%0 Generic
%D 1986
%T The Bases of Marketing Channel Power:  A Comparison of Alternative Measures
%A Koenig,Hal
%A Brown ,James  R.
%A Johnson,Jean  L.
%K Marketing
%B AMA Summer Educators' Conference
%C Chicago, IL
%8 1986
%G eng
%2 c
%4 647653376
%$ 647653376