%0 Journal Article
%J International Journal of e-Business Research
%D 2019
%T Choice Overload and Online Approach Behavior
%A Tung,Tsun-Yin
%A Burns,Leslie
%A Koenig,Hal
%K Design Program
%K Graphic Design
%K Marketing
%B International Journal of e-Business Research
%V 15
%P 56-72
%8 2019
%G eng
%N 4 (October-December)
%2 a
%4 186669064192
%$ 186669064192

%0 Journal Article
%J Sustainability
%D 2017
%T Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison
%A Tung,Tsun-Yin
%A Koenig,Hal
%A Chen,Hsiou-Lien
%K Design Program
%K Marketing
%B Sustainability
%V 9
%8 2017
%G eng
%U https://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b901
%2 a
%4 108790247424
%$ 108790247424

%0 Conference Paper
%B Association for Consumer Research
%D 2017
%T Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption
%A Tung,Tsun-Yin
%A Koenig,Hal
%A Chen,Hsiou-Lien
%K Design Program
%K Marketing
%B Association for Consumer Research
%C San Diego, California
%8 2017
%G eng
%2 b
%4 144725282816
%$ 144725282816

%0 Generic
%D 2014
%T A Theoretical Model of the Too-Much-Choice Effect
%A Tung,Tsun-Yin
%A Burns,Leslie
%K Design Program
%K Graphic Design
%B Global Marketing Conference
%C Singapore
%8 2014
%G eng
%2 c
%4 105966026752
%$ 105966026752