%0 Generic
%D 2011
%T Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%B Product Development Management Association Global Conference on Product Innovation Management
%8 2011
%G eng
%2 c
%4 267791052800
%$ 267791052800