%0 Journal Article %J Sustainability %D 2017 %T Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison %A Tung,Tsun-Yin %A Koenig,Hal %A Chen,Hsiou-Lien %K Design Program %K Marketing %B Sustainability %V 9 %8 2017 %G eng %U https://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b901 %2 a %4 108790247424 %$ 108790247424 %0 Conference Paper %B Association for Consumer Research %D 2017 %T Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption %A Tung,Tsun-Yin %A Koenig,Hal %A Chen,Hsiou-Lien %K Design Program %K Marketing %B Association for Consumer Research %C San Diego, California %8 2017 %G eng %2 b %4 144725282816 %$ 144725282816