%0 Generic %D 2019 %T Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation %A Reynolds-McIlnay,Ryann %A Morrin,Maureen %K Marketing %B 2019 Northwest Marketing Research Symposium %C Portland, OR %8 2019 %G eng %2 c %4 194567452672 %$ 194567452672