%0 Generic
%D 2014
%T A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption
%A Barnhart,Michelle
%A Ratchford,Mark
%K Marketing
%B Marketing Science Conference
%C Atlanta, GA
%8 2014
%G eng
%2 c
%4 85847734272
%$ 85847734272

%0 Journal Article
%J Journal of Business Research
%D 2012
%T Development and Validation of the Technology Adoption Propensity (TAP) Index
%A Ratchford,Mark
%A Barnhart,Michelle
%K Marketing
%B Journal of Business Research
%V 65
%P 1209-1215
%8 2012
%G eng
%N 8
%2 a
%4 13207326721
%$ 13207326721

%0 Conference Paper
%B Proceedings of the American Marketing Association Winter Conference 2007
%D 2007
%T Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
%A Barnhart,Michelle
%A Ratchford,Mark
%K Marketing
%B Proceedings of the American Marketing Association Winter Conference 2007
%8 2007
%G eng
%2 b
%4 22435096577
%$ 22435096577

%0 Generic
%D 2007
%T Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
%A Barnhart,Michelle
%A Ratchford,Mark
%K Marketing
%B Winter Educators' Conference
%C San Diego, CA
%8 2007
%G eng
%2 c
%4 13596434433
%$ 13596434433