%0 Journal Article
%D 2021
%T Winning isn’t everything: An investigation linking old school values to fan behaviors
%A Aiken,Damon
%A Sukhdial,Ajay
%A Campbell,Richard
%A Kent,Aubrey
%A Malkewitz,Keven
%K Marketing
%8 2021
%G eng
%2 a
%4 257902751744
%$ 257902751744

%0 Conference Paper
%D 2018
%T Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
%A Aiken,Damon
%A Sukhdial,Ajay
%A Campbell,Richard
%A Kent,Aubry
%A Malkewitz,Keven
%K Marketing
%8 2018
%G eng
%2 b
%4 257903147008
%$ 257903147008

%0 Generic
%D 2018
%T Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
%A Aiken,Damon
%A Sukhdial,Ajay
%A Campbell,Richard
%A Kent,Aubry
%A Malkewitz,Keven
%K Marketing
%B Sport Marketing and Sponsorship Conference
%8 2018
%G eng
%2 c
%4 267791050752
%$ 267791050752

%0 Journal Article
%D 2010
%T The Influence of Program Context Intensity: An Examination of Television Advertising During War News
%A Aiken,Damon
%A Malkewitz,Keven
%K Marketing
%8 2010
%G eng
%2 a
%4 257902764032
%$ 257902764032

%0 Generic
%D 2006
%T The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
%A Aiken,Damon
%A Malkewitz,Keven
%K Marketing
%B AMA Winter Educators’ Conference
%8 2006
%G eng
%2 c
%4 267791067136
%$ 267791067136

%0 Conference Paper
%D 2006
%T The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
%A Aiken,Damon
%A Malkewitz,Keven
%K Marketing
%8 2006
%G eng
%2 b
%4 257903163392
%$ 257903163392

%0 Journal Article
%D 2004
%T The Program Context of War News: Exploring Influences on Television Advertising Effectiveness
%A Aiken,Damon
%A Malkewitz,Keven
%A Bowe,Darcy
%K Marketing
%8 2004
%G eng
%2 a
%4 257902770176
%$ 257902770176