%0 Journal Article %J Electronic Commerce Research and Applications %D 2012 %T Discovering target groups in social networking sites: An effective method for maximizing joint influential power %A Xu,Kaiquan %A Guo,Xitong %A Li,Jiexun %A Lau,Raymond Y.K. %A Liao,Stephan Shaoyi %K BIS %B Electronic Commerce Research and Applications %V 11 %P 318-334 %8 2012 %G eng %N 4 %2 a %4 86815690752 %$ 86815690752 %0 Generic %D 2012 %T An effective method for discovering target groups on social networking sites %A Xu,Kaiquan %A Li,Jiexun %A Liao,Shaoyi %A Lau,Raymond Y.K. %K BIS %B 2011 International Conference on Information Systems (ICIS 2011) %C Shanghai, China %8 2012 %G eng %2 c %4 98583597056 %$ 98583597056