%0 Journal Article
%J Journal of Consumer Research
%D 2021
%T The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market
%A Huff,Aimee
%A Humphreys,Ashlee
%A Wilner,Sarah J. S.
%K Marketing
%B Journal of Consumer Research
%8 2021
%G eng
%2 a
%4 144668807168
%$ 144668807168

%0 Journal Article
%J Journal of Marketing Management
%D 2017
%T Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings
%A Wilner,Sarah J. S.
%A Huff,Aimee
%K Marketing
%X We explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products – materials, form and function – can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance.
%B Journal of Marketing Management
%V 33
%P 244-271
%8 2017
%G eng
%N 3-4
%2 a
%4 127035869184
%$ 127035869184

%0 Generic
%D 2015
%T Focus on the Form, Forget about the Function: Marketplaces for Illicit Products
%A Huff,Aimee
%A Wilner,Sarah J. S.
%K Marketing
%B AMA Winter Educator's Conference
%C San Antonio, TX
%8 2015
%G eng
%2 c
%4 106587109376
%$ 106587109376

%0 Generic
%D 2014
%T Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy
%A Huff,Aimee
%A Wilner,Sarah J. S.
%K Marketing
%B Design Management Institute Conference
%C London, UK
%8 2014
%G eng
%2 c
%4 106587056128
%$ 106587056128