association Annual Conference
%C Ames, Iowa
%8 1988
%G eng
%2 c
%4 648636416
%$ 648636416