%0 Journal Article
%J Journal of Marketing Theory and Practice
%D 2011
%T Co-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions
%A Stokes,Amy
%A Jensen,Thomas D
%A Watson,Amy
%K Marketing
%K OSU-Cascades
%X If high customer satisfaction is attributed for the growth of e-tail<br>sales, trust, or the lack thereof, is one of the most cited deterrents. While much<br>research has been conducted examining the impact of identity theft, online<br>privacy, and perceived security on consumer trust, order fulfillment and other<br>components of business reliability outside of the security context have<br>received relatively little attention. The present study examines the impact of<br>order fulfillment information cues, via carrier disclosure, on consumer<br>perceptions of e-tailer credibility, price, and product attitude. Results of a<br>between-subjects experiment show that the familiarity of the e-tailer and<br>carrier can positively impact perceptions of e-tailer credibility.
%B Journal of Marketing Theory and Practice
%8 2011
%G eng
%2 a
%4 37965662209
%$ 37965662209

%0 Generic
%D 2010
%T An Interpretive Inquiry into the Consumption of Fashion:  A Microsociological Perspective
%A Stokes,Amy
%A Murray,Jeff B
%K Marketing
%B 2010 Consumer Culture Theory Conference Proceedings
%C Madison, WI
%8 2010
%G eng
%2 c
%4 37966585857
%$ 37966585857

%0 Generic
%D 2010
%T What is Consumer Confusion and How is it Measured?
%A Stokes,Amy
%A Kopp,Steven W
%A Suter,Tracy A
%K Marketing
%B 2010 Marketing and Public Policy Conference Proceedings
%C Denver, CO
%8 2010
%G eng
%2 c
%4 37966526465
%$ 37966526465

%0 Generic
%D 2009
%T Is Carbon Labeling Effective?  The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions
%A Stokes,Amy
%A Turri,Anna
%A Tangari,Andrea
%K Marketing
%B AMA Winter Educators' Conference Proceedings
%C Tampa, FL
%8 2009
%G eng
%2 c
%4 37980119041
%$ 37980119041

%0 Generic
%D 2009
%T Explaining Obesity:  An Inquiry into the Lives of the Obese
%A Murray,Jeff
%A Bui,Myla
%A Stokes,Amy
%K Marketing
%B Association for Consumer Research
%C Duluth, MN
%8 2009
%G eng
%2 c
%4 37980200961
%$ 37980200961

%0 Generic
%D 2008
%T Consumers' (Dis)Use of the Nutrition Facts Panel
%A Stokes,Amy
%A Jensen,Thomas D
%K Marketing
%B Marketing and Public Policy Conference Proceedings
%C Philadelphia, PA
%8 2008
%G eng
%2 c
%4 37980262401
%$ 37980262401

%0 Generic
%D 2008
%T The Impact of Eco-Labeling on Consumer Perceptions
%A Stokes,Amy
%A Turri,Anna
%K Marketing
%B Marketing and Public Policy 2008 Pre-conference Workshop
%8 2008
%G eng
%2 c
%4 37980325889
%$ 37980325889