%0 Journal Article
%J Journal of Advertising
%D 2011
%T The Earnings Effects of Marketing Communications Expenditures during Recessions
%A Graham,Roger
%A Frankenberger,Kristina D
%K Accounting
%B Journal of Advertising
%V 40
%P 5-24
%8 2011
%G eng
%N 2
%2 a
%4 33902966785
%$ 33902966785