%0 Journal Article
%J Journal of Current Issues and Research in Advertising
%D 2010
%T The influence of program context intensity: An examination of television advertising during war news
%A Malkewitz,Keven
%K Marketing
%B Journal of Current Issues and Research in Advertising
%8 2010
%G eng
%2 a
%4 216837873664
%$ 216837873664