%0 Conference Paper %B Association for Consumer Research 2022 Conference %D 2022 %T Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology %A Drenten,Jenna %A Gurrieri,Lauren %A Huff,Aimee %A Barnhart,Michelle %K Marketing %B Association for Consumer Research 2022 Conference %8 2022 %G eng %2 b %4 233661716480 %$ 233661716480 %0 Generic %D 2022 %T Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology %A Drenten,Jenna %A Gurrieri,Lauren %A Huff,Aimee %A Barnhart,Michelle %K Marketing %B Australia & New Zealand Marketing Academy 2022 Conference %C Perth, Australia %8 2022 %G eng %2 c %4 250268035072 %$ 250268035072 %0 Conference Paper %B Consumer Culture Theory 2022 Conference %D 2022 %T Platformization of American Gun Culture %A Barnhart,Michelle %A Drenten,Jenna %A Gurrieri,Lauren %A Huff,Aimee %K Marketing %B Consumer Culture Theory 2022 Conference %8 2022 %G eng %2 b %4 233017055232 %$ 233017055232