%0 Generic
%D 2010
%T What is Consumer Confusion and How is it Measured?
%A Stokes,Amy
%A Kopp,Steven W
%A Suter,Tracy A
%K Marketing
%B 2010 Marketing and Public Policy Conference Proceedings
%C Denver, CO
%8 2010
%G eng
%2 c
%4 37966526465
%$ 37966526465