%0 Journal Article
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%T Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.
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%T Winning isn’t everything: An investigation linking old school values to fan behaviors
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%T The Logo Life Cycle: An Abstract
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%A Ketcham,Nicholas
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%P 101--102
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%T Sports Logos Life Cycles
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%T Design briefs in design-driven new product development
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%0 Generic
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%T How to Get a Job In the sports Industry
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%B San Diego State University MBA Sports MBA Student Association
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%4 267791073280
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%T Sports Logos Life Cycles
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%T Logo Life Cycles
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%0 Conference Paper
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%T Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle
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%0 Generic
%D 2018
%T Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle
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%A Ketcham,Nick
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%B 3rd Northwest Marketing Research Symposium
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%0 Conference Paper
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%T Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
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%A Sukhdial,Ajay
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%0 Generic
%D 2018
%T Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
%A Aiken,Damon
%A Sukhdial,Ajay
%A Campbell,Richard
%A Kent,Aubry
%A Malkewitz,Keven
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%B Sport Marketing and Sponsorship Conference
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%4 267791050752
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%0 Conference Paper
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%T Creating Brand Impressions Through Package Design
%A Orth,Ulrich
%A Malkewitz,Keven
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%P 259--259
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%4 267787909120
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%0 Journal Article
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%T Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength
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%A Malkewitz,Keven
%A Orth,Ulrich
%A Henderson,Pam
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%8 2014
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%T Undertaking Brand Design in Sports
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%A Bee,Colleen
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%T Undertaking Successful Brand Design in Sport
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%A Bee,Colleen
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%C New York, NY
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%T Undertaking Successful Brand Design in Sport
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%A Bee,Colleen
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%P 89-108
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%4 14211733505
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%0 Journal Article
%J Journal of Retailing
%D 2012
%T The accuracy of design-based judgments: A constructivist approach
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%A Orth,Ulrich
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%B Journal of Retailing
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%0 Journal Article
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%T The Accuracy of Design-Based Judgments: A Constructivist Approach,
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%0 Journal Article
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%T The accuracy of design-based judgments: A constructivist approach
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%0 Journal Article
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%T Interior Design and Store Personality
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%A Heinrich,Frauke
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%8 2012
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%0 Journal Article
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%T Servicescape interior design and consumers' personality impressions
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%B Journal of Services Marketing
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%T Servicescape interior design and consumers' personality impressions
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%B Journal of Services Marketing
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%0 Generic
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%T Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
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%B Product Development Management Association Global Conference on Product Innovation Management
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%0 Conference Paper
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%T Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
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%T Can You Judge a Book by Its Cover?
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%B 91���� Wine Symposium
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%0 Journal Article
%J Journal of Marketing Theory and Practice
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%T Formation of consumer price expectation based on package design: attractive and quality routes
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%A Orth,Ulrich
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%B Journal of Marketing Theory and Practice
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%0 Journal Article
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%T Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes
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%0 Journal Article
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%0 Journal Article
%J Journal of Current Issues and Research in Advertising
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%T Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
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%A Malkewitz,Keven
%A Bee,Colleen
%K Marketing
%X This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
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%T Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
%A Orth,Ulrich
%A Malkewitz,Keven
%A Bee,Colleen
%K Marketing
%K MBA
%X This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
%B Journal of Current Issues and Research in Advertising
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%T Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising
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%0 Journal Article
%J Journal of Current Issues and Research in Advertising
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%T The influence of program context intensity: An examination of television advertising during war news
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%B Journal of Current Issues and Research in Advertising
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%T The Influence of Program Context Intensity: An Examination of Television Advertising During War News
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%8 2010
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%0 Journal Article
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%T The influence of program context intensity: An examination of television advertising during war news
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%B Journal of Current Issues and Research in Advertising
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%0 Generic
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%T Building Your Killer Business Plan
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%B Austin Entrepreneurship Program’s Build Your Business Plan Series
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%4 267791104000
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%T Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems
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%B Austin Entrepreneurship Scholars Research Seminar Series
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%4 267791077376
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%0 Generic
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%T An Ex- Expatriate’s Experiences
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%B University of 91����
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%4 267791083520
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%0 Generic
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%T Making Your Passion Your Occupation: How to Get Employed Doing What You Love
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%B Baker Scholars Distinguished Speaker Series
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%0 Generic
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%T New Product Development in the Athletic Footwear and Apparel Industry
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%B Hope College Department of Business and Economics
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%0 Generic
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%T New Product Development in the Athletic Footwear and Apparel Industry
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%B University of Michigan School of Sport Management
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%0 Generic
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%T Overview of Wine Research
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%T Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy
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%B AMA Winter Educators Conference
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%0 Conference Paper
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%T Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy
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%8 2009
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%T Creating Brand Impressions through Package Design
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%B University of 91���� – 91���� Platypus Seminar
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%0 Generic
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%T Creating Brand Impressions through Package Design
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%B OSU Alumni Association Annual Meeting
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%0 Generic
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%T Creating Brand Impressions with Packaging Design
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%B 91���� Consumer Behavior Interest Group
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%4 267791089664
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%0 Generic
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%T Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
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%0 Conference Paper
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%T Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
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%8 2008
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%4 257903153152
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%0 Conference Paper
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%T Directing Consumer Price Expectation through Package Design
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%8 2008
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%4 257903155200
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%0 Generic
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%T Directing Consumer Price Expectation through Package Design
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%B 4th Annual Wine Business Research Conference
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%4 267791058944
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%0 Journal Article
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%T Holistic package design and consumer brand impressions
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%0 Journal Article
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%T Holistic Package Design and Consumer Brand Impressions
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%0 Journal Article
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%T Holistic package design and consumer brand impressions
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%T The Marketing Canon
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%B Christian Albrechts Universität zu Kiel
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%0 Generic
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%T Product Design Research
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%B University of New Mexico Anderson School of Management
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%4 267791091712
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%0 Generic
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%T Communicating with Product Design
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%B Academy of Marketing Science Annual Conference
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%0 Conference Paper
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%T Communicating with Product Design
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%4 257903157248
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%0 Generic
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%T How Design Influences Attitudes and Beliefs about Products
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%B Academy of Marketing Science Annual Conference
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%0 Conference Paper
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%T How Design Influences Attitudes and Beliefs about Products
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%0 Generic
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%T Marketing Major Overview
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%B Marketing major to prospective OSU students, parents, and transfer students
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%0 Generic
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%T Reading between the Lines: Implementing Visual Fluency in Writing
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%B 91���� Writing Intensive Course Seminar Series
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%0 Generic
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%T Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency
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%B University of 91���� - 91���� Platypus Seminar
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%4 267791095808
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%0 Generic
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%T Co-Branding with Sports Entities: How Difficult Can it Be?
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%B AMA Winter Educators’ Conference
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%0 Conference Paper
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%T Co-Branding with Sports Entities: How Difficult Can it Be?
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%0 Generic
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%T The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
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%B AMA Winter Educators’ Conference
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%0 Conference Paper
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%T The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
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%0 Generic
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%T Sports Products: On and Off the Field
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%B University of San Diego College of Business
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%0 Journal Article
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%T The Program Context of War News: Exploring Influences on Television Advertising Effectiveness
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%A Bowe,Darcy
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%8 2004
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%0 Journal Article
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%T The Impact of Dedicated NPD Resources on Firm Financial Performance
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%0 Generic
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%T Information Requirements of Marketing Academics and Practitioners
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%0 Book Section
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%T Persuasion by Design: The State of Expertise on Visual Influence Tactics
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%A Wright,Peter
%A Friestad,Marian
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%8 2003
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%0 Conference Paper
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%T The Impact of Dedicated NPD Resources on Firm Financial Performance
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%0 Generic
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%T The Impact of Dedicated NPD Resources on Firm Financial Performance
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%B Marketing Science Institute (MSI) Winter Conference
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%0 Generic
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%T The Marketing Canon
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%B Appalachian State University Graduate School of Business
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%4 267791101952
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%0 Generic
%D 2000
%T Everyday Knowledge about Visual Persuasion
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%A Wright,Peter
%A Friestad ,Marian
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%B Advertising and Consumer Psychology: Visual Persuasion Conference
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%4 267791071232
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%0 Conference Paper
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%T Everyday Knowledge about Visual Persuasion
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