%0 Journal Article
%J Journal of Marketing Research
%D 2020
%T On the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues
%A Maille,Virginie
%A Morrin,Maureen
%A Reynolds-McIlnay,Ryann
%K Marketing
%X People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers’ dominant hands? The present research shows that, yes, consumers respond more positively to nongraspable products if a haptic cue (an object that is graspable or suggestive of hand action) is located within the same visual field as the target and is positioned to appeal to the viewer’s dominant hand. This result is driven by the creation and transfer of perceived ownership from cue to target. These findings extend the use of haptic cues to nongraspable products and uncover the critical role played by perceived ownership, including its ability to transfer from one object to another located in the same visual field. Moreover, the current research demonstrates situations in which the use of haptic cues will not enhance response.
%B Journal of Marketing Research
%V 57
%P 100-117
%8 2020
%G eng
%U https://doi.org/10.1177/0022243719878390
%N 1
%2 a
%4 143266633728
%$ 143266633728

%0 Generic
%D 2019
%T Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
%A Reynolds-McIlnay,Ryann
%A Morrin,Maureen
%K Marketing
%B 2019 Northwest Marketing Research Symposium
%C Portland, OR
%8 2019
%G eng
%2 c
%4 194567452672
%$ 194567452672

%0 Journal Article
%J Journal of Retailing
%D 2019
%T Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
%A Reynolds-McIlnay,Ryann
%A Morrin,Maureen
%K Marketing
%X This research examines the effects of sounds made by retail technological interfaces – self- checkout kiosks, credit card readers, mobile apps, websites – at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to positive downstream consequences in the form of satisfaction and purchase intention. Visual and auditory distraction in the retail environment reduces trust, even when visual confirmation is provided, but synchronously provided audio-visual confirmation attenuates the negative effects of environment distraction.
%B Journal of Retailing
%V 95
%P 128-142
%8 2019
%G eng
%U https://doi.org/10.1016/j.jretai.2019.10.006
%N 4
%2 a
%4 143266664448
%$ 143266664448

%0 Journal Article
%J Journal of Retailing
%D 2017
%T How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments
%A Reynolds-McIlnay,Ryann
%A Morrin,Maureen
%A Nordfalt,Jens
%K Marketing
%B Journal of Retailing
%V 93
%P 266-282
%8 2017
%G eng
%U https://doi.org/10.1016/j.jretai.2017.03.003
%N 3
%2 a
%4 143266607104
%$ 143266607104

%0 Generic
%D 2017
%T Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times
%A Reynolds-McIlnay,Ryann
%A Mayor,Lauren
%A Keech,Jessica
%A Morrin,Maureen
%K Marketing
%B Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology
%C Washington, D.C.
%8 2017
%G eng
%2 c
%4 144087355392
%$ 144087355392

%0 Generic
%D 2015
%T The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays
%A Reynolds-McIlnay,Ryann
%A Morrin,Maureen
%A Nordfalt,Jens
%K Marketing
%B American Marketing Association/American Collegiate Retail Association Triennial Conference
%C Coral Gables, FL
%8 2015
%G eng
%2 c
%4 144085921792
%$ 144085921792

%0 Generic
%D 2015
%T On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads
%A Maille,Virginie
%A Morrin,Maureen
%A Reynolds-McIlnay,Ryann
%K Marketing
%B Society for Consumer Psychology Winter Conference
%C Phoenix, AZ
%8 2015
%G eng
%2 c
%4 144085964800
%$ 144085964800

%0 Generic
%D 2014
%T Neatness Matters: The Effect of Display Neatness on Product Color Choice
%A Reynolds-McIlnay,Ryann
%A Morrin,Maureen
%K Marketing
%B Understanding the Customer’s Sensory Experience Conference
%C Philadelphia, PA
%8 2014
%G eng
%2 c
%4 144086020096
%$ 144086020096