%0 Journal Article %J Journal of Global and Fashion Marketing %D 2013 %T Concept analysis of "cross-cultural marketing:" An exploration %A Mower,Jennifer %A Pedersen,Elaine %A Jai,T M %K Apparel Design %K Design Program %K Merchandising Management %B Journal of Global and Fashion Marketing %V 4 %P 4-19 %8 2013 %G eng %N 1 %2 a %4 66788691968 %$ 66788691968