%0 Journal Article
%J IEEE Transactions on Engineering Management
%D 2001
%T Reaping the Benefits of Innovative IT: The Long and Winding Road
%A Massey ,A. P.
%A Montoya,Mitzi
%A Brown,S.
%K Marketing
%B IEEE Transactions on Engineering Management
%V 48
%P 348-357
%8 2001
%G eng
%N 3
%2 a
%4 112665384960
%$ 112665384960