%0 Journal Article
%J Decision Sciences
%D 2010
%T Connecting IT Service Operations to Service Marketing Practices
%A Montoya,Mitzi
%A Massey,A. P.
%A Khatri,V.
%K Marketing
%B Decision Sciences
%V 26
%P 65-85
%8 2010
%G eng
%N 4
%2 a
%4 112659533824
%$ 112659533824

%0 Journal Article
%J Decision Sciences
%D 2007
%T Usability of Online Services: The Role of Technology Readiness and Context
%A Massey,A. P.
%A Khatri,V.
%A Montoya,Mitzi
%K Marketing
%B Decision Sciences
%V 38
%P 277-308
%8 2007
%G eng
%N 2
%2 a
%4 112660494336
%$ 112660494336