%0 Generic
%D 2006
%T The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
%A Aiken,Damon
%A Malkewitz,Keven
%K Marketing
%B AMA Winter Educators’ Conference
%8 2006
%G eng
%2 c
%4 267791067136
%$ 267791067136