%0 Generic %D 2007 %T Examining the Question-Behavior Effect Using the Implicit Association Test %A Knuff,David %A Sprott,David E %A Spangenberg,Eric R %A Perkins,Andrew %A Smith,Ronn J %K Marketing %K OSU-Cascades %B ACR %8 2007 %G eng %2 c %4 14244616193 %$ 14244616193 %0 Generic %D 2004 %T The Role of WOM Communication in Product Choice %A Knuff,David %A Giese,Joan L %A Spangenberg,Eric R %K Marketing %K OSU-Cascades %B Association for Consumer Research %C Portland, OR %8 2004 %G eng %2 c %4 9047984129 %$ 9047984129