%0 Generic %D 2010 %T The Effects of home page design on consumer responses: A moderating role of brand familiarity and centrality of visual product aesthetics %A Yoo,J %A Kim,Minjeong %A Burns,L %K Design Program %K Merchandising Management %B International Textiles and Apparel Association Annual Meeting %C Montreal, Canada %8 2010 %G eng %2 c %4 59624415232 %$ 59624415232 %0 Generic %D 2010 %T The effects of online product presentation on consumer responses: Mental imagery perspective %A Yoo,J %A Kim,Minjeong %A Burns,L %K Design Program %K Merchandising Management %B American Collegiate Retailing Association Annual Meeting %C Orlando, FL %8 2010 %G eng %2 c %4 59624689664 %$ 59624689664