%0 Generic
%D 1996
%T Interpersonal Relationships Within the Context of the Commercial Marketplace
%A McAlexander,Jim
%A Schouten,John W.
%K Marketing
%B International Network on Personal Relationships
%8 1996
%G eng
%2 c
%4 648626176
%$ 648626176

%0 Journal Article
%J Journal of Services Marketing
%D 1988
%T Positioning Services for Competitive Advantage
%A Schouten,John W.
%A McAlexander,Jim
%K Marketing
%B Journal of Services Marketing
%V 13
%P 69-75
%8 1988
%G eng
%2 a
%4 648554496
%$ 648554496