%0 Conference Paper %B Consumer Culture Theory 2022 Conference %D 2022 %T Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups %A Harrold,Mycah %A Borquez,Anabella Donnadieu %A Huff,Aimee %K Marketing %B Consumer Culture Theory 2022 Conference %8 2022 %G eng %2 b %4 233017071616 %$ 233017071616