%0 Journal Article
%J Journal of Business Research
%D 2021
%T Introduction to Special Issue on Sport Marketing and Sponsorship
%A Bee,Colleen
%A Dalakas,Vassilis
%K Marketing
%B Journal of Business Research
%V 124
%P 695-697
%8 2021
%G eng
%2 a
%4 214537955328
%$ 214537955328

%0 Journal Article
%J Psychology and Marketing
%D 2021
%T The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity
%A Bee,Colleen
%A Dalakas,Vassilis
%A Chen,Johnny
%K Marketing
%B Psychology and Marketing
%V 39
%P 196-213
%8 2021
%G eng
%N 1
%2 a
%4 143537543168
%$ 143537543168

%0 Journal Article
%J Journal of Marketing Communications
%D 2013
%T Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages
%A Bee,Colleen
%A Dalakas,Vassilis
%K Marketing
%B Journal of Marketing Communications
%8 2013
%G eng
%U http://dx.doi.org/10.1080/13527266.2013.828768
%2 a
%4 26607728641
%$ 26607728641