%0 Journal Article
%J Journal of Business Research
%D 2021
%T Are you with or against us? The cognitive and emotional consequences of sponsoring a rival
%A Bee,Colleen
%A King,Jesse
%A Stornelli,Jason
%K Marketing
%K OSU-Cascades
%B Journal of Business Research
%V 124
%P 698-707
%8 2021
%G eng
%2 a
%4 160338358272
%$ 160338358272

%0 Journal Article
%J European Journal of Social Psychology
%D 2020
%T Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations
%A King,Jesse
%A Bee,Colleen
%K Marketing
%B European Journal of Social Psychology
%V 50
%P 749-765
%8 2020
%G eng
%N 4
%2 a
%4 143539126272
%$ 143539126272

%0 Journal Article
%J Entrepreneurship Research Journal
%D 2015
%T Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics
%A King,Jesse
%K Marketing
%K OSU-Cascades
%B Entrepreneurship Research Journal
%8 2015
%G eng
%2 a
%4 217339760640
%$ 217339760640

%0 Journal Article
%J Journal of Consumer Behaviour
%D 2014
%T The Affect Heuristic in Early Judgments of Product Innovations
%A King,Jesse
%A Slovic,P
%K Marketing
%K OSU-Cascades
%B Journal of Consumer Behaviour
%V 16
%P 411-428
%8 2014
%G eng
%N 6
%2 a
%4 217339541504
%$ 217339541504

%0 Generic
%D 2013
%T Helpful & Safe vs Useless & Dangerous
%A King,Jesse
%K Marketing
%K OSU-Cascades
%B Its in the Bag
%C OSU-Cascades
%8 2013
%G eng
%2 c
%4 87885381632
%$ 87885381632

%0 Generic
%D 2009
%T Untitled
%A King,Jesse
%K Marketing
%K OSU-Cascades
%B Academy of Marketing Science
%C Portland, OR
%8 2009
%G eng
%2 c
%4 51549718528
%$ 51549718528

%0 Generic
%D 2008
%T Untitled
%A King,Jesse
%K Marketing
%K OSU-Cascades
%B American Marketing Association
%C San Diego, CA
%8 2008
%G eng
%2 c
%4 51549714432
%$ 51549714432