%0 Generic %D 2011 %T Segmenting a Fragmented Market – Challenges and How to Get It Right %A Montgomery,Todd %K BIS %K Marketing %K OSU-Cascades %K OSU-Cascades Hospitality Mgt %B Pricing Trends Monthly Webinar Series %8 2011 %G eng %2 c %4 103259822080 %$ 103259822080