%0 Generic %D 2022 %T Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience %A Reynolds-McIlnay,Ryann %A Keech,Jessica %K Marketing %B Frontiers in Service 2022 %C Babson College, Boston, MA %8 2022 %G eng %2 c %4 252205705216 %$ 252205705216