%0 Generic %D 2018 %T Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors %A Aiken,Damon %A Sukhdial,Ajay %A Campbell,Richard %A Kent,Aubry %A Malkewitz,Keven %K Marketing %B Sport Marketing and Sponsorship Conference %8 2018 %G eng %2 c %4 267791050752 %$ 267791050752