%0 Generic %D 2003 %T Measuring Buyer Response to 91ÆÞÓÑ Wine Branding Messages %A Orth,Ulrich %K Marketing %B Presentation to 91ÆÞÓÑ Wine Advisory Board, Promotions Committee %C Salem, 91ÆÞÓÑ %8 2003 %G eng %2 c %4 2459944961 %$ 2459944961