%0 Generic
%D 2005
%T Brand Community in Higher Education:  A Framework for Understanding and Building Loyalty
%A Koenig,Hal
%A McAlexander,Jim
%A Schouten,John W
%K Marketing
%B Symposium for the Marketing of Higher Education
%C Chicago, IL
%8 2005
%G eng
%2 c
%4 2721636353
%$ 2721636353