%0 Generic
%D 2013
%T Strategies for Building Brand Equity for Unfamiliar Companies
%A Song,S
%A Kim,Minjeong
%K Design Program
%K Merchandising Management
%B International Textiles and Apparel Association Annual Meeting
%8 2013
%G eng
%2 c
%4 95015471104
%$ 95015471104

%0 Generic
%D 2012
%T Building brand equity for unfamiliar Asian companies
%A Song,S
%A Kim,Minjeong
%K Design Program
%K Merchandising Management
%B International Textiles and Apparel Association Annual Meeting
%8 2012
%G eng
%2 c
%4 72572073984
%$ 72572073984

%0 Generic
%D 2012
%T Does Bigger and More Mean Better?: An Examination of Product Presentation Mix for Handbags in Online Shopping
%A Song,S
%A Kim,Minjeong
%K Design Program
%K Merchandising Management
%B AMA/ACRA Triennial Retail Conference
%C Seattle, Washington
%8 2012
%G eng
%2 c
%4 59624224768
%$ 59624224768