%0 Generic
%D 1989
%T The Symbolic Use of Hair Through Role Transitions and Life Structure Changes
%A McAlexander,Jim
%A Schouten,John  W.
%K Marketing
%B Joint Annual Meetings of the Popular Culture Association and American Culture Association
%C St. Louis
%8 1989
%G eng
%2 c
%4 648634368
%$ 648634368

%0 Journal Article
%J Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin
%D 1988
%T Positioning Services for Competitive Advantage
%A Schouten,John  W.
%A McAlexander,Jim
%K Marketing
%B Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin
%P 60-65
%8 1988
%G eng
%2 a
%4 648556544
%$ 648556544