%0 Journal Article %J Journal of Product Innovation Management %D 2013 %T Brand Specific Design Effects: Form and Function %A Townsend,J. D. %A Kang,W. K. %A Montoya,Mitzi %A Calantone,R. %K Marketing %B Journal of Product Innovation Management %V 30 %P 994-1008 %8 2013 %G eng %N 5 %2 a %4 112638932992 %$ 112638932992 %0 Journal Article %J Journal of Product Innovation Management %D 2011 %T Form and Function: A Matter of Perspective %A Townsend,J. D. %A Montoya,Mitzi %A Calantone,R. J. %K Marketing %B Journal of Product Innovation Management %V 28 %P 374-377 %8 2011 %G eng %2 a %4 112666941440 %$ 112666941440