%0 Journal Article
%J Journal of Marketing Theory and Practice
%D 2010
%T Formation of consumer price expectation based on package design: attractive and quality routes
%A Malkewitz,Keven
%A Orth,Ulrich
%K Marketing
%B Journal of Marketing Theory and Practice
%8 2010
%G eng
%2 a
%4 216838086656
%$ 216838086656