%0 Journal Article
%J Journal of Marketing Theory and Practice
%D 1997
%T Site Selection by Professional Service Providers: The Case of Dental Practices
%A Becker,Boris
%A Kaldenburg ,Dennis
%A McAlexander,Jim
%K Marketing
%X Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.
%B Journal of Marketing Theory and Practice
%V 5
%P 35-44
%8 1997
%G eng
%2 a
%4 648536064
%$ 648536064

%0 Journal Article
%J Health Marketing Quarterly
%D 1994
%T Yellow Pages Usage by Professionals: An Exploratory Study of Dentists
%A Becker,Boris
%A Kaldenberg ,Dennis
%A McAlexander,Jim
%K Marketing
%B Health Marketing Quarterly
%V 12
%P 97-110
%8 1994
%G eng
%N 2
%2 a
%4 648542208
%$ 648542208

%0 Journal Article
%J Journal of Health Care Marketing
%D 1993
%T Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance
%A McAlexander,Jim
%A Becker,Boris
%A Kaldenberg ,Dennis
%K Marketing
%X The article presents a study that explored the relationship between positioning strategies and financial performance in dental practices. The data used in the study include a mail survey of a random sample of all dentists licensed to practice in the state of 91ÆÞÓÑ, together with a content analysis of yellow pages advertising practices of respondents to the survey. The authors identified respondents' yellow pages advertising practices through content analytic procedure. Dental practice performance was operationalized using the following variables from the questionnaire prepared for the purpose--yearly gross production income from the dental practice yearly net income from the practice of dentistry, number of patients seen in a typical day, and gross production income per hour. Results indicated that expressing a position in yellow pages advertisements has a significant relationship to practice performance.
%B Journal of Health Care Marketing
%V 13
%P 54-57
%8 1993
%G eng
%N 1
%2 a
%4 648546304
%$ 648546304