%0 Journal Article
%J Journal of Product Innovation Management
%D 2013
%T Brand Specific Design Effects: Form and Function
%A Townsend,J. D.
%A Kang,W. K.
%A Montoya,Mitzi
%A Calantone,R.
%K Marketing
%B Journal of Product Innovation Management
%V 30
%P 994-1008
%8 2013
%G eng
%N 5
%2 a
%4 112638932992
%$ 112638932992

%0 Journal Article
%J Marketing Letters
%D 2005
%T Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?
%A Schmidt,J. B.
%A Calantone,R.
%A Griffin,B.
%A Montoya,Mitzi
%K Marketing
%B Marketing Letters
%V 16
%P 129-141
%8 2005
%G eng
%N 2
%2 a
%4 112663205888
%$ 112663205888

%0 Journal Article
%J Marketing Science
%D 1999
%T A Model for Segment Selection in Industrial Product-Markets
%A Montoya,Mitzi
%A Calantone,R.
%K Marketing
%B Marketing Science
%V 18
%P 373-395
%8 1999
%G eng
%N 3
%2 a
%4 112665569280
%$ 112665569280

%0 Journal Article
%J Journal of Product Innovation Management
%D 1994
%T Determinants of New Product Performance: A Review and Meta-Analysis
%A Montoya,Mitzi
%A Calantone,R.
%K Marketing
%B Journal of Product Innovation Management
%V 11
%P 397-417
%8 1994
%G eng
%N 5
%2 a
%4 112666230784
%$ 112666230784