%0 Journal Article %J Perceptu %D 1988 %T Evaluations of Apparel Advertising as a Function of Self-monitoring %A Lennon,Sharron J %A Burns,Leslie %A Fairhurst,Anne %K Design Program %B Perceptu %P 987-996 %8 1988 %G eng %N 66 %2 a %4 58207612928 %$ 58207612928