%0 Book Section %D 2003 %T Persuasion by Design: The State of Expertise on Visual Influence Tactics %A Malkewitz,Keven %A Wright,Peter %A Friestad,Marian %K Marketing %8 2003 %G eng %2 d %4 257902835712 %$ 257902835712 %0 Conference Paper %D 2000 %T Everyday Knowledge about Visual Persuasion %A Malkewitz,Keven %A Wright,Peter %A Friestad,Marian %K Marketing %8 2000 %G eng %2 b %4 257903167488 %$ 257903167488