  %0 Journal Article
%J Marketing Letters
%D 2023
%T Embracing the Spotlight (Effect): How Attention Received Online Influences Consumers’ Offline Spotlight Biases
%A Hall,Matthew
%K Marketing
%X In general, consumers perceive others to pay more attention to them than is actually the case (i.e., the spotlight bias). The present research examines how the magnitude of this bias (i.e., the relative inaccuracy of these attention-related perceptions) can be influenced by the attention consumers receive after sharing content online. Specifically, when consumers receive more (less) attention after sharing content online, they experience increased (decreased) egocentrism. This, in turn, increases (decreases) the inaccuracy of their perceptions regarding the attention others pay to their subsequent offline behavior—i.e., it increases (decreases) the magnitude of their spotlight biases. This effect is moderated by both consumers’ need for attention and their intensity of social media use. Thus, this research highlights how online feedback mechanisms can have a detrimental effect on consumers’ ability to accurately perceive their offline social environments. It also contributes to theory by demonstrating the online-to-offline contagion of egocentrism.
%B Marketing Letters
%8 2023
%G eng
%U https://link.springer.com/article/10.1007/s11002-023-09685-4/
%2 a
%4 207791480832
%$ 207791480832

%0 Generic
%D 2023
%T Morality Appraisals in Consumer Responsibilization
%A Barnhart,Michelle
%A Huff,Aimee
%A Scott,Inara
%K Business Law
%K Marketing
%B University of Connecticut Marketing Speaker Series
%C Storrs, Connecticut
%8 2023
%G eng
%2 c
%4 261451874304
%$ 261451874304

%0 Newspaper Article
%D 2022
%T Arming Teachers - An Effective Security Measure or False Sense of Security?
%A Barnhart,Michelle
%A Huff,Aimee
%K Marketing
%8 2022
%G eng
%U https://theconversation.com/arming-teachers-an-effective-security-measure-or-a-false-sense-of-security-183909
%2 d
%4 253772791808
%$ 253772791808

%0 Journal Article
%J Journal of the Association for Consumer Research
%D 2022
%T Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention
%A Pereira,Beatriz
%A Stornelli,Jason
%K Marketing
%B Journal of the Association for Consumer Research
%P 17-26
%8 2022
%G eng
%N 1
%2 a
%4 209974188032
%$ 209974188032

%0 Journal Article
%J Journal of the Association for Consumer Research
%D 2022
%T Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention
%A Pereira,Beatriz
%A Stornelli,Jason
%K Marketing
%B Journal of the Association for Consumer Research
%8 2022
%G eng
%2 a
%4 209974188032
%$ 209974188032

%0 Generic
%D 2022
%T Consumer experience of the algorithmic gaze
%A Kaliyamurthy,Ashok
%A Schau,Hope
%K Marketing
%B Consumer Culture Theory Conference
%8 2022
%G eng
%2 c
%4 271105665024
%$ 271105665024

%0 Generic
%D 2022
%T Consumer imagination & utopian market heroes
%A Luri,Ignacio
%A Kaliyamurthy,Ashok
%A Farmer,Matthew
%K Marketing
%B Consumer Culture Theory Conference
%8 2022
%G eng
%2 c
%4 271105667072
%$ 271105667072

%0 Journal Article
%J Journal of Consumer Affairs
%D 2022
%T Consumer Well-being in a Digital World: Paradoxes of Technology and the Role of Wisdom
%A Schneider,Abigail B.
%A Chugani,Sunaina
%A Kaur,Tavleen
%A Stornelli,Jason
%A Luchs,Michael G.
%A Bakpayev,Marat
%A Garcia-Collart,Tessa
%A Leonard,Bridget
%A Ottlewski,Lydia
%A Pricer,Laura
%K Marketing
%B Journal of Consumer Affairs
%8 2022
%G eng
%2 a
%4 228240441344
%$ 228240441344

%0 Conference Paper
%B Consumer Culture Theory 2022 Conference
%D 2022
%T Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups
%A Harrold,Mycah
%A Borquez,Anabella Donnadieu
%A Huff,Aimee
%K Marketing
%B Consumer Culture Theory 2022 Conference
%8 2022
%G eng
%2 b
%4 233017071616
%$ 233017071616

%0 Generic
%D 2022
%T Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology
%A Drenten,Jenna
%A Gurrieri,Lauren
%A Huff,Aimee
%A Barnhart,Michelle
%K Marketing
%B Australia & New Zealand Marketing Academy 2022 Conference
%C Perth, Australia
%8 2022
%G eng
%2 c
%4 250268035072
%$ 250268035072

%0 Conference Paper
%B Association for Consumer Research 2022 Conference
%D 2022
%T Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology
%A Drenten,Jenna
%A Gurrieri,Lauren
%A Huff,Aimee
%A Barnhart,Michelle
%K Marketing
%B Association for Consumer Research 2022 Conference
%8 2022
%G eng
%2 b
%4 233661716480
%$ 233661716480

%0 Journal Article
%J Cognition and Emotion
%D 2022
%T Hope and Fear in the Experience of Suspense
%A Madrigal,Robert
%A Bee,Colleen
%A Chen,Johnny
%K Marketing
%B Cognition and Emotion
%8 2022
%G eng
%2 a
%4 222359103488
%$ 222359103488

%0 Generic
%D 2022
%T Impeding Behavior in Shopping and Product Trial
%A Lee,Hyun-Seok (Huck)
%A Reynolds-McIlnay,Ryann
%K Marketing
%K Supply Chain
%B ACRA 2022 Conference
%C New Orleans, Louisianna
%8 2022
%G eng
%2 c
%4 233632526336
%$ 233632526336

%0 Conference Paper
%B Association for Consumer Research 2022 Conference
%D 2022
%T The (Ir)Responsible American Consumer:  Examining Morality and Responsibilization for Armed Self-Defense
%A Barnhart,Michelle
%A Huff,Aimee
%A Scott,Inara
%K Business Law
%K Marketing
%B Association for Consumer Research 2022 Conference
%8 2022
%G eng
%2 b
%4 233661792256
%$ 233661792256

%0 Generic
%D 2022
%T Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising
%A Huff,Aimee
%A Barnhart,Michelle
%A Burkhardt,Brett
%K Marketing
%C Chicago, IL
%8 2022
%G eng
%2 d
%4 230919825408
%$ 230919825408

%0 Journal Article
%J Journal of Consumer Affairs
%D 2022
%T The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World
%A Faber,Aida
%A Bee,Colleen
%A Girju,Marina
%A Onel,Naz
%A Rossi,AnnMarie
%A Cozac,Marina
%A Lutz,Richard
%A Nardini,Gia
%A Song,Camilla
%K Marketing
%B Journal of Consumer Affairs
%P 1-24
%8 2022
%G eng
%2 a
%4 222359629824
%$ 222359629824

%0 Conference Paper
%B Consumer Culture Theory Conference
%D 2022
%T The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap
%A Pellandini-Simanyi,Lena
%A Barnhart,Michelle
%K Marketing
%B Consumer Culture Theory Conference
%V 2022
%8 2022
%G eng
%2 b
%4 233716979712
%$ 233716979712

%0 Conference Paper
%B Consumer Culture Theory 2022 Conference
%D 2022
%T Platformization of American Gun Culture
%A Barnhart,Michelle
%A Drenten,Jenna
%A Gurrieri,Lauren
%A Huff,Aimee
%K Marketing
%B Consumer Culture Theory 2022 Conference
%8 2022
%G eng
%2 b
%4 233017055232
%$ 233017055232

%0 Conference Paper
%B 2022 Marketing & Public Policy Conference - American Marketing Association
%D 2022
%T The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada
%A Huff,Aimee
%A Wilner,Sarah  J.S.
%A Humphreys,Ashlee
%K Marketing
%B 2022 Marketing & Public Policy Conference - American Marketing Association
%8 2022
%G eng
%2 b
%4 232727699456
%$ 232727699456

%0 Journal Article
%J Journal of Service Research
%D 2022
%T Service Provider to the Rescue: How Firm Recovery of Do-It-Yourself Service Failure Turns Consumers from Competitors to Satisfied Customers
%A Hall,Matthew
%A Hyodo,Jamie D
%K Marketing
%X While consumers frequently attempt to resolve their own consumption problems (i.e., do-it-yourself (DIY)), they are often unsuccessful and subsequently turn to a professional. In the present research, we consider DIY failure as a form of service failure (SF) and demonstrate that experiencing DIY service failure (DIY SF) influences consumer evaluations of subsequent firm recovery. This occurs because consumers who experience DIY SF gain greater understanding of the task (i.e., learning) through their failed attempt. This learning promotes increased appreciation of the recovering service provider’s ability, ultimately resulting in greater satisfaction with the recovery offering. We further identify mindset as a moderator of this effect, wherein those with a growth mindset are more likely to learn from failure and appreciate the abilities of the recovering service provider. By highlighting DIY SF as a novel form of SF, we demonstrate the importance of understanding customers’ prior experiences with the focal consumption problem and its solution, and of training front-line employees to better manage these customers. We test our theory across four studies using lab and field data, and close by discussing theoretical and managerial implications.
%B Journal of Service Research
%8 2022
%G eng
%U https://doi.org/10.1177/10946705221111347
%2 a
%4 216646819840
%$ 216646819840

%0 Generic
%D 2022
%T Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience
%A Reynolds-McIlnay,Ryann
%A Keech,Jessica
%K Marketing
%B Association for Consumer Research 2022
%C Denver, CO
%8 2022
%G eng
%2 c
%4 252205977600
%$ 252205977600

%0 Generic
%D 2022
%T Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience
%A Reynolds-McIlnay,Ryann
%A Keech,Jessica
%K Marketing
%B Frontiers in Service 2022
%C Babson College, Boston, MA
%8 2022
%G eng
%2 c
%4 252205705216
%$ 252205705216

%0 Journal Article
%J Journal of Business Research
%D 2022
%T UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems
%A Barnhart,Michelle
%A Huff,Aimee
%K Marketing
%B Journal of Business Research
%8 2022
%G eng
%2 a
%4 193713463296
%$ 193713463296

%0 Journal Article
%J Communication Research
%D 2022
%T When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment
%A Madrigal,Robert
%A Bee,Colleen
%A Chen,Johnny
%K Marketing
%B Communication Research
%P 1-25
%8 2022
%G eng
%2 a
%4 214537764864
%$ 214537764864

%0 Generic
%D 2022
%T You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products
%A Harrold,Mycah
%A Donnadieu Borquez,Anabella
%A Huff,Aimee
%K Marketing
%8 2022
%G eng
%2 d
%4 231784845312
%$ 231784845312

%0 Generic
%D 2021
%T Accommodating the algorithmic gaze
%A Kaliyamurthy,Ashok
%A Schau,Hope
%K Marketing
%B Mittelstaedt & Gentry Doctoral Symposium
%8 2021
%G eng
%2 c
%4 271105669120
%$ 271105669120

%0 Journal Article
%J Journal of Business Research
%D 2021
%T Are you with or against us? The cognitive and emotional consequences of sponsoring a rival
%A Bee,Colleen
%A King,Jesse
%A Stornelli,Jason
%K Marketing
%K OSU-Cascades
%B Journal of Business Research
%V 124
%P 698-707
%8 2021
%G eng
%2 a
%4 160338358272
%$ 160338358272

%0 Journal Article
%J Journal of Public Policy and Marketing
%D 2021
%T Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy
%A Ozanne,Lucie
%A Stornelli,Jason
%A Luchs,Michael
%A Mick,David
%A Bayuk,Julia
%A Birau,Mia
%A Chugani-Marquez,Sunaina
%A Fransen,Marieke
%A Herziger,Atar
%A Komorova,Yuliya
%A Minton,Elizabeth
%A Reshadi,Farnoush
%A Sullivan-Mort,Gillian
%A Trujillo,Carlos
%A Bae,Hyeyoon
%A Dhandra,Tavleen
%A Zúñiga,Miguel Angel
%K Marketing
%B Journal of Public Policy and Marketing
%8 2021
%G eng
%2 a
%4 202046816256
%$ 202046816256

%0 Journal Article
%D 2021
%T Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%8 2021
%G eng
%2 a
%4 257902749696
%$ 257902749696

%0 Conference Paper
%B Marketing & Public Policy Conference - American Marketing Association
%D 2021
%T How Marketing Can UNRAVEL Wicked Social Problems
%A Huff,Aimee
%A Barnhart,Michelle
%K Marketing
%B Marketing & Public Policy Conference - American Marketing Association
%8 2021
%G eng
%2 b
%4 217815736320
%$ 217815736320

%0 Journal Article
%J Journal of Business Research
%D 2021
%T Introduction to Special Issue on Sport Marketing and Sponsorship
%A Bee,Colleen
%A Dalakas,Vassilis
%K Marketing
%B Journal of Business Research
%V 124
%P 695-697
%8 2021
%G eng
%2 a
%4 214537955328
%$ 214537955328

%0 Journal Article
%J Industrial Marketing Management
%D 2021
%T Leveraging stakeholder networks with outside-in marketing
%A Petersen,J Andrew
%A Schmid,Franziska
%K Marketing
%X The theory of Outside-in marketing (OIM) emphasizes the importance of internal and external partners of a firm to drive strategies for value creation. OIM is based on four key tenets: market sensing and responses, segmentation and targeting, innovation, and employee's learning effort. With this commentary, we apply the theory of OIM to network analysis. By doing so, we identify key stakeholder networks as part of a firm's business ecosystem and discuss the value that can be extracted from different stakeholder networks. Most prior network research in marketing has mainly used customer or employee network data while neglecting other important stakeholder groups. We provide information about how network analysis of stakeholder data can fill gaps in the marketing literature and provide firms with essential knowledge, economic value, and influence over external partners, and improve the value generation process. We first describe each tenet and give examples of stakeholder networks that can be investigated within the realm of the tenet definitions. We then discuss different challenges that social network research can pose, and end with future research questions that can be explored for empirical research studies.
%B Industrial Marketing Management
%V 92
%P 72-75
%8 2021
%G eng
%2 a
%4 240464900096
%$ 240464900096

%0 Journal Article
%J Journal of Consumer Research
%D 2021
%T The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market
%A Huff,Aimee
%A Humphreys,Ashlee
%A Wilner,Sarah J. S.
%K Marketing
%B Journal of Consumer Research
%8 2021
%G eng
%2 a
%4 144668807168
%$ 144668807168

%0 Journal Article
%J Psychology and Marketing
%D 2021
%T The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity
%A Bee,Colleen
%A Dalakas,Vassilis
%A Chen,Johnny
%K Marketing
%B Psychology and Marketing
%V 39
%P 196-213
%8 2021
%G eng
%N 1
%2 a
%4 143537543168
%$ 143537543168

%0 Conference Paper
%B Association for Consumer Research 2021 Conference (North America)
%D 2021
%T Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market
%A Huff,Aimee
%A Barnhart,Michelle
%A Burkhardt,Brett
%K Marketing
%B Association for Consumer Research 2021 Conference (North America)
%C Duluth, MN
%8 2021
%G eng
%2 b
%4 230919929856
%$ 230919929856

%0 Journal Article
%D 2021
%T Winning isn’t everything: An investigation linking old school values to fan behaviors
%A Aiken,Damon
%A Sukhdial,Ajay
%A Campbell,Richard
%A Kent,Aubrey
%A Malkewitz,Keven
%K Marketing
%8 2021
%G eng
%2 a
%4 257902751744
%$ 257902751744

%0 Journal Article
%J European Journal of Social Psychology
%D 2020
%T Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations
%A King,Jesse
%A Bee,Colleen
%K Marketing
%B European Journal of Social Psychology
%V 50
%P 749-765
%8 2020
%G eng
%N 4
%2 a
%4 143539126272
%$ 143539126272

%0 Generic
%D 2020
%T The consumer subject in the algorithmic gaze
%A Kaliyamurthy,Ashok
%A Schau,Hope
%K Marketing
%B American Marketing Association
%8 2020
%G eng
%2 c
%4 271105671168
%$ 271105671168

%0 Conference Paper
%D 2020
%T The Logo Life Cycle: An Abstract
%A Malkewitz,Keven
%A Ketcham,Nicholas
%K Marketing
%P 101--102
%8 2020
%G eng
%2 b
%4 267787913216
%$ 267787913216

%0 Conference Paper
%D 2020
%T Meme Products
%A Malkewitz,Keven
%K Marketing
%8 2020
%G eng
%2 b
%4 257903136768
%$ 257903136768

%0 Journal Article
%J Journal of Marketing Research
%D 2020
%T On the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues
%A Maille,Virginie
%A Morrin,Maureen
%A Reynolds-McIlnay,Ryann
%K Marketing
%X People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers’ dominant hands? The present research shows that, yes, consumers respond more positively to nongraspable products if a haptic cue (an object that is graspable or suggestive of hand action) is located within the same visual field as the target and is positioned to appeal to the viewer’s dominant hand. This result is driven by the creation and transfer of perceived ownership from cue to target. These findings extend the use of haptic cues to nongraspable products and uncover the critical role played by perceived ownership, including its ability to transfer from one object to another located in the same visual field. Moreover, the current research demonstrates situations in which the use of haptic cues will not enhance response.
%B Journal of Marketing Research
%V 57
%P 100-117
%8 2020
%G eng
%U https://doi.org/10.1177/0022243719878390
%N 1
%2 a
%4 143266633728
%$ 143266633728

%0 Conference Paper
%D 2020
%T Sports Logos Life Cycles
%A Malkewitz,Keven
%A Ketcham,Nick
%K Marketing
%8 2020
%G eng
%2 b
%4 257903138816
%$ 257903138816

%0 Generic
%D 2020
%T Sports Logos Life Cycles
%A Malkewitz,Keven
%A Ketcham,Nick
%K Marketing
%B Sports Marketing and Sponsorship Conference
%8 2020
%G eng
%2 c
%4 267791042560
%$ 267791042560

%0 Conference Paper
%B Association of Consumer Research
%D 2020
%T What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble
%A Penaloza,Lisa
%A Kelleher,Carol   Mary Ellen
%A Barnhart,Michelle
%K Marketing
%B Association of Consumer Research
%V 48
%8 2020
%G eng
%2 b
%4 210457620480
%$ 210457620480

%0 Newspaper Article
%D 2020
%T Why Americans Are Buying More Guns than Ever
%A Huff,Aimee
%A Barnhart,Michelle
%K Marketing
%8 2020
%G eng
%U https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever
%2 d
%4 253773285376
%$ 253773285376

%0 Generic
%D 2019
%T The algorithmic gaze shaping consumption
%A Kaliyamurthy,Ashok
%A Schau,Hope
%K Marketing
%B Association for Consumer Research
%8 2019
%G eng
%2 c
%4 271105673216
%$ 271105673216

%0 Generic
%D 2019
%T Algorithms in practice
%A Kaliyamurthy,Ashok
%A Schau,Hope
%K Marketing
%B Consumer Culture Theory Conference
%8 2019
%G eng
%2 c
%4 271105675264
%$ 271105675264

%0 Generic
%D 2019
%T American Consumers' Understandings of the Right to Consume Firearms
%A Barnhart,Michelle
%A Huff,Aimee
%A Scott,Inara
%K Business Law
%K Marketing
%B Consumer Culture Theory 2019
%C Montreal, Canada
%8 2019
%G eng
%2 c
%4 195034695680
%$ 195034695680

%0 Conference Paper
%B Consumer Culture Theory Consortium
%D 2019
%T American Consumers' Understandings of the Right to Consume Firearms
%A Barnhart,Michelle
%A Huff,Aimee
%A Scott,Inara
%K Business Law
%K Marketing
%B Consumer Culture Theory Consortium
%8 2019
%G eng
%2 b
%4 184199366656
%$ 184199366656

%0 Newspaper Article
%D 2019
%T Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting
%A Barnhart,Michelle
%A Huff,Aimee
%K Marketing
%8 2019
%G eng
%U https://theglobepost.com/2019/01/02/risks-arming-school-staff/
%2 d
%4 184202303488
%$ 184202303488

%0 Journal Article
%J Journal of Consumer Psychology
%D 2019
%T Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit
%A Stornelli,Jason
%A Pereira,Beatriz
%A Vann,Richard J.
%K Marketing
%B Journal of Consumer Psychology
%8 2019
%G eng
%2 a
%4 160338198528
%$ 160338198528

%0 Journal Article
%J International Journal of e-Business Research
%D 2019
%T Choice Overload and Online Approach Behavior
%A Tung,Tsun-Yin
%A Burns,Leslie
%A Koenig,Hal
%K Design Program
%K Graphic Design
%K Marketing
%B International Journal of e-Business Research
%V 15
%P 56-72
%8 2019
%G eng
%N 4 (October-December)
%2 a
%4 186669064192
%$ 186669064192

%0 Journal Article
%J Journal of Business Venturing
%D 2019
%T Close your Eyes or Open your Mind: Effects of Sleep and Mindfulness Exercises on Entrepreneurs' Exhaustion
%A Murnieks,Charles
%A Arthurs,Jonathan
%A Cardon,Melissa S.
%A Farah,Nusrat
%A Stornelli,Jason
%A Haynie,J. M.
%K Marketing
%K Strategy & Entrepreneurship
%B Journal of Business Venturing
%8 2019
%G eng
%2 a
%4 162074880000
%$ 162074880000

%0 Book Section
%D 2019
%T Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and  Firearms Studies
%A Huff,Aimee
%A Barnhart,Michelle
%K Marketing
%C New York
%8 2019
%@ 978-1-138-90426-2
%G eng
%2 d
%4 162689853440
%$ 162689853440

%0 Journal Article
%D 2019
%T Design briefs in design-driven new product development
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%8 2019
%G eng
%2 a
%4 257902753792
%$ 257902753792

%0 Newspaper Article
%D 2019
%T How a "Missing" Movement Made Gun Control a Winning Issue
%A Huff,Aimee
%A Barnhart,Michelle
%K Marketing
%8 2019
%G eng
%U https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever
%2 d
%4 253773426688
%$ 253773426688

%0 Generic
%D 2019
%T How to Get a Job In the sports Industry
%A Malkewitz,Keven
%K Marketing
%B San Diego State University MBA Sports MBA Student Association
%8 2019
%G eng
%2 c
%4 267791073280
%$ 267791073280

%0 Generic
%D 2019
%T Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
%A Reynolds-McIlnay,Ryann
%A Morrin,Maureen
%K Marketing
%B 2019 Northwest Marketing Research Symposium
%C Portland, OR
%8 2019
%G eng
%2 c
%4 194567452672
%$ 194567452672

%0 Journal Article
%J Journal of Retailing
%D 2019
%T Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
%A Reynolds-McIlnay,Ryann
%A Morrin,Maureen
%K Marketing
%X This research examines the effects of sounds made by retail technological interfaces – self- checkout kiosks, credit card readers, mobile apps, websites – at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to positive downstream consequences in the form of satisfaction and purchase intention. Visual and auditory distraction in the retail environment reduces trust, even when visual confirmation is provided, but synchronously provided audio-visual confirmation attenuates the negative effects of environment distraction.
%B Journal of Retailing
%V 95
%P 128-142
%8 2019
%G eng
%U https://doi.org/10.1016/j.jretai.2019.10.006
%N 4
%2 a
%4 143266664448
%$ 143266664448

%0 Journal Article
%D 2019
%T Innovation Program Stagnant? Here's How to Get it Unstuck.
%A Broome,Jon
%K Management
%K Marketing
%X Steps to get innovation unstuck using Hildegard of Bingen's 4 via's.
%C Colorado Springs, CO
%V 2019
%P 112
%8 2019
%G eng
%U https://www.csbj.com/
%N 1
%2 a
%4 185689157632
%$ 185689157632

%0 Generic
%D 2019
%T Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers
%A Belkhir,Meriam
%A Brouard,Myriam
%A Brunk,Katja H.
%A Campana,Mario
%A Dalmoro,Marlon
%A Ferreira,Marcia Christina
%A Figueiredo,Bernardo
%A Huff,Aimee
%A Scaraboto,Daiane
%A Sibai,Olivier
%A Smith,Andrew
%K Marketing
%B Academy of Management Conference 2019
%C Boston
%8 2019
%G eng
%2 c
%4 195034884096
%$ 195034884096

%0 Journal Article
%J Academy of Management Learning and Education
%D 2019
%T Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers
%A Brouard,Myriam
%A Belkir,Meriam
%A Brunk,Katja
%A Dalmoro,Marlon
%A Ferriera,Maria Christina
%A Figueirdo,Bernardo
%A Huff,Aimee
%A Scaraboto,Daiane
%A Sibai,Olivier
%A Smith,Andrew
%K Marketing
%X This study examines academic isolation – an involuntary perceived separation from the academic field to which one aspires to belong, associated with a perceived lack of agency in terms of one’s engagement with the field – as a key challenge for researchers in increasingly globalized academic careers. While prior research describes early career researchers’ isolation in their institutions, we theorize early career researchers’ isolation in their academic fields and reveal how they attempt to mitigate isolation to improve their career prospects. Using a collaborative autoethnographic approach, we generate and analyze a dataset focused on the experiences of ten early career researchers in a globalizing business academic field known as Consumer Culture Theory. We identify bricolage practices, polycentric governance practices, and integration mechanisms that work to enhance early career researchers’ perceptions of agency and consequently mitigate their academic isolation. Our findings extend discussions on isolation and its role in new academic careers. Early career researchers, in particular, can benefit from a deeper understanding of practices that can enable them to mitigate isolation and reclaim agency as they engage with global academic fields.
%B Academy of Management Learning and Education
%V 18
%P 261-285
%8 2019
%G eng
%N 2
%2 a
%4 161307478016
%$ 161307478016

%0 Conference Paper
%B Association for Consumer Research
%D 2019
%T Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment
%A Barnhart,Michelle
%A Huff,Aimee
%A Scott,Inara
%K Business Law
%K Marketing
%B Association for Consumer Research
%8 2019
%G eng
%2 b
%4 202633697280
%$ 202633697280

%0 Generic
%D 2019
%T The Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace
%A Hall,Matthew
%A Hyodo,Jamie
%K Marketing
%B CBSig Conference
%C Bern, Switzerland
%8 2019
%G eng
%2 c
%4 207791314944
%$ 207791314944

%0 Generic
%D 2019
%T Sports Logos Life Cycles
%A Malkewitz,Keven
%A Ketcham ,Nick
%K Marketing
%B Academy of Marketing Science Annual Conference
%8 2019
%G eng
%2 c
%4 267791044608
%$ 267791044608

%0 Conference Paper
%D 2019
%T Sports Logos Life Cycles
%A Malkewitz,Keven
%A Ketcham,Nick
%K Marketing
%8 2019
%G eng
%2 b
%4 257903140864
%$ 257903140864

%0 Generic
%D 2019
%T You Didn’t Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations
%A Hall,Matthew
%A Hyodo,Jamie
%A Kristofferson,Kirk
%K Marketing
%B Society for Consumer Psychology Conference
%C Savannah, Georgia
%8 2019
%G eng
%2 c
%4 207791323136
%$ 207791323136

%0 Generic
%D 2018
%T Behind the Scenes With Nikki Brown Business and Marketing Instructor
%A Brown,Nicole
%K Marketing
%X Each month, Ecampus News features an ecampus instructor. In the February 2018 edition, Nikki Brown, an instructor in OSU’s College of Business was the featured instructor.
%C Corvallis, OR
%8 2018
%G eng
%U https://ecampus.oregonstate.edu/news/2018/nikki-brown/
%2 d
%4 184623820800
%$ 184623820800

%0 Conference Paper
%B Association for Consumer Research
%D 2018
%T Changes in Social Values in the United States  1976-2017: Is a New Age of Tribalism Emerging?
%A Chen,Johnny
%A Gurel-Atay,Eda
%A Kahle,Lynn R
%A Suh,Wang Suk
%K Marketing
%B Association for Consumer Research
%8 2018
%G eng
%2 b
%4 168466989056
%$ 168466989056

%0 Journal Article
%J Journal of Organizational Behavior
%D 2018
%T Examining the Nature, Causes, and Consequences of Profiles of Organizational Citizenship Behavior
%A Klotz,Anthony
%A Bolino,Mark C
%A Song,Hairong
%A Stornelli,Jason
%K Management
%K Marketing
%B Journal of Organizational Behavior
%V 39
%P 629-647
%8 2018
%G eng
%N 5
%2 a
%4 121290983424
%$ 121290983424

%0 Conference Paper
%B American Marketing Association Winter Educators' Conference 2019
%D 2018
%T Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market
%A Huff,Aimee
%A Humphreys,Ashlee
%A Wilner,Sarah
%K Marketing
%B American Marketing Association Winter Educators' Conference 2019
%V 30
%8 2018
%G eng
%2 b
%4 184202770432
%$ 184202770432

%0 Generic
%D 2018
%T Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms
%A Huff,Aimee
%A Barnhart,Michelle
%K Marketing
%C Odense, Denmark
%8 2018
%G eng
%2 d
%4 184202153984
%$ 184202153984

%0 Journal Article
%J Journal of Business Research
%D 2018
%T From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption
%A Aiken,K. Damon
%A Bee,Colleen
%A Walker,Nefertiti
%K Marketing
%X Sport consumption involves complex psychological processes – facilitating emotional highs and lows that reinforce and perpetuate habitual behaviors. The current work contextually broadens the scope of compulsive consumption research by developing and validating a scale to measure compulsive sport consumption (CSC). Three studies seek to: (1) qualitatively explore CSC and probe foundational issues; (2) begin the process of scale development through item generation, purification, and validation; (3) classify compulsive sport consumers, and examine the consequences of CSC. The resulting unidimensional scale assesses the habitual and obsessive consumption of sport wherein the pattern of behavior is associated with a sense of limited control. Results shed light on the unexpected prominence of CSC and expose several interesting psychological and behavioral relationships. Implications for the recognition and study of CSC revolve around consumer well-being and the modern marketing of sport.
%B Journal of Business Research
%V 87
%P 69-79
%8 2018
%G eng
%2 a
%4 143537307648
%$ 143537307648

%0 Journal Article
%J Journal of Consumer Affairs
%D 2018
%T I Know, But I'd Rather Be Beautiful:  The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials
%A Watson,Amy
%A Zank,Gail
%A Turri,Anna M.
%K Marketing
%K OSU-Cascades
%X This research examines consumers’ current level of sun protection knowledge and prevention, tanning motivation, and behavior. This baseline information provides a clearer understanding of actual consumer behavior and can be used to determine what knowledge deficits exist so that future research, educational materials, and communication efforts can be tailored to address those more directly. Additionally,the relationships between knowledge, self-esteem, and narcissism are explored. Results show that knowledge has no impact on addictive tanning behavior, self-esteem is negatively correlated, and narcissism is fully mediated by appearance motivation. Implications, potential regulatory, and communication efforts are discussed.
%B Journal of Consumer Affairs
%C Medford, MA
%V 52
%P 209-226
%8 2018
%G eng
%U https://onlinelibrary.wiley.com
%N 1
%2 a
%4 144721881088
%$ 144721881088

%0 Generic
%D 2018
%T If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption
%A Hall,Matthew
%A Hyodo,Jamie
%K Marketing
%B Association for Consumer Research Conference. 46.
%C Dallas, Texas
%8 2018
%G eng
%2 c
%4 207791329280
%$ 207791329280

%0 Generic
%D 2018
%T Legitimacy and the Politics of Things
%A Huff,Aimee
%A Humphreys,Ashlee
%A Wilner,Sarah  J.S.
%K Marketing
%B Consumer Culture Theory 2018
%C Odense, Denmark
%8 2018
%G eng
%2 c
%4 195034628096
%$ 195034628096

%0 Generic
%D 2018
%T Logo Life Cycles
%A Malkewitz,Keven
%A Ketcham,Nick
%K Marketing
%B Western 91���� University Academic Excellence Showcase
%8 2018
%G eng
%2 c
%4 267791048704
%$ 267791048704

%0 Conference Paper
%D 2018
%T Logo Life Cycles
%A Malkewitz,Keven
%A Ketcham,Nick
%K Marketing
%8 2018
%G eng
%2 b
%4 257903144960
%$ 257903144960

%0 Generic
%D 2018
%T Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle
%A Malkewitz,Keven
%A Ketcham,Nick
%K Marketing
%B 3rd Northwest Marketing Research Symposium
%8 2018
%G eng
%2 c
%4 267791046656
%$ 267791046656

%0 Conference Paper
%D 2018
%T Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle
%A Malkewitz,Keven
%A Ketcham,Nick
%K Marketing
%8 2018
%G eng
%2 b
%4 257903142912
%$ 257903142912

%0 Generic
%D 2018
%T Meeting Students Where They Are
%A Brown,Nicole
%K Marketing
%X The flexibility of the online classroom gives busy students around the world access to educational opportunities that have not been available in the past. These students are working hard in every aspect of their lives and with a little support from us, their online instructors, we can help them make the most of the time they have in order to learn and grow.
%C Corvallis, OR
%8 2018
%G eng
%U http://blogs.oregonstate.edu/inspire/2018/07/13/meeting-student-where-they-are/
%2 d
%4 184623749120
%$ 184623749120

%0 Conference Paper
%B Association for Consumer Research
%D 2018
%T Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market
%A Barnhart,Michelle
%A Huff,Aimee
%K Marketing
%B Association for Consumer Research
%V 46
%8 2018
%G eng
%2 b
%4 184199008256
%$ 184199008256

%0 Journal Article
%J Nutrients
%D 2018
%T Novel Anti-Obesity Properties of Palmaria mollis in Zebrafish and Mouse Models
%A Nakayama,Hiroko
%A Shimada,Yasuhito
%A Zang,Liqing
%A Terasawa,Masahiro
%A Nishiura,Kaoru
%A Matsuda,Koichi
%A Toombs,Charles
%A Langdon,Chris
%A Nishimura,Norihiro
%K Marketing
%B Nutrients
%V 10
%8 2018
%G eng
%N 10
%2 a
%4 172188012544
%$ 172188012544

%0 Journal Article
%J Journal of the Association for Consumer Research
%D 2018
%T Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense
%A Barnhart,Michelle
%A Huff,Aimee
%A McAlexander,Brandon
%A McAlexander,Jim
%K Marketing
%X Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.
%B Journal of the Association for Consumer Research
%C University of Chicago Press
%V 3
%8 2018
%G eng
%N 1
%2 a
%4 156224339968
%$ 156224339968

%0 Generic
%D 2018
%T Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domains
%A Huff,Aimee
%K Marketing
%C Odense, Denmark
%8 2018
%G eng
%2 d
%4 184202438656
%$ 184202438656

%0 Conference Paper
%B University of Southern Denmark
%D 2018
%T Symbiotic Fashion and Emergent Identity: A Theoretical Model
%A Watson,Amy
%K Marketing
%K OSU-Cascades
%B University of Southern Denmark
%C Odense
%P 50
%8 2018
%G eng
%U https://www.sdu.dk/en/om_sdu/institutter_centre/i_marketing/kommende+events/cct_2018/program
%2 b
%4 181345867776
%$ 181345867776

%0 Generic
%D 2018
%T The Symbiotic Fashion and Emergent Identity Model
%A Watson,Amy
%K Marketing
%K OSU-Cascades
%B Consumer Culture Theory Conference
%C University of Southern Denmark, Odense, Denmark
%8 2018
%G eng
%2 c
%4 162673348608
%$ 162673348608

%0 Generic
%D 2018
%T Through a Student’s Eyes: 4 Simple Ways To Improve Engagement In Your Online Course
%A Brown,Nicole
%K Marketing
%B 2018 Ecampus Faculty Forum
%C Corvallis, OR
%8 2018
%G eng
%2 c
%4 184623501312
%$ 184623501312

%0 Generic
%D 2018
%T Through A Student's Eyes: A Deep Dive Into Online Learning
%A Brown,Nicole
%K Marketing
%B Ecampus Professional Development Funds Discussions
%C OSU - Willamette East, 3rd floor of The Valley Library
%8 2018
%G eng
%2 c
%4 163109984256
%$ 163109984256

%0 Generic
%D 2018
%T Using Company Case Studies in the Online Classroom
%A Brown,Nicole
%K Marketing
%B Ecampus Faculty Luncheon
%C OSU - Horizon Room (MU 49)
%8 2018
%G eng
%2 c
%4 163110045696
%$ 163110045696

%0 Generic
%D 2018
%T Why Trump's Idea to Arm Teachers May Miss the Mark
%A Huff,Aimee
%A Barnhart,Michelle
%K Marketing
%8 2018
%G eng
%U https://theconversation.com/why-trumps-idea-to-arm-teachers-may-miss-the-mark-92335
%2 d
%4 162693251072
%$ 162693251072

%0 Generic
%D 2018
%T Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
%A Aiken,Damon
%A Sukhdial,Ajay
%A Campbell,Richard
%A Kent,Aubry
%A Malkewitz,Keven
%K Marketing
%B Sport Marketing and Sponsorship Conference
%8 2018
%G eng
%2 c
%4 267791050752
%$ 267791050752

%0 Conference Paper
%D 2018
%T Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
%A Aiken,Damon
%A Sukhdial,Ajay
%A Campbell,Richard
%A Kent,Aubry
%A Malkewitz,Keven
%K Marketing
%8 2018
%G eng
%2 b
%4 257903147008
%$ 257903147008

%0 Journal Article
%J Journal of Macromarketing
%D 2017
%T Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers
%A Huff,Aimee
%A Barnhart,Michelle
%A McAlexander,Brandon
%A McAlexander,Jim
%K Marketing
%B Journal of Macromarketing
%V 37
%P 393-408
%8 2017
%G eng
%N 4
%2 a
%4 127008327680
%$ 127008327680

%0 Conference Paper
%D 2017
%T Are online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews?
%A Veltri,Frank
%A Moody,R
%K Marketing
%8 2017
%G eng
%2 b
%4 185941534720
%$ 185941534720

%0 Generic
%D 2017
%T Assembling Safety in an Armed America
%A Barnhart,Michelle
%A Huff,Aimee
%K Marketing
%B Speaker Series
%C Melbourne, Australia
%8 2017
%G eng
%2 c
%4 144639172608
%$ 144639172608

%0 Generic
%D 2017
%T Assembling Safety in an Armed America
%A Huff,Aimee
%A Barnhart,Michelle
%K Marketing
%B 91���� Marketing Research Symposium
%C Eugene, 91����
%8 2017
%G eng
%2 c
%4 144669057024
%$ 144669057024

%0 Generic
%D 2017
%T Auditory Feedback and the Shopping Experience
%A Reynolds-McIlnay,Ryann
%K Marketing
%B ACRA Annual Conference
%C Bloomington, MN
%8 2017
%G eng
%2 c
%4 144086097920
%$ 144086097920

%0 Conference Paper
%B Association for Consumer Research
%D 2017
%T Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America
%A Huff,Aimee
%A Barnhart,Michelle
%A McAlexander,Brandon
%A McAlexander,Jim
%K Marketing
%B Association for Consumer Research
%C San Diego, CA
%V 45
%P 675-676
%8 2017
%G eng
%U twitter.com/huffmatic
%2 b
%4 161328275456
%$ 161328275456

%0 Generic
%D 2017
%T Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America
%A Barnhart,Michelle
%A Huff,Aimee
%A McAlexander,Jim
%A McAlexander,Brandon
%K Marketing
%B Association for Consumer Research Conference 2017
%C San Diego, CA
%8 2017
%G eng
%2 c
%4 161327075328
%$ 161327075328

%0 Generic
%D 2017
%T Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America
%A Barnhart,Michelle
%A Huff,Aimee
%A McAlexander,Jim
%A McAlexander,Brandon
%K Marketing
%B Consumer Culture Theory Conference 2017
%C Anaheim, CA
%8 2017
%G eng
%2 c
%4 144639139840
%$ 144639139840

%0 Generic
%D 2017
%T Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies
%A Huff,Aimee
%K Marketing
%B Gun Studies Symposium
%C University of Arizona
%8 2017
%G eng
%2 c
%4 161319528448
%$ 161319528448

%0 Journal Article
%J Sustainability
%D 2017
%T Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison
%A Tung,Tsun-Yin
%A Koenig,Hal
%A Chen,Hsiou-Lien
%K Design Program
%K Marketing
%B Sustainability
%V 9
%8 2017
%G eng
%U https://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b901
%2 a
%4 108790247424
%$ 108790247424

%0 Journal Article
%J Journal of Management Information Systems
%D 2017
%T The effects of process orientations on collaboration technology use and outcomes in product development
%A Montoya,Mitzi
%A Bala,Hillol
%A Massey,Anne P
%K Marketing
%B Journal of Management Information Systems
%V 34
%P 520-559
%8 2017
%G eng
%N 2
%2 a
%4 177228546048
%$ 177228546048

%0 Conference Paper
%B Association for Consumer Research
%D 2017
%T Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption
%A Tung,Tsun-Yin
%A Koenig,Hal
%A Chen,Hsiou-Lien
%K Design Program
%K Marketing
%B Association for Consumer Research
%C San Diego, California
%8 2017
%G eng
%2 b
%4 144725282816
%$ 144725282816

%0 Journal Article
%J Journal of Macromarketing
%D 2017
%T Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP
%A Barnhart,Michelle
%A Mish,Jenny
%K Marketing
%B Journal of Macromarketing
%V 37
%8 2017
%G eng
%N 1
%2 a
%4 106879848448
%$ 106879848448

%0 Report
%D 2017
%T Hospitality Industry Labor Shortage   A Mixed?Methods Investigation
%A Montgomery,Todd
%K BIS
%K Marketing
%K OSU-Cascades
%K OSU-Cascades Hospitality Mgt
%8 2017
%G eng
%2 d
%4 192619022336
%$ 192619022336

%0 Journal Article
%J Journal of Retailing
%D 2017
%T How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments
%A Reynolds-McIlnay,Ryann
%A Morrin,Maureen
%A Nordfalt,Jens
%K Marketing
%B Journal of Retailing
%V 93
%P 266-282
%8 2017
%G eng
%U https://doi.org/10.1016/j.jretai.2017.03.003
%N 3
%2 a
%4 143266607104
%$ 143266607104

%0 Generic
%D 2017
%T I Thought People Would Be Stoked on Me’: The Effect of Received Attention on Purchase Satisfaction
%A Hall,Matthew
%A Hyodo,Jamie
%K Marketing
%B Society for Consumer Psychology
%C Dallas, Texas
%8 2017
%G eng
%2 c
%4 207791335424
%$ 207791335424

%0 Generic
%D 2017
%T Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field
%A Belkhir,Meriam
%A Brouard,Myriam
%A Brunk,Katja H.
%A Campana,Mario
%A Dalmoro,Marlon
%A Ferreira,Marcia Christina
%A Figueiredo,Bernardo
%A Huff,Aimee
%A Scaraboto,Daiane
%A Sibai,Olivier
%A Smith,Andrew
%K Marketing
%B Consumer Culture Theory 2017
%C Anaheim, CA
%8 2017
%G eng
%2 c
%4 161328431104
%$ 161328431104

%0 Generic
%D 2017
%T Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction
%A Hall,Matthew
%A Hyodo,Jamie
%K Marketing
%B Association for Consumer Research Conference. 45
%C San Diego, California
%8 2017
%G eng
%2 c
%4 207791343616
%$ 207791343616

%0 Generic
%D 2017
%T Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction
%A Hall,Matthew
%A Hyodo,Jamie
%K Marketing
%B Mittelstaedt Symposium
%8 2017
%G eng
%2 c
%4 207791306752
%$ 207791306752

%0 Journal Article
%J Journal of Marketing Management
%D 2017
%T Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings
%A Wilner,Sarah J. S.
%A Huff,Aimee
%K Marketing
%X We explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products – materials, form and function – can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance.
%B Journal of Marketing Management
%V 33
%P 244-271
%8 2017
%G eng
%N 3-4
%2 a
%4 127035869184
%$ 127035869184

%0 Generic
%D 2017
%T Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times
%A Reynolds-McIlnay,Ryann
%A Mayor,Lauren
%A Keech,Jessica
%A Morrin,Maureen
%K Marketing
%B Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology
%C Washington, D.C.
%8 2017
%G eng
%2 c
%4 144087355392
%$ 144087355392

%0 Journal Article
%J Journal of School Public Relations
%D 2016
%T Collegiate Athletic Rebranding: Transforming the Visual Identity of 91����
%A Rumpakis,Alexandra
%A Bee,Colleen
%A Lee,Jason
%K Marketing
%B Journal of School Public Relations
%V 37
%P 249-274
%8 2016
%G eng
%N 2
%2 a
%4 143537246208
%$ 143537246208

%0 Generic
%D 2016
%T Commercialization of university technologies
%A Toombs,Charles
%K Marketing
%B 91���� Vista Club
%C MU
%8 2016
%G eng
%2 c
%4 126171547648
%$ 126171547648

%0 Journal Article
%J European Journal of Marketing
%D 2016
%T The Evolving Family Assemblage: How Senior Families 'Do' Family
%A Huff,Aimee
%A Cotte,June
%K Marketing
%X Purpose<br>A growing stream of consumer research has examined the intersection of family dynamics, consumption practices, and the marketplace. The purpose of this research is to make sense of the complex nature of family for senior families (adult children and their elderly parents) who employ the use of elder care services and facilities.<br><br>Approach<br>This research analyzes data gathered from in-depth interviews with adult siblings and their elderly parents through the lens of assemblage theory.<br><br>Findings<br>This paper advances a conceptulisation of the family as an evolving assemblage of components, including individual members; material possessions and home(s); shared values, goals, memories, and practices; prominent familial attributes of love and care; and marketplace resources. Three features of the assemblage come to the fore in senior families: the fluid meaning of independence for the elderly parent, the evolution of shared family practices, and the trajectory of the assemblage that is a function of its history and future.<br><br>Originality/Value<br>This research 1) focuses on a stage of family life that has been undertheorised; 2) applies assemblage theory to the family collective, demonstrating that a family can be conceptualised as an ever-evolving assemblage of human and non-human components, and this is a useful lens for understanding how senior families ‘do’ family; and 3) argues for a broader notion of family – one that is not household-centric or focused on families with young children, that encompasses members and materiality, and that foregrounds the dynamic, evolving nature of family life.
%B European Journal of Marketing
%V 50
%P 892-915
%8 2016
%G eng
%N 5/6
%2 a
%4 107210156032
%$ 107210156032

%0 Conference Paper
%B Marketing Educators Association
%D 2016
%T An exploration of where social media marketing is taught across the university campus.
%A Veltri,Frank
%A Moody,R
%K Marketing
%B Marketing Educators Association
%C Denver, CO
%8 2016
%G eng
%2 b
%4 185941901312
%$ 185941901312

%0 Generic
%D 2016
%T From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT
%A Belkhir,Meriam
%A Brouard,Myriam
%A Brunk,Katja H.
%A Campana,Mario
%A Dalmoro,Marlon
%A Ferreira,Marcia Christina
%A Figueiredo,Bernardo
%A Huff,Aimee
%A Scaraboto,Daiane
%A Sibai,Olivier
%A Smith,Andrew
%K Marketing
%B Consumer Culture Theory 2016
%C Lille, France
%8 2016
%G eng
%2 c
%4 142437089280
%$ 142437089280

%0 Conference Paper
%B Applied Sport Management conferencer
%D 2016
%T The new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game.
%A Veltri,Frank
%A Miller,J
%A Presley,R
%A Charlton,A
%K Marketing
%B Applied Sport Management conferencer
%C Baton Rouge, LA
%8 2016
%G eng
%2 b
%4 185941936128
%$ 185941936128

%0 Generic
%D 2016
%T Perpetual Dispossession: An Exploration of Ownership without Possession
%A Hall,Matthew
%A Zhao,Xin
%K Marketing
%B Advances in Consumer Research, 44
%C Berlin, Germany
%8 2016
%G eng
%2 c
%4 207791353856
%$ 207791353856

%0 Journal Article
%J Advances in Consumer Research
%D 2016
%T Perpetual Dispossession: An Exploration of Ownership without Possession
%A Hall,Matthew
%A Zhao,Xin
%K Marketing
%X We examine disruptions in the consumption cycle as possessions are divested of meanings, but never disposed. This perpetual process of dispossession results in legal ownership of objects, without explicit incorporation into the self. Through an ethnographic approach, we examine factors contributing perpetual dispossession and discuss implications for the extended self
%B Advances in Consumer Research
%C Duluth, MN
%V 44
%8 2016
%G eng
%U https://www.acrwebsite.org/volumes/v44/acr_vol44_1021173.pdf
%2 a
%4 214278879232
%$ 214278879232

%0 Generic
%D 2016
%T The Pot Problem: The Role of Design in Legitimation of New Markets
%A Huff,Aimee
%A Wilner,Sarah J.S.
%A Humphreys,Ashlee
%K Marketing
%B American Marketing Association 2016 Winter Educators' Conference
%C Las Vegas
%8 2016
%G eng
%2 c
%4 127036160000
%$ 127036160000

%0 Conference Paper
%B American Marketing Association 2016 Winter Educators' Proceedings
%D 2016
%T The Pot Problem: The Role of Design in Legitimation of New Markets
%A Huff,Aimee
%A Humphreys,Ashlee
%A Wilner,Sarah  J.S.
%K Marketing
%B American Marketing Association 2016 Winter Educators' Proceedings
%P D10-11
%8 2016
%G eng
%2 b
%4 162759589888
%$ 162759589888

%0 Journal Article
%J Nutrients
%D 2016
%T Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign
%A Tobey,Lauren N
%A Koenig,Hal
%A Brown,Nicole
%A Manore,Melinda M
%K Marketing
%X The objective of this study was to create/test a social marketing campaign to increase<br>fruit/vegetable (FV) intake within 91���� Supplemental Nutrition Assistance Program (SNAP)<br>eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were<br>conducted in intervention counties (IC) and one control county. Participants were female (86%–100%)<br>with 1–2 children at home. Mean FV intake/without juice was 3.1 servings/day; >50% preferred the<br>Internet for delivery of healthy eating information. Participants reported time/financial burdens, low<br>household FV variety and desirability of frozen/canned FV, and acceptance of positive messages.<br>A Food Hero (FH) campaign was created/delivered daily August–October 2009 to mothers through<br>multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH<br>name recall (12%) and interpretation of intended messages (60%) vs. control (3%, 23%, respectively).<br>Compared to controls, the IC were less likely to report healthy food preparation as time consuming or<br>a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based<br>on county/household characteristics. The FH campaign increased FH awareness and positive FV<br>beliefs. A longer campaign with FV assessments will increase understanding of the target audience,<br>and allow for campaign refinement.<br>
%B Nutrients
%V 8
%8 2016
%G eng
%U doi:10.3390/nu8090562
%N 9
%2 a
%4 133813370880
%$ 133813370880

%0 Book
%D 2016
%T Shifters: Corporate Investing And Disruptive Change
%A Van Order,Mark
%K Marketing
%X Corporations have a unique exposure profile to disruptive change. Shifters, provides a lens for evaluating that exposure by providing guidance, and methods to lead shifts instead of reacting to them.
%C Corvallis, 91����
%P 100
%8 2016
%G eng
%U www.co-innovators.com
%2 d
%4 127203616768
%$ 127203616768

%0 Generic
%D 2016
%T Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock
%A Barnhart,Michelle
%A Huff,Aimee
%A McAlexander,Jim
%A McAlexander,Brandon
%K Marketing
%B Marketing and Public Policy Conference
%C San Luis Obispo, CA
%8 2016
%G eng
%2 c
%4 127008133120
%$ 127008133120

%0 Conference Paper
%B Marketing Educators Association
%D 2016
%T Teaching Principles of Marketing: Student group projects from A to Z.
%A Veltri,Frank
%A Scofield,A
%A Black,C
%K Marketing
%B Marketing Educators Association
%C Denver, CO
%8 2016
%G eng
%2 b
%4 185941649408
%$ 185941649408

%0 Generic
%D 2016
%T Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays
%A Reynolds-McIlnay,Ryann
%K Marketing
%B American Collegiate Retail Association Annual Conference
%C Secaucus, NJ
%8 2016
%G eng
%2 c
%4 144085874688
%$ 144085874688

%0 Generic
%D 2015
%T The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays
%A Reynolds-McIlnay,Ryann
%A Morrin,Maureen
%A Nordfalt,Jens
%K Marketing
%B American Marketing Association/American Collegiate Retail Association Triennial Conference
%C Coral Gables, FL
%8 2015
%G eng
%2 c
%4 144085921792
%$ 144085921792

%0 Journal Article
%J Journal of Marketing Communications
%D 2015
%T Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?
%A Watson,Amy
%A Turri,A. M.
%K Marketing
%K OSU-Cascades
%B Journal of Marketing Communications
%V 21
%P 300-315
%8 2015
%G eng
%U http://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top&needAccess=true
%N 4
%2 a
%4 132682512384
%$ 132682512384

%0 Conference Paper
%D 2015
%T Creating Brand Impressions Through Package Design
%A Orth,Ulrich
%A Malkewitz,Keven
%K Marketing
%P 259--259
%8 2015
%G eng
%2 b
%4 267787909120
%$ 267787909120

%0 Generic
%D 2015
%T Dulse Commercialization
%A Toombs,Charles
%K Marketing
%B Salem Rotary
%C Salem 91����
%8 2015
%G eng
%2 c
%4 126171432960
%$ 126171432960

%0 Journal Article
%J Entrepreneurship Research Journal
%D 2015
%T Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics
%A King,Jesse
%K Marketing
%K OSU-Cascades
%B Entrepreneurship Research Journal
%8 2015
%G eng
%2 a
%4 217339760640
%$ 217339760640

%0 Generic
%D 2015
%T Focus on the Form, Forget about the Function: Marketplaces for Illicit Products
%A Huff,Aimee
%A Wilner,Sarah J. S.
%K Marketing
%B AMA Winter Educator's Conference
%C San Antonio, TX
%8 2015
%G eng
%2 c
%4 106587109376
%$ 106587109376

%0 Generic
%D 2015
%T Marketing Services to Older Consumers
%A Barnhart,Michelle
%K Marketing
%B Western Regional International Health Conference
%C Eugene, OR
%8 2015
%G eng
%2 c
%4 107728691200
%$ 107728691200

%0 Journal Article
%J International Journal of Nonprofit and Voluntary Sector Marketing
%D 2015
%T Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation
%A McAlexander,Jim
%A Koenig,Hal
%A DuFault,Beth
%K Marketing
%X This paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings, professional positions) and institutional engagement (e.g., membership in alumni associations, season tickets to sporting events). This information is housed in databases which can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the United States. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically, are discussed for administrators and advancement professionals.
%B International Journal of Nonprofit and Voluntary Sector Marketing
%V 21
%P 82-95
%8 2015
%G eng
%U DOI: 10.1002/nvsm.1544
%2 a
%4 107214901248
%$ 107214901248

%0 Generic
%D 2015
%T On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads
%A Maille,Virginie
%A Morrin,Maureen
%A Reynolds-McIlnay,Ryann
%K Marketing
%B Society for Consumer Psychology Winter Conference
%C Phoenix, AZ
%8 2015
%G eng
%2 c
%4 144085964800
%$ 144085964800

%0 Generic
%D 2015
%T (Re)Assembling Family: An Examination of How Senior Families 'Do' Family
%A Huff,Aimee
%A Barnhart,Michelle
%K Marketing
%B Consumer Culture Theory 2015 Conference
%C University of Arkansas
%8 2015
%G eng
%2 c
%4 127038160896
%$ 127038160896

%0 Generic
%D 2015
%T Round Table panelist - The future of research in eldercare
%A Barnhart,Michelle
%K Marketing
%B North American Association for Consumer Research Conference
%C New Orleans
%8 2015
%G eng
%2 c
%4 127037644800
%$ 127037644800

%0 Journal Article
%J Journal of Marketing for Higher Education
%D 2014
%T Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities
%A McAlexander,Jim
%A Koenig,Hal
%A DuFault,Beth
%K Marketing
%X This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measures the affinity of alumni of a large US university that have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior-giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and it also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma-mater and inform segmented marketing communications to foster alumni enthusiasm for giving.
%B Journal of Marketing for Higher Education
%V 24
%P 243-257
%8 2014
%G eng
%N 2
%2 a
%4 88007968768
%$ 88007968768

%0 Journal Article
%D 2014
%T Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength
%A Giese,Joan
%A Malkewitz,Keven
%A Orth,Ulrich
%A Henderson,Pam
%K Marketing
%8 2014
%G eng
%2 a
%4 257902755840
%$ 257902755840

%0 Journal Article
%J Journal of Consumer Behaviour
%D 2014
%T The Affect Heuristic in Early Judgments of Product Innovations
%A King,Jesse
%A Slovic,P
%K Marketing
%K OSU-Cascades
%B Journal of Consumer Behaviour
%V 16
%P 411-428
%8 2014
%G eng
%N 6
%2 a
%4 217339541504
%$ 217339541504

%0 Generic
%D 2014
%T Auditory Feedback and the Online Shopping Experience
%A Reynolds-McIlnay,Ryann
%K Marketing
%B Association for Consumer Research Conference
%C Baltimore, MD
%8 2014
%G eng
%2 c
%4 144085987328
%$ 144085987328

%0 Generic
%D 2014
%T Borderlands: The Intersection of Liminality and Stable Third Place
%A McAlexander,Jim
%A DuFault,Beth
%K Marketing
%B Consumer Culture Theory International Conference
%C Helsinki Finland
%8 2014
%G eng
%2 c
%4 88008945664
%$ 88008945664

%0 Generic
%D 2014
%T Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy
%A Huff,Aimee
%A Wilner,Sarah J. S.
%K Marketing
%B Design Management Institute Conference
%C London, UK
%8 2014
%G eng
%2 c
%4 106587056128
%$ 106587056128

%0 Generic
%D 2014
%T Consuming and Consumption in Third Space Communites: Constructing Sanctuary
%A McAlexander,Jim
%K Marketing
%B ACR North American Conference
%C Baltimore
%8 2014
%G eng
%2 c
%4 107172962304
%$ 107172962304

%0 Generic
%D 2014
%T Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended
%A Gentry,James
%A Phillips,Lynn
%A Barnhart,Michelle
%K Marketing
%B Association for Consumer Research Latin American Conference 2014
%C Guadalajara, Mexico
%8 2014
%G eng
%2 c
%4 89006825472
%$ 89006825472

%0 Journal Article
%J Journal of Product Innovation Management
%D 2014
%T The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions
%A Kang,W.
%A Montoya,Mitzi
%K Marketing
%B Journal of Product Innovation Management
%V 31
%P 516-534
%8 2014
%G eng
%N 3
%2 a
%4 112667021312
%$ 112667021312

%0 Generic
%D 2014
%T In and Out: Paid Caregivers as Members of the Family...kind of
%A Barnhart,Michelle
%A Huff,Aimee
%K Marketing
%B Consumer Culture Theory Conference
%C Helsinki, Finland
%8 2014
%G eng
%2 c
%4 89006811136
%$ 89006811136

%0 Journal Article
%J Journal of Marketing Management
%D 2014
%T Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family
%A Barnhart,Michelle
%A Huff,Aimee
%A Cotte,June
%K Marketing
%B Journal of Marketing Management
%V 30
%P 1680-1702
%8 2014
%G eng
%N 15-16
%2 a
%4 25525661697
%$ 25525661697

%0 Journal Article
%J Journal of Consumer Research
%D 2014
%T The Marketization of Religion: Field, Capital, and Consumer Identity
%A McAlexander,Jim
%A DuFault,Beth
%A Martin,Diane
%A Schouten,John
%K Marketing
%X Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a perspective grounded in Bourdieu�s theories of fields and capital, this research investigates the experiences of disaffected members of a religious institution and consumption field. Consumers face severe crises of identity and the need to rebuild their self-understandings in an unfamiliar marketplace of identity resources. Unable to remain comfortably in the field of their primary socialization, they are nevertheless bound to it by investments in field-specific capital. In negotiating this dilemma, they demonstrate the inseparability and co-constitutive nature of ideology and consumption.
%B Journal of Consumer Research
%C Madison Wisconsin
%V 41
%P 858-875
%8 2014
%G eng
%N 3
%2 a
%4 107168692224
%$ 107168692224

%0 Generic
%D 2014
%T A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption
%A Barnhart,Michelle
%A Ratchford,Mark
%K Marketing
%B Marketing Science Conference
%C Atlanta, GA
%8 2014
%G eng
%2 c
%4 85847734272
%$ 85847734272

%0 Generic
%D 2014
%T Neatness Matters: The Effect of Display Neatness on Product Color Choice
%A Reynolds-McIlnay,Ryann
%A Morrin,Maureen
%K Marketing
%B Understanding the Customer’s Sensory Experience Conference
%C Philadelphia, PA
%8 2014
%G eng
%2 c
%4 144086020096
%$ 144086020096

%0 Generic
%D 2014
%T Neatness Matters: The Effect of Display Neatness on Product Color Choice
%A Reynolds-McIlnay,Ryann
%K Marketing
%B 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference
%C Stockholm, Sweden
%8 2014
%G eng
%2 c
%4 144086042624
%$ 144086042624

%0 Journal Article
%J Journal of Family Business Strategy
%D 2014
%T The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System
%A Bee,Colleen
%A Neubaum,Donald
%K Marketing
%K Strategy & Entrepreneurship
%B Journal of Family Business Strategy
%V 5
%P 323-333
%8 2014
%G eng
%U http://dx.doi.org/10.1016/j.jfbs.2013.12.001
%N 3
%2 a
%4 74484037632
%$ 74484037632

%0 Journal Article
%J Journal of Education for Business
%D 2014
%T A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study
%A Cook,S.
%A Watson,Amy
%A Parker,S.
%K Marketing
%K OSU-Cascades
%B Journal of Education for Business
%V 90
%P 103-110
%8 2014
%G eng
%2 a
%4 132682090496
%$ 132682090496

%0 Journal Article
%J Journal of Macromarketing
%D 2014
%T Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems
%A Newman,C.
%A Turri,A. M.
%A Howlett,E.
%A Watson,Amy
%K Marketing
%K OSU-Cascades
%B Journal of Macromarketing
%V 34
%P 505-519
%8 2014
%G eng
%N 4
%2 a
%4 132682211328
%$ 132682211328

%0 Book Section
%D 2014
%T Undertaking Brand Design in Sports
%A Malkewitz,Keven
%A Bee,Colleen
%K Marketing
%8 2014
%G eng
%2 d
%4 257902833664
%$ 257902833664

%0 Book Section
%D 2014
%T Undertaking Successful Brand Design in Sport
%A Malkewitz,Keven
%A Bee,Colleen
%K Marketing
%C New York, NY
%P 89-108
%8 2014
%G eng
%2 d
%4 14211733505
%$ 14211733505

%0 Book Section
%D 2014
%T Undertaking Successful Brand Design in Sport
%A Malkewitz,Keven
%A Bee,Colleen
%K Marketing
%K MBA
%C New York, NY
%P 89-108
%8 2014
%G eng
%2 d
%4 14211733505
%$ 14211733505

%0 Journal Article
%J Journal of Product Innovation Management
%D 2013
%T Antecedents and Consequences of Creativity in Product Innovation Teams
%A Im,S.
%A Montoya,Mitzi
%A Workman,J.
%K Marketing
%B Journal of Product Innovation Management
%V 30
%P 170-185
%8 2013
%G eng
%N 1
%2 a
%4 112638998528
%$ 112638998528

%0 Generic
%D 2013
%T Auditory Feedback Affecting the Online Shopping Experience
%A Reynolds-McIlnay,Ryann
%K Marketing
%B Pricing and Retailing Conference
%C Babson College, Babson Park, MA
%8 2013
%G eng
%2 c
%4 144086059008
%$ 144086059008

%0 Journal Article
%J Journal of Product Innovation Management
%D 2013
%T Brand Specific Design Effects: Form and Function
%A Townsend,J. D.
%A Kang,W. K.
%A Montoya,Mitzi
%A Calantone,R.
%K Marketing
%B Journal of Product Innovation Management
%V 30
%P 994-1008
%8 2013
%G eng
%N 5
%2 a
%4 112638932992
%$ 112638932992

%0 Journal Article
%J Journal of Consumer Affairs
%D 2013
%T Complexities of consumption: The case of childcare
%A Huff,Aimee
%A Cotte,J
%K Marketing
%B Journal of Consumer Affairs
%V 47
%P 72-97
%8 2013
%G eng
%N 1
%2 a
%4 83985152000
%$ 83985152000

%0 Journal Article
%J Journal of Marketing Theory and Practice
%D 2013
%T The Connubial Relationship between Market Orientation and Entrepreneurial Orientation
%A Kwak,Hyokjin
%A Jaju,Anupam
%A Puzakova,Marina
%A Rocereto,Joseph F.
%K Marketing
%K MBA
%B Journal of Marketing Theory and Practice
%V 21
%P 141-161
%8 2013
%G eng
%N 2
%2 a
%4 55968628736
%$ 55968628736

%0 Journal Article
%J Journal of Consumer Behaviour
%D 2013
%T Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions
%A Bee,Colleen
%A Madrigal,Robert
%K Marketing
%B Journal of Consumer Behaviour
%V 12
%P 370-381
%8 2013
%G eng
%N 5
%2 a
%4 12725768193
%$ 12725768193

%0 Journal Article
%J Journal of Consumer Research
%D 2013
%T Financial insecurity and deprivation
%A Fischer,Ellen
%A Martin,Kelly
%A Hill,Ronald
%A Kamakura,Wagner
%A Du,Rex
%A Penaloza,Lisa
%A Barnhart,Michelle
%A Sharma,Eesha
%A Alter,Adam
%A Ustuner,Tuba
%A Thompson,Craig
%K Marketing
%B Journal of Consumer Research
%8 2013
%G eng
%2 a
%4 222931109888
%$ 222931109888

%0 Generic
%D 2013
%T Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design
%A Huff,Aimee
%A Wilner,Sarah
%K Marketing
%B Association for Consumer Research
%8 2013
%G eng
%2 c
%4 87836203008
%$ 87836203008

%0 Generic
%D 2013
%T Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design
%A Huff,Aimee
%A Wilner,Sarah
%K Marketing
%B Consumer Culture Theory
%C Tucson
%8 2013
%G eng
%2 c
%4 87836207104
%$ 87836207104

%0 Generic
%D 2013
%T Helpful & Safe vs Useless & Dangerous
%A King,Jesse
%K Marketing
%K OSU-Cascades
%B Its in the Bag
%C OSU-Cascades
%8 2013
%G eng
%2 c
%4 87885381632
%$ 87885381632

%0 Generic
%D 2013
%T Leaving an Identity-Central Community of Practice
%A McAlexander,Jim
%A DuFault,Beth
%K Marketing
%B Consumer Culture Theory Conference
%C University of Arizona
%8 2013
%G eng
%2 c
%4 107202406400
%$ 107202406400

%0 Generic
%D 2013
%T Leaving and Identity-Central Community of Practice
%A McAlexander,Jim
%A Schouten,John
%A DuFault,Beth
%A Martin,Diane
%K Marketing
%B Consumer Culture Theory International Conference
%C Tucson AZ
%8 2013
%G eng
%2 c
%4 88009428992
%$ 88009428992

%0 Generic
%D 2013
%T Living and Leaving Brand Community
%A McAlexander,Jim
%K Marketing
%B Royal Bank Distinguished Visiting Speaker
%C Montreal Canada
%8 2013
%G eng
%2 c
%4 88008824832
%$ 88008824832

%0 Conference Paper
%B Society of Consumer Psychology
%D 2013
%T The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts
%A Chen,Johnny
%A Xie,Vincent
%K Marketing
%B Society of Consumer Psychology
%8 2013
%G eng
%2 b
%4 168467329024
%$ 168467329024

%0 Generic
%D 2013
%T Our Scientific Heritage
%A McAlexander,Jim
%A DuFault,Beth
%K Marketing
%B ACR North American Conference
%C Chicago
%8 2013
%G eng
%2 c
%4 88008992768
%$ 88008992768

%0 Journal Article
%J MIT Sloan Management Review
%D 2013
%T Rebuilding the Relationship Between Manufacturers and Retailers
%A Dawar,Niraj
%A Stornelli,Jason
%K Marketing
%B MIT Sloan Management Review
%8 2013
%G eng
%2 a
%4 110815803392
%$ 110815803392

%0 Journal Article
%J Journal of Marketing Communications
%D 2013
%T Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages
%A Bee,Colleen
%A Dalakas,Vassilis
%K Marketing
%B Journal of Marketing Communications
%8 2013
%G eng
%U http://dx.doi.org/10.1080/13527266.2013.828768
%2 a
%4 26607728641
%$ 26607728641

%0 Journal Article
%J Journal of Advertising
%D 2013
%T The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes
%A Puzakova,Marina
%A Kwak,Hyokjin
%A Taylor,Charles R
%K Marketing
%K MBA
%B Journal of Advertising
%V 42
%P 16-29
%8 2013
%G eng
%N 1
%2 a
%4 55968591872
%$ 55968591872

%0 Generic
%D 2013
%T A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica
%A McAlexander,Jim
%A DuFault,Beth
%K Marketing
%B Consumer Culture Theory International Conference
%C Tucson AZ
%8 2013
%G eng
%2 c
%4 88009058304
%$ 88009058304

%0 Journal Article
%J Journal of Marketing
%D 2013
%T When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings
%A Puzakova,Marina
%A Kwak,Hyokjin
%A Rocereto,Joseph
%K Marketing
%K MBA
%X The brand relationship literature shows that the humanizing of brands and products generates more favorable consumer attitudes and thus enhances brand performance. However, the authors propose negative downstream consequences of brand humanization—that is, the anthropomorphization of a brand can negatively affect consumers’ brand evaluations when the brand faces negative publicity caused by product wrongdoings. They find that consumers who believe in personality stability (i.e., entity theorists) view anthropomorphized brands that undergo negative publicity less favorably than non-anthropomorphized brands. In contrast, consumers who advocate personality malleability (i.e., incremental theorists) are less likely to devalue an anthropomorphized brand from a single instance of negative publicity. Finally, the authors explore three firm response strategies (i.e., denial, apology, and compensation) that can affect the evaluations of anthropomorphized brands between consumers with different implicit theory perspectives. They find that entity theorists have more difficulty in combating the adverse effects of brand anthropomorphization than incremental theorists. Furthermore, they demonstrate that compensation (vs. denial or apology) is the only effective response among entity theorists.
%B Journal of Marketing
%V 77
%P 81-100
%8 2013
%G eng
%N 3
%2 a
%4 61449900032
%$ 61449900032

%0 Journal Article
%J Journal of Consumer Research
%D 2013
%T Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble
%A Barnhart,Michelle
%A Penaloza,Lisa
%K Marketing
%B Journal of Consumer Research
%8 2013
%G eng
%2 a
%4 49256030208
%$ 49256030208

%0 Journal Article
%J Journal of Retailing
%D 2012
%T The accuracy of design-based judgments: A constructivist approach
%A Malkewitz,Keven
%A Orth,Ulrich
%K Marketing
%K MBA
%B Journal of Retailing
%8 2012
%G eng
%2 a
%4 216838387712
%$ 216838387712

%0 Journal Article
%D 2012
%T The Accuracy of Design-Based Judgments: A Constructivist Approach,
%A Orth,Ulrich
%A Malkewitz,Keven
%K Marketing
%8 2012
%G eng
%2 a
%4 257902757888
%$ 257902757888

%0 Journal Article
%J Journal of Retailing
%D 2012
%T The accuracy of design-based judgments: A constructivist approach
%A Malkewitz,Keven
%A Orth,Ulrich
%K Marketing
%B Journal of Retailing
%8 2012
%G eng
%2 a
%4 216838387712
%$ 216838387712

%0 Journal Article
%J International Journal of Nonprofit and Voluntary Sector Marketing
%D 2012
%T Building Communities of Philanthropy in Higher Education: Contextual Influences
%A McAlexander,Jim
%A Koenig,Hal
%K Marketing
%X In this era of constrained and declining economic resources, institutions of higher education are turning to advancement professionals to identify and cultivate the financial resources that are becoming an increasing and larger portion of the fundamental funding of the institution. In this high stakes arena, advancement professionals have a need for the tools that can assist them in cultivating philanthropic relationships more effectively and efficiently. To that purpose, this research empirically explores ways in which the brand community construct can be adapted to philanthropic intent for non-profit organizations to aid in the cultivation process. This paper presents the results of a survey of college alumni drawn from a commercially provided on-line panel, and examines the potential impact that institutional size may have upon the relationships of an alumni brand community and the community’s expressed willingness to offer financial donations to the alma mater. From a theoretic perspective, this paper reveals that brand community is a significant contributor to this expression of philanthropic intent across universities of differing size. As a practical consideration, our findings produce additional evidence to affirm the notion that brand community is a robust construct that can be of value to development professionals who seek to build financial support for both small and large universities.
%B International Journal of Nonprofit and Voluntary Sector Marketing
%V 17
%P 122-131
%8 2012
%G eng
%N 2
%2 a
%4 33856096257
%$ 33856096257

%0 Generic
%D 2012
%T Commercial Elder Care: Implications for Consumer Research and Public Policy
%A Huff,Aimee
%K Marketing
%B Academic Consumer Interest Research in Policy Making
%C Toronto
%8 2012
%G eng
%2 c
%4 87836235776
%$ 87836235776

%0 Journal Article
%J Journal of Business Research
%D 2012
%T Development and Validation of the Technology Adoption Propensity (TAP) Index
%A Ratchford,Mark
%A Barnhart,Michelle
%K Marketing
%B Journal of Business Research
%V 65
%P 1209-1215
%8 2012
%G eng
%N 8
%2 a
%4 13207326721
%$ 13207326721

%0 Generic
%D 2012
%T Genius for Sale: The Conspicuous Consumption of Ideas
%A McAlexander,Jim
%A DuFault,Beth
%K Marketing
%B Consumer Culture Theory International Conference
%C Oxford University
%8 2012
%G eng
%2 c
%4 88009312256
%$ 88009312256

%0 Journal Article
%D 2012
%T Interior Design and Store Personality
%A Orth,Ulrich
%A Heinrich,Frauke
%A Malkewitz,Keven
%K Marketing
%8 2012
%G eng
%2 a
%4 257902759936
%$ 257902759936

%0 Journal Article
%J Journal of Advertising
%D 2012
%T It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising
%A Bee,Colleen
%A Madrigal,Robert
%K Marketing
%B Journal of Advertising
%V 41
%P 47-58
%8 2012
%G eng
%N 1
%2 a
%4 12725329921
%$ 12725329921

%0 Journal Article
%J Media Psychology
%D 2012
%T Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment
%A Bee,Colleen
%A Madrigal,Robert
%K Marketing
%B Media Psychology
%V 24
%P 143-153
%8 2012
%G eng
%N 4
%2 a
%4 22463528961
%$ 22463528961

%0 Journal Article
%J Journal of Services Marketing
%D 2012
%T Servicescape interior design and consumers' personality impressions
%A Malkewitz,Keven
%A Orth,Ulrich
%A Heinrich,Frauke
%K Marketing
%K MBA
%B Journal of Services Marketing
%8 2012
%G eng
%2 a
%4 216839055360
%$ 216839055360

%0 Journal Article
%J Journal of Services Marketing
%D 2012
%T Servicescape interior design and consumers' personality impressions
%A Malkewitz,Keven
%A Orth,Ulrich
%A Heinrich,Frauke
%K Marketing
%B Journal of Services Marketing
%8 2012
%G eng
%2 a
%4 216839055360
%$ 216839055360

%0 Generic
%D 2012
%T Using the Marketplace to Reconceptualize Motherhood
%A Huff,Aimee
%A Cotte,June
%K Marketing
%B Association for Consumer Research
%C Vancouver
%8 2012
%G eng
%2 c
%4 87836168192
%$ 87836168192

%0 Generic
%D 2011
%T 20 Years in the Field: The Ethnographic Journey
%A McAlexander,Jim
%K Marketing
%B Market Research Association Conference
%C Las Vegas, NV
%8 2011
%G eng
%2 c
%4 33855838209
%$ 33855838209

%0 Journal Article
%J Decision Sciences
%D 2011
%T 3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance
%A Montoya,Mitzi
%A Massey,A. P.
%A Lockwood,N. S.
%K Marketing
%B Decision Sciences
%V 42
%P 451-476
%8 2011
%G eng
%N 1
%2 a
%4 112639174656
%$ 112639174656

%0 Generic
%D 2011
%T The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care
%A Huff,Aimee
%K Marketing
%B Consumer Culture Theory
%C Chicago
%8 2011
%G eng
%2 c
%4 87836215296
%$ 87836215296

%0 Generic
%D 2011
%T The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care
%A Huff,Aimee
%A Cotte,June
%K Marketing
%B Association for Consumer Research
%C St Louis
%8 2011
%G eng
%2 c
%4 87836184576
%$ 87836184576

%0 Generic
%D 2011
%T Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement
%A Wang,Juan
%A Huff,Aimee
%K Marketing
%B Association for Consumer Research
%C St Louis
%8 2011
%G eng
%2 c
%4 87836225536
%$ 87836225536

%0 Generic
%D 2011
%T Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts
%A Huff,Aimee
%K Marketing
%B Consumer Culture Theory
%C Chicago
%8 2011
%G eng
%2 c
%4 87836229632
%$ 87836229632

%0 Generic
%D 2011
%T Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts
%A Huff,Aimee
%K Marketing
%B Association for Consumer Research
%C St Louis
%8 2011
%G eng
%2 c
%4 87836190720
%$ 87836190720

%0 Book Section
%D 2011
%T Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts
%A Huff,Aimee
%K Marketing
%C Bingley
%V 13
%P 111-126
%8 2011
%G eng
%2 d
%4 87836155904
%$ 87836155904

%0 Journal Article
%J Journal of Marketing Theory and Practice
%D 2011
%T Co-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions
%A Stokes,Amy
%A Jensen,Thomas D
%A Watson,Amy
%K Marketing
%K OSU-Cascades
%X If high customer satisfaction is attributed for the growth of e-tail<br>sales, trust, or the lack thereof, is one of the most cited deterrents. While much<br>research has been conducted examining the impact of identity theft, online<br>privacy, and perceived security on consumer trust, order fulfillment and other<br>components of business reliability outside of the security context have<br>received relatively little attention. The present study examines the impact of<br>order fulfillment information cues, via carrier disclosure, on consumer<br>perceptions of e-tailer credibility, price, and product attitude. Results of a<br>between-subjects experiment show that the familiarity of the e-tailer and<br>carrier can positively impact perceptions of e-tailer credibility.
%B Journal of Marketing Theory and Practice
%8 2011
%G eng
%2 a
%4 37965662209
%$ 37965662209

%0 Generic
%D 2011
%T Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%B Product Development Management Association Global Conference on Product Innovation Management
%8 2011
%G eng
%2 c
%4 267791052800
%$ 267791052800

%0 Conference Paper
%D 2011
%T Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%8 2011
%G eng
%2 b
%4 257903149056
%$ 257903149056

%0 Journal Article
%J Media Psychology
%D 2011
%T The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
%A Madrigal,Robert
%A Bee,Colleen
%A Chen,Johnny
%A LaBarge,Monica
%K Marketing
%B Media Psychology
%V 14
%P 259-288
%8 2011
%G eng
%N 3
%2 a
%4 6278053889
%$ 6278053889

%0 Journal Article
%J Journal of Product Innovation Management
%D 2011
%T Form and Function: A Matter of Perspective
%A Townsend,J. D.
%A Montoya,Mitzi
%A Calantone,R. J.
%K Marketing
%B Journal of Product Innovation Management
%V 28
%P 374-377
%8 2011
%G eng
%2 a
%4 112666941440
%$ 112666941440

%0 Journal Article
%J Journal of Consumer Research
%D 2011
%T Living U.S. Capitalism: The Normalization of Credit/Debt
%A Penaloza,Lisa
%A Barnhart,Michelle
%K Marketing
%B Journal of Consumer Research
%V 38
%P 743-762
%8 2011
%G eng
%N 4
%2 a
%4 13264754689
%$ 13264754689

%0 Journal Article
%J Advances in International Marketing
%D 2011
%T The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales
%A Rocereto,Joseph F
%A Puzakova,Marina
%A Anderson,Rolph  E
%A Kwak,Hyokjin
%K Marketing
%K MBA
%B Advances in International Marketing
%V 22
%P 53-71
%8 2011
%G eng
%2 a
%4 55968544768
%$ 55968544768

%0 Generic
%D 2011
%T Segmenting a Fragmented Market – Challenges and How to Get It Right
%A Montgomery,Todd
%K BIS
%K Marketing
%K OSU-Cascades
%K OSU-Cascades Hospitality Mgt
%B Pricing Trends Monthly Webinar Series
%8 2011
%G eng
%2 c
%4 103259822080
%$ 103259822080

%0 Generic
%D 2011
%T Where are we going with this...relationship?
%A McAlexander,Jim
%K Marketing
%B International Colloquium on the Consumer-Brand Relationship
%C Winter Park Fl
%8 2011
%G eng
%2 c
%4 33855932417
%$ 33855932417

%0 Generic
%D 2010
%T Building Communities of Affinity
%A McAlexander,Jim
%K Marketing
%B Western Region CASE conference
%C Portland OR
%8 2010
%G eng
%2 c
%4 22619768833
%$ 22619768833

%0 Generic
%D 2010
%T Can You Judge a Book by Its Cover?
%A Malkewitz,Keven
%K Marketing
%B 91���� Wine Symposium
%8 2010
%G eng
%2 c
%4 267791075328
%$ 267791075328

%0 Journal Article
%J Journal of Advertising Research
%D 2010
%T Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.
%A Chen,Johnny
%A Gurel-Atay,Eda
%A Xie,Guang-Xin
%A Kahle,Lynn
%K Marketing
%B Journal of Advertising Research
%V 50
%P 57-67
%8 2010
%G eng
%N 1
%2 a
%4 167852371968
%$ 167852371968

%0 Generic
%D 2010
%T Communitas Interruptus
%A McAlexander,Jim
%K Marketing
%B European Advances in Consumer Research
%8 2010
%G eng
%2 c
%4 22636081153
%$ 22636081153

%0 Journal Article
%J Decision Sciences
%D 2010
%T Connecting IT Service Operations to Service Marketing Practices
%A Montoya,Mitzi
%A Massey,A. P.
%A Khatri,V.
%K Marketing
%B Decision Sciences
%V 26
%P 65-85
%8 2010
%G eng
%N 4
%2 a
%4 112659533824
%$ 112659533824

%0 Journal Article
%J Journal of Marketing for Higher Education
%D 2010
%T Contextual Influences: Building Brand Community in Large and Small Colleges
%A McAlexander,Jim
%A Koenig,Hal
%K Marketing
%X This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel
%B Journal of Marketing for Higher Education
%8 2010
%G eng
%2 a
%4 20954064897
%$ 20954064897

%0 Journal Article
%J International Journal of Sports Marketing and Sponsorship
%D 2010
%T Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context
%A Bee,Colleen
%A Havitz,Mark E.
%K Marketing
%X Consumer loyalty has long been recognized as a key consideration of marketing strategies focused on customer retention. While the importance of the loyalty construct is widely recognized, the conditions and variables that foster consumer loyalty for a specific service may vary. This paper explores the variables that influence fan attendance at a professional sporting event. It extends prior research by conceptualizing both a behavioral and an attitudinal component of loyalty, as well as considering fan involvement with the sport and attraction to the sport. The findings suggest that psychological commitment and resistance to change mediate the effect of fan attraction and involvement on behavioral loyalty in a professional sport context.
%B International Journal of Sports Marketing and Sponsorship
%C London
%V 11
%P 140-157
%8 2010
%G eng
%N 2
%2 a
%4 6267457537
%$ 6267457537

%0 Journal Article
%J Journal of Marketing Theory and Practice
%D 2010
%T Formation of consumer price expectation based on package design: attractive and quality routes
%A Malkewitz,Keven
%A Orth,Ulrich
%K Marketing
%K MBA
%B Journal of Marketing Theory and Practice
%8 2010
%G eng
%2 a
%4 216838086656
%$ 216838086656

%0 Journal Article
%D 2010
%T Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes
%A Orth,Ulrich
%A Campana,Daniela
%A Malkewitz,Keven
%K Marketing
%8 2010
%G eng
%2 a
%4 257902761984
%$ 257902761984

%0 Journal Article
%J Journal of Marketing Theory and Practice
%D 2010
%T Formation of consumer price expectation based on package design: attractive and quality routes
%A Malkewitz,Keven
%A Orth,Ulrich
%K Marketing
%B Journal of Marketing Theory and Practice
%8 2010
%G eng
%2 a
%4 216838086656
%$ 216838086656

%0 Journal Article
%J Journal of Current Issues and Research in Advertising
%D 2010
%T Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
%A Orth,Ulrich
%A Malkewitz,Keven
%A Bee,Colleen
%K Marketing
%X This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
%B Journal of Current Issues and Research in Advertising
%V 32
%P 69-80
%8 2010
%G eng
%N 1
%2 a
%4 33587675137
%$ 33587675137

%0 Journal Article
%D 2010
%T Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising
%A Orth,Ulrich
%A Malkewitz,Keven
%A Bee,Colleen
%K Marketing
%8 2010
%G eng
%2 a
%4 257902766080
%$ 257902766080

%0 Journal Article
%J Journal of Current Issues and Research in Advertising
%D 2010
%T Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
%A Orth,Ulrich
%A Malkewitz,Keven
%A Bee,Colleen
%K Marketing
%K MBA
%X This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
%B Journal of Current Issues and Research in Advertising
%V 32
%P 69-80
%8 2010
%G eng
%N 1
%2 a
%4 33587675137
%$ 33587675137

%0 Journal Article
%J Journal of Current Issues and Research in Advertising
%D 2010
%T The influence of program context intensity: An examination of television advertising during war news
%A Malkewitz,Keven
%K Marketing
%K MBA
%B Journal of Current Issues and Research in Advertising
%8 2010
%G eng
%2 a
%4 216837873664
%$ 216837873664

%0 Journal Article
%D 2010
%T The Influence of Program Context Intensity: An Examination of Television Advertising During War News
%A Aiken,Damon
%A Malkewitz,Keven
%K Marketing
%8 2010
%G eng
%2 a
%4 257902764032
%$ 257902764032

%0 Journal Article
%J Journal of Current Issues and Research in Advertising
%D 2010
%T The influence of program context intensity: An examination of television advertising during war news
%A Malkewitz,Keven
%K Marketing
%B Journal of Current Issues and Research in Advertising
%8 2010
%G eng
%2 a
%4 216837873664
%$ 216837873664

%0 Generic
%D 2010
%T An Interpretive Inquiry into the Consumption of Fashion:  A Microsociological Perspective
%A Stokes,Amy
%A Murray,Jeff B
%K Marketing
%B 2010 Consumer Culture Theory Conference Proceedings
%C Madison, WI
%8 2010
%G eng
%2 c
%4 37966585857
%$ 37966585857

%0 Journal Article
%J International Journal of Advertising
%D 2010
%T Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia
%A Puzakova,Marina
%A Kwak,Hyokjin
%A Larsen Andras,Trina
%K Marketing
%K MBA
%B International Journal of Advertising
%V 29
%P 727-764
%8 2010
%G eng
%N 5
%2 a
%4 55968448512
%$ 55968448512

%0 Generic
%D 2010
%T What is Consumer Confusion and How is it Measured?
%A Stokes,Amy
%A Kopp,Steven W
%A Suter,Tracy A
%K Marketing
%B 2010 Marketing and Public Policy Conference Proceedings
%C Denver, CO
%8 2010
%G eng
%2 c
%4 37966526465
%$ 37966526465

%0 Generic
%D 2009
%T Building Your Killer Business Plan
%A Malkewitz,Keven
%K Marketing
%B Austin Entrepreneurship Program’s Build Your Business Plan Series
%8 2009
%G eng
%2 c
%4 267791104000
%$ 267791104000

%0 Journal Article
%J Journal of Product Innovation Management
%D 2009
%T Can you Hear Me Now? Communication in Virtual Product Development Teams
%A Montoya,Mitzi
%A Massey,A. P.
%A Hung,C.
%A Crisp,B.
%K Marketing
%B Journal of Product Innovation Management
%V 26
%P 139-155
%8 2009
%G eng
%N 2
%2 a
%4 112660146176
%$ 112660146176

%0 Generic
%D 2009
%T Is Carbon Labeling Effective?  The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions
%A Stokes,Amy
%A Turri,Anna
%A Tangari,Andrea
%K Marketing
%B AMA Winter Educators' Conference Proceedings
%C Tampa, FL
%8 2009
%G eng
%2 c
%4 37980119041
%$ 37980119041

%0 Journal Article
%J Recreational Sport Journal
%D 2009
%T Club sport national tournament: Economic impact of a small event on a mid-size community
%A Veltri,Frank
%A Miller,J
%A Harris,A
%K Marketing
%B Recreational Sport Journal
%V 33
%P 119-128
%8 2009
%G eng
%2 a
%4 168670320640
%$ 168670320640

%0 Journal Article
%J New England Journal of Entrepreneurship
%D 2009
%T Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study
%A McAlexander,Jim
%A Nelson,Rachel
%A Bates,Chris
%K Marketing
%X Entrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an infrastructure that effectively encourages entrepreneurship and incubates entrepreneurial endeavors. Western State University has responded to this call by developing the Harvey Entrepreneurship Program, which is integrated in the Enterprise Residential College. The Harvey program provides a socially embedded experiential learning approach to entrepreneurial education. Faculty, students, entrepreneurs, and technical experts are drawn together in an environment that provides space for business incubators and an entrepreneurially focused curriculum. In this article, we present a case study in which we use qualitative research methods to explore the benefits and challenges of creating such a program. The delivery model that Enterprise Residential College provides for entrepreneurial education is examined through the perspectives of program administrators, faculty, and students. The findings reveal evidence that a residential college can form a powerful nexus of formal instruction, experiential learning, socialization, and networking to influence entrepreneurship. We discuss relevant findings that may aid others considering similar endeavors.
%B New England Journal of Entrepreneurship
%P 49-62
%8 2009
%G eng
%2 a
%4 20954132481
%$ 20954132481

%0 Generic
%D 2009
%T Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems
%A Malkewitz,Keven
%K Marketing
%B Austin Entrepreneurship Scholars Research Seminar Series
%8 2009
%G eng
%2 c
%4 267791077376
%$ 267791077376

%0 Generic
%D 2009
%T An Ex- Expatriate’s Experiences
%A Malkewitz,Keven
%K Marketing
%B University of 91����
%8 2009
%G eng
%2 c
%4 267791083520
%$ 267791083520

%0 Generic
%D 2009
%T Explaining Obesity:  An Inquiry into the Lives of the Obese
%A Murray,Jeff
%A Bui,Myla
%A Stokes,Amy
%K Marketing
%B Association for Consumer Research
%C Duluth, MN
%8 2009
%G eng
%2 c
%4 37980200961
%$ 37980200961

%0 Journal Article
%J Journal of Product Innovation Management
%D 2009
%T Exploring New Product Development Project Review Practices
%A Schmidt,J. B.
%A Sarangee,K.
%A Montoya,Mitzi
%K Marketing
%B Journal of Product Innovation Management
%V 26
%P 520-635
%8 2009
%G eng
%N 5
%2 a
%4 112659869696
%$ 112659869696

%0 Generic
%D 2009
%T Making Your Passion Your Occupation: How to Get Employed Doing What You Love
%A Malkewitz,Keven
%K Marketing
%B Baker Scholars Distinguished Speaker Series
%8 2009
%G eng
%2 c
%4 267791081472
%$ 267791081472

%0 Conference Paper
%B Association for Consumer Research
%D 2009
%T Negotiating Agency in the Elderly Consumption Ensemble
%A Barnhart,Michelle
%A Penaloza,Lisa
%K Marketing
%B Association for Consumer Research
%V 36
%8 2009
%G eng
%2 b
%4 17016649729
%$ 17016649729

%0 Generic
%D 2009
%T New Product Development in the Athletic Footwear and Apparel Industry
%A Malkewitz,Keven
%K Marketing
%B Hope College Department of Business and Economics
%8 2009
%G eng
%2 c
%4 267791085568
%$ 267791085568

%0 Generic
%D 2009
%T New Product Development in the Athletic Footwear and Apparel Industry
%A Malkewitz,Keven
%K Marketing
%B University of Michigan School of Sport Management
%8 2009
%G eng
%2 c
%4 267791079424
%$ 267791079424

%0 Generic
%D 2009
%T Overview of Wine Research
%A Malkewitz,Keven
%K Marketing
%B OSU Food Science and Technology
%8 2009
%G eng
%2 c
%4 267791106048
%$ 267791106048

%0 Generic
%D 2009
%T Psychology of Sales
%A Knuff,David
%K Marketing
%K OSU-Cascades
%B Best Practices Seminar
%C Bend, 91����
%8 2009
%G eng
%2 c
%4 14244505601
%$ 14244505601

%0 Generic
%D 2009
%T The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market
%A Puzakova,Marina
%A Kwak,Hyokjin
%A Andras,Trina Larsen
%A Zinkhan,George M.
%K Marketing
%K MBA
%B Academy of Marketing Science Annual Conference
%C Baltimore, MD
%8 2009
%G eng
%2 c
%4 70481963008
%$ 70481963008

%0 Conference Paper
%D 2009
%T Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy
%A Malkewitz,Keven
%K Marketing
%8 2009
%G eng
%2 b
%4 257903151104
%$ 257903151104

%0 Generic
%D 2009
%T Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy
%A Malkewitz,Keven
%K Marketing
%B AMA Winter Educators Conference
%8 2009
%G eng
%2 c
%4 267791054848
%$ 267791054848

%0 Generic
%D 2009
%T Untitled
%A King,Jesse
%K Marketing
%K OSU-Cascades
%B Academy of Marketing Science
%C Portland, OR
%8 2009
%G eng
%2 c
%4 51549718528
%$ 51549718528

%0 Generic
%D 2009
%T Why Consumers Buy Green
%A Knuff,David
%A Shinderman,Matt
%K Marketing
%K OSU-Cascades
%B It's in the Bag
%C OSU-Cascades
%8 2009
%G eng
%2 c
%4 21162592257
%$ 21162592257

%0 Generic
%D 2008
%T Consumers' (Dis)Use of the Nutrition Facts Panel
%A Stokes,Amy
%A Jensen,Thomas D
%K Marketing
%B Marketing and Public Policy Conference Proceedings
%C Philadelphia, PA
%8 2008
%G eng
%2 c
%4 37980262401
%$ 37980262401

%0 Generic
%D 2008
%T Creating Brand Impressions through Package Design
%A Malkewitz,Keven
%K Marketing
%B University of 91���� – 91���� Platypus Seminar
%8 2008
%G eng
%2 c
%4 267791093760
%$ 267791093760

%0 Generic
%D 2008
%T Creating Brand Impressions through Package Design
%A Malkewitz,Keven
%K Marketing
%B OSU Alumni Association Annual Meeting
%8 2008
%G eng
%2 c
%4 267791108096
%$ 267791108096

%0 Generic
%D 2008
%T Creating Brand Impressions with Packaging Design
%A Malkewitz,Keven
%K Marketing
%B 91���� Consumer Behavior Interest Group
%8 2008
%G eng
%2 c
%4 267791089664
%$ 267791089664

%0 Conference Paper
%D 2008
%T Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%8 2008
%G eng
%2 b
%4 257903153152
%$ 257903153152

%0 Generic
%D 2008
%T Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
%A Parkman,Ian
%A Malkewitz,Keven
%K Marketing
%B AMA Winter Educators Conference
%8 2008
%G eng
%2 c
%4 267791056896
%$ 267791056896

%0 Generic
%D 2008
%T Directing Consumer Price Expectation through Package Design
%A Orth,Ulrich
%A Malkewitz,Keven
%K Marketing
%B 4th Annual Wine Business Research Conference
%8 2008
%G eng
%2 c
%4 267791058944
%$ 267791058944

%0 Conference Paper
%D 2008
%T Directing Consumer Price Expectation through Package Design
%A Orth,Ulich H.
%A Malkewitz,Keven
%K Marketing
%8 2008
%G eng
%2 b
%4 257903155200
%$ 257903155200

%0 Generic
%D 2008
%T Ehtics in Advertising: The Unilever case study
%A Elton,Mark
%K Marketing
%K MBA
%B Friday Forum
%C Corvallis,  91����
%8 2008
%G eng
%2 c
%4 14069803009
%$ 14069803009

%0 Generic
%D 2008
%T Ethics in Advertising: The Unilever case study
%A Elton,Mark
%K Marketing
%K MBA
%B Special Topics:  Ethics in Advertising
%C Corvallis, 91����
%8 2008
%G eng
%2 c
%4 14069821441
%$ 14069821441

%0 Journal Article
%D 2008
%T Holistic Package Design and Consumer Brand Impressions
%A Orth,Ulrich
%A Malkewitz,Keven
%K Marketing
%8 2008
%G eng
%2 a
%4 257902768128
%$ 257902768128

%0 Journal Article
%J Journal of Marketing
%D 2008
%T Holistic package design and consumer brand impressions
%A Malkewitz,Keven
%A Orth,Ulrich
%K Marketing
%K MBA
%B Journal of Marketing
%8 2008
%G eng
%2 a
%4 216837691392
%$ 216837691392

%0 Journal Article
%J Journal of Marketing
%D 2008
%T Holistic package design and consumer brand impressions
%A Malkewitz,Keven
%A Orth,Ulrich
%K Marketing
%B Journal of Marketing
%8 2008
%G eng
%2 a
%4 216837691392
%$ 216837691392

%0 Generic
%D 2008
%T The Impact of Eco-Labeling on Consumer Perceptions
%A Stokes,Amy
%A Turri,Anna
%K Marketing
%B Marketing and Public Policy 2008 Pre-conference Workshop
%8 2008
%G eng
%2 c
%4 37980325889
%$ 37980325889

%0 Generic
%D 2008
%T The Marketing Canon
%A Malkewitz,Keven
%K Marketing
%B Christian Albrechts Universität zu Kiel
%8 2008
%G eng
%2 c
%4 267791087616
%$ 267791087616

%0 Journal Article
%J Journal of Sport Management
%D 2008
%T Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"
%A Chen,Johnny
%A Madrigal,Robert
%K Marketing
%B Journal of Sport Management
%8 2008
%G eng
%N 6
%2 a
%4 167852883968
%$ 167852883968

%0 Generic
%D 2008
%T Negotiating Agency in the Elderly Consumption Ensemble
%A Barnhart,Michelle
%A Penaloza,Lisa
%K Marketing
%B North American Association for Consumer Research
%C San Francisco, CA
%8 2008
%G eng
%2 c
%4 17016672257
%$ 17016672257

%0 Generic
%D 2008
%T Product Design Research
%A Malkewitz,Keven
%K Marketing
%B University of New Mexico Anderson School of Management
%8 2008
%G eng
%2 c
%4 267791091712
%$ 267791091712

%0 Journal Article
%J Journal of Contemporary Athletics
%D 2008
%T Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?
%A Veltri,Frank
%A Miller,J
%A Gillentine,J
%K Marketing
%B Journal of Contemporary Athletics
%V 3
%P 45-56
%8 2008
%G eng
%2 a
%4 168670658560
%$ 168670658560

%0 Generic
%D 2008
%T Untitled
%A King,Jesse
%K Marketing
%K OSU-Cascades
%B American Marketing Association
%C San Diego, CA
%8 2008
%G eng
%2 c
%4 51549714432
%$ 51549714432

%0 Generic
%D 2008
%T Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble
%A Barnhart,Michelle
%A Penaloza,Dr. Lisa
%K Marketing
%B Consumer Culture Theory Conference
%8 2008
%G eng
%2 c
%4 13207296001
%$ 13207296001

%0 Generic
%D 2007
%T Alumni Giving:  Cultivating Connections that Build Commitment
%A Koenig,Hal
%A McAlexander,Jim
%K Marketing
%B Symposium for the Marketing of Higher Education
%C San Diego, CA
%8 2007
%G eng
%2 c
%4 14290022401
%$ 14290022401

%0 Conference Paper
%D 2007
%T Communicating with Product Design
%A Malkewitz,Keven
%K Marketing
%8 2007
%G eng
%2 b
%4 257903157248
%$ 257903157248

%0 Generic
%D 2007
%T Communicating with Product Design
%A Malkewitz,Keven
%K Marketing
%B Academy of Marketing Science Annual Conference
%8 2007
%G eng
%2 c
%4 267791060992
%$ 267791060992

%0 Journal Article
%J European Journal of Marketing
%D 2007
%T Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe
%A Orth,Ulrich
%A Koenig,Hal
%A Firbasova,Zuzana
%K Marketing
%X This study examines consumer response to positively versus negatively framed advertisements in four Central European countries. Different emotional, cognitive and attitudinal reactions to advertisements for food products were found with respondents in Croatia, the Czech Republic, Hungary and Poland. Testing a comprehensive structural equation model separately for each country revealed differences as well as similarities in how positively and negatively framed advertisements elicited the emotional dimensions downbeat, pleased and attentive, and affected consumer cognitions and attitudes. Across countries, the intertwined roles of emotions and cognitions in affecting consumer attitudinal response were generally confirmed, suggesting cross-cultural robustness of the underlying framework.
%B European Journal of Marketing
%V 41
%8 2007
%G eng
%N 3/4
%2 a
%4 647577600
%$ 647577600

%0 Generic
%D 2007
%T Examining the Question-Behavior Effect Using the Implicit Association Test
%A Knuff,David
%A Sprott,David E
%A Spangenberg,Eric R
%A Perkins,Andrew
%A Smith,Ronn J
%K Marketing
%K OSU-Cascades
%B ACR
%8 2007
%G eng
%2 c
%4 14244616193
%$ 14244616193

%0 Conference Paper
%D 2007
%T How Design Influences Attitudes and Beliefs about Products
%A Malkewitz,Keven
%K Marketing
%8 2007
%G eng
%2 b
%4 257903159296
%$ 257903159296

%0 Generic
%D 2007
%T How Design Influences Attitudes and Beliefs about Products
%A Malkewitz,Keven
%K Marketing
%B Academy of Marketing Science Annual Conference
%8 2007
%G eng
%2 c
%4 267791063040
%$ 267791063040

%0 Generic
%D 2007
%T Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research
%A Barnhart,Michelle
%A Penaloza,Dr. Lisa
%K Marketing
%B Conference on Transformative Consumer Research
%C Hanover, NH
%8 2007
%G eng
%2 c
%4 13596393473
%$ 13596393473

%0 Generic
%D 2007
%T Marketing Commodities: Building and Maintaining Brand Strength
%A Elton,Mark
%K Marketing
%K MBA
%B Pacific North West Vegetable Association Annual Conference and Trade Show
%C Kennewick, Washington
%8 2007
%G eng
%2 c
%4 8551612417
%$ 8551612417

%0 Generic
%D 2007
%T Marketing Major Overview
%A Malkewitz,Keven
%K Marketing
%B Marketing major to prospective OSU students, parents, and transfer students
%8 2007
%G eng
%2 c
%4 267791110144
%$ 267791110144

%0 Generic
%D 2007
%T Reading between the Lines: Implementing Visual Fluency in Writing
%A Malkewitz,Keven
%K Marketing
%B 91���� Writing Intensive Course Seminar Series
%8 2007
%G eng
%2 c
%4 267791097856
%$ 267791097856

%0 Conference Paper
%B Proceedings of the American Marketing Association Winter Conference 2007
%D 2007
%T Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
%A Barnhart,Michelle
%A Ratchford,Mark
%K Marketing
%B Proceedings of the American Marketing Association Winter Conference 2007
%8 2007
%G eng
%2 b
%4 22435096577
%$ 22435096577

%0 Generic
%D 2007
%T Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
%A Barnhart,Michelle
%A Ratchford,Mark
%K Marketing
%B Winter Educators' Conference
%C San Diego, CA
%8 2007
%G eng
%2 c
%4 13596434433
%$ 13596434433

%0 Journal Article
%J Journal of the Academy of Marketing Science
%D 2007
%T Transcendent Consumption Experience and Brand Community
%A Schouten,John
%A McAlexander,Jim
%A Koenig,Hal
%K Marketing
%B Journal of the Academy of Marketing Science
%V 35
%P 357-368
%8 2007
%G eng
%N 3/Fall
%2 a
%4 647565312
%$ 647565312

%0 Generic
%D 2007
%T Understanding the Self-Prophecy Phenomenon
%A Knuff,David
%K Marketing
%K OSU-Cascades
%B European Association for Consumer Research
%C Milan
%8 2007
%G eng
%2 c
%4 2722482177
%$ 2722482177

%0 Generic
%D 2007
%T Untitled
%A Knuff,David
%K Marketing
%K OSU-Cascades
%C Brig, Switzerland
%8 2007
%G eng
%2 c
%4 27370997760
%$ 27370997760

%0 Journal Article
%J Decision Sciences
%D 2007
%T Usability of Online Services: The Role of Technology Readiness and Context
%A Massey,A. P.
%A Khatri,V.
%A Montoya,Mitzi
%K Marketing
%B Decision Sciences
%V 38
%P 277-308
%8 2007
%G eng
%N 2
%2 a
%4 112660494336
%$ 112660494336

%0 Generic
%D 2007
%T Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency
%A Malkewitz,Keven
%K Marketing
%B University of 91���� - 91���� Platypus Seminar
%8 2007
%G eng
%2 c
%4 267791095808
%$ 267791095808

%0 Journal Article
%J Journal of Marketing Research
%D 2006
%T Aligning Innovation with Market Characteristics
%A Voss,G. B.
%A Montoya,Mitzi
%A Voss,Z.
%K Marketing
%B Journal of Marketing Research
%V 43
%P 296-302
%8 2006
%G eng
%N 2
%2 a
%4 112660715520
%$ 112660715520

%0 Generic
%D 2006
%T Anecdotal Hearsay
%A Knuff,David
%K Marketing
%K OSU-Cascades
%B American Marketing Association
%C Tampa
%8 2006
%G eng
%2 c
%4 2722451457
%$ 2722451457

%0 Journal Article
%J International Journal of Educational Advancement
%D 2006
%T Building the Relationships of Brand Community in Higher Education:  A Strategic Framework for University Advancement
%A McAlexander,Jim
%A Koenig,Hal
%A Schouten ,John  W.
%K Marketing
%X Loyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly, this research demonstrates the powerful contribution that understanding and managing brand community can make to those interested in the advancement of higher education. We find that integration within a university brand community explains important loyalty-related behaviors such as future donations to the university and the purchase and display of university logo merchandise.
%B International Journal of Educational Advancement
%V 6
%P 107-118
%8 2006
%G eng
%N 2
%2 a
%4 647567360
%$ 647567360

%0 Journal Article
%J Consumption, Markets and Culture
%D 2006
%T Claiming the Throttle:  Multiple Feminities in a Hyper-Masculine Subculture
%A Martin,Diane
%A Schouten,John
%A McAlexander,Jim
%K Marketing
%X This feminist re-examination of an ethnography of Harley-Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper-masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co]opting hyper-masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project.
%B Consumption, Markets and Culture
%V 9
%P 171 - 205
%8 2006
%G eng
%N 3
%2 a
%4 648515584
%$ 648515584

%0 Generic
%D 2006
%T Co-Branding with Sports Entities: How Difficult Can it Be?
%A Malkewitz,Keven
%K Marketing
%B AMA Winter Educators’ Conference
%8 2006
%G eng
%2 c
%4 267791065088
%$ 267791065088

%0 Conference Paper
%D 2006
%T Co-Branding with Sports Entities: How Difficult Can it Be?
%A Malkewitz,Keven
%K Marketing
%8 2006
%G eng
%2 b
%4 257903161344
%$ 257903161344

%0 Journal Article
%J International Journal of Research in Marketing
%D 2006
%T Gauging the Effects of Dependences on Control in Industrial Distribution Channels: Response Surface Approach
%A Kim,Steve
%A Hsieh,Ping-Hung
%K Marketing
%K Supply Chain
%B International Journal of Research in Marketing
%V 23
%P 12 - 29
%8 2006
%G eng
%2 a
%4 646807552
%$ 646807552

%0 Generic
%D 2006
%T The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
%A Aiken,Damon
%A Malkewitz,Keven
%K Marketing
%B AMA Winter Educators’ Conference
%8 2006
%G eng
%2 c
%4 267791067136
%$ 267791067136

%0 Conference Paper
%D 2006
%T The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
%A Aiken,Damon
%A Malkewitz,Keven
%K Marketing
%8 2006
%G eng
%2 b
%4 257903163392
%$ 257903163392

%0 Journal Article
%J Sport Marketing Quarterly
%D 2006
%T Relationship Marketing in Sports: A Functional Approach
%A Bee,Colleen
%A Kahle,Lynn
%K Marketing
%X This paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context.  This paper presents a framework for understanding how and why consumers engage in relationship marketing.  Based on Kelman's functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and maintenance: (a) compliance is superficial, temporary, and often the result of external influence; (b) identification is related to self-esteem and image enhancement of sport consumers; and (c) internalization is the result of values similarity.  Internalization is more likely to result in a long-term relationship.
%B Sport Marketing Quarterly
%V 15
%P 102-110
%8 2006
%G eng
%N 2
%2 a
%4 6262571009
%$ 6262571009

%0 Journal Article
%J Medical Science Monitor
%D 2006
%T Self-prediction and patient health: Influencing health-related behaviors through self-prophecy
%A Sprott,David  E.
%A Spangenberg,Eric  R.
%A Knuff,David
%A Devezer,Berna
%K Marketing
%K OSU-Cascades
%X People asked to make a self-prediction about a socially normative behavior are significantly more likely (than a comparable control group) to perform the behavior in a manner consistent with social norms. Making a behavioral self-prediction has been demonstrated to increase attendance to a health club, consumption of healthy snacks, and commitment to a health and fitness assessment. Empirical evidence indicates that thisself-prophecy effect is due to dissonance-based motivation generated by the prediction request. In this article, we present self-prediction as a practical and effective tool that health care professionals can use to favorably influence a variety of health-related, patient behaviors. Previous studies on health behaviors are aggregated using meta-analytical techniques to determine the magnitude of self-prediction effects on health-related behaviors. To account for potential errors of exclusion in our analysis, a file drawer analysis is also conducted. Our analysis suggests that self-prophecy manifests as a small- to medium- effect size when used in the context of modifying health-related behaviors. Providing support for the robustness of this effect, our file drawer analysis indicated that 270 further studies with null results would be needed to negate our conclusions regarding the effect. Based on previous research and findings of the current meta-analysis, we are confident that health care professionals can effectively employ self-prediction as a method for promoting healthier behaviors and lifestyles among their patients. Implications for medical practice and allied health fields, as well as areas of future research, are identified.
%B Medical Science Monitor
%V 12
%P RA85-91
%8 2006
%G eng
%N 5
%2 a
%4 650346496
%$ 650346496

%0 Generic
%D 2006
%T Sports Products: On and Off the Field
%A Malkewitz,Keven
%K Marketing
%B University of San Diego College of Business
%8 2006
%G eng
%2 c
%4 267791099904
%$ 267791099904

%0 Generic
%D 2006
%T Understanding Self-Prophecy
%A Knuff,David
%A Perkins,Andrew
%K Marketing
%K OSU-Cascades
%B Association for Consumer Research
%C Orlando
%8 2006
%G eng
%2 c
%4 2722357249
%$ 2722357249

%0 Journal Article
%J MIS Quarterly
%D 2006
%T Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use
%A Massey,A. P.
%A Montoya,Mitzi
%K Marketing
%B MIS Quarterly
%V 30
%P 99-114
%8 2006
%G eng
%N 1
%2 a
%4 112662806528
%$ 112662806528

%0 Generic
%D 2005
%T Brand Community in Higher Education:  A Framework for Understanding and Building Loyalty
%A Koenig,Hal
%A McAlexander,Jim
%A Schouten,John W
%K Marketing
%B Symposium for the Marketing of Higher Education
%C Chicago, IL
%8 2005
%G eng
%2 c
%4 2721636353
%$ 2721636353

%0 Journal Article
%J Marketing Letters
%D 2005
%T Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?
%A Schmidt,J. B.
%A Calantone,R.
%A Griffin,B.
%A Montoya,Mitzi
%K Marketing
%B Marketing Letters
%V 16
%P 129-141
%8 2005
%G eng
%N 2
%2 a
%4 112663205888
%$ 112663205888

%0 Generic
%D 2005
%T HOG Tales, Jeep Trails, and Setting Sail
%A McAlexander,Jim
%K Marketing
%B Faculty seminar
%C Australia
%8 2005
%G eng
%2 c
%4 648605696
%$ 648605696

%0 Generic
%D 2005
%T HOG tales, Jeep Trails, and Setting Sail
%A McAlexander,Jim
%K Marketing
%B Faculty seminar
%C Sydney Australia
%8 2005
%G eng
%2 c
%4 22619721729
%$ 22619721729

%0 Journal Article
%J Performance Improvement Quarterly
%D 2005
%T Human Performance Technology and Knowledge Management: A Case Study
%A Massey,A. P.
%A Montoya,Mitzi
%A O'Driscoll,T.
%K Marketing
%B Performance Improvement Quarterly
%V 18
%P 37-55
%8 2005
%G eng
%N 2
%2 a
%4 112663590912
%$ 112663590912

%0 Book Section
%D 2005
%T Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category
%A Madrigal,Robert
%A Bee,Colleen
%A LaBarge,Monica
%K Marketing
%C New York, NY
%P 179-190
%8 2005
%G eng
%2 d
%4 6262573057
%$ 6262573057

%0 Journal Article
%J Journal of Marketing for Higher Education
%D 2004
%T Building a University Brand Community: The Long-Term Impact of Shared Experiences
%A McAlexander,Jim
%A Koenig,Hal
%A Schouten ,John  W.
%K Marketing
%X Relationship marketing has made its way into the practices of university administrations. With it have also arrived many problems associated with the aggressive use of CRM technologies. One particularly effective and healthy approach to relationship marketing in higher education is to treat the university, with all of its stakeholders, as a brand community, and to pursue policies and programs to strengthen the relationships that define the community. With this paper, we examine an important class of relationship often neglected in the CRM literature, i.e., the relationships among the customers who support the brand and who ultimately give it its meaning and vitality. Specifically, we explore how the nature of relationships among students affects their long-term loyalty to a university. The results of a telephone survey of university alumni demonstrate the importance of certain types of university experiences on student relationships and, thereafter, on loyalty to their alma mater and their intentions to support the university in the future.
%B Journal of Marketing for Higher Education
%V 14
%P 61 - 79
%8 2004
%G eng
%N 2
%2 a
%4 648523776
%$ 648523776

%0 Generic
%D 2004
%T Demand Generation in the IT Channel
%A Kim,Steve
%K Marketing
%B Global Technology Distribution Council CEO Summit
%C San Francisco, CA
%8 2004
%G eng
%2 c
%4 2471061505
%$ 2471061505

%0 Book Section
%D 2004
%T Marketing through Sports Entertainment: A Functional Approach
%A Jones,Scott A.
%A Bee,Colleen
%A Burton,Rick
%A Kahle,Lynn
%K Marketing
%C Mahwah, NJ
%P 309-322
%8 2004
%G eng
%2 d
%4 6262579201
%$ 6262579201

%0 Generic
%D 2004
%T A New Direction for Branding
%A Koenig,Hal
%K Marketing
%B Corvallis Chamber of Commerce, Business Connection
%C Corvallis, OR
%8 2004
%G eng
%2 c
%4 647632896
%$ 647632896

%0 Generic
%D 2004
%T A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study
%A Koenig,Hal
%A Duncan,Lisa M.
%A Becker,Boris  W.
%K Marketing
%B American Academy of Advertising Conference
%C Baton Rouge, LA
%8 2004
%G eng
%2 c
%4 647624704
%$ 647624704

%0 Journal Article
%D 2004
%T The Program Context of War News: Exploring Influences on Television Advertising Effectiveness
%A Aiken,Damon
%A Malkewitz,Keven
%A Bowe,Darcy
%K Marketing
%8 2004
%G eng
%2 a
%4 257902770176
%$ 257902770176

%0 Generic
%D 2004
%T The Role of WOM Communication in Product Choice
%A Knuff,David
%A Giese,Joan L
%A Spangenberg,Eric R
%K Marketing
%K OSU-Cascades
%B Association for Consumer Research
%C Portland, OR
%8 2004
%G eng
%2 c
%4 9047984129
%$ 9047984129

%0 Generic
%D 2004
%T Why Consumers (Do Not) Buy 91���� Wine
%A Orth,Ulrich
%K Marketing
%B OSU Grapevine Research Days
%C Corvallis, OR
%8 2004
%G eng
%2 c
%4 2459871233
%$ 2459871233

%0 Journal Article
%J Journal of Management Information Systems
%D 2003
%T Because Time Matters: Temporal Coordination in Global Virtual Project Teams
%A Massey,A. P.
%A Montoya,Mitzi
%A Hung,Y.
%K Marketing
%B Journal of Management Information Systems
%V 19
%P 129-156
%8 2003
%G eng
%N 4
%2 a
%4 112664254464
%$ 112664254464

%0 Generic
%D 2003
%T Building the Relationships of Brand Community in a Service Setting
%A Koenig,Hal
%A McAlexander,Jim
%K Marketing
%B American Marketing Association Winter Educators' Conference
%C Chicago, IL
%8 2003
%G eng
%2 c
%4 647628800
%$ 647628800

%0 Journal Article
%J Journal of the Academy of Marketing Science
%D 2003
%T Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider
%A Montoya,Mitzi
%A Voss,G.
%A Grewal,D.
%K Marketing
%B Journal of the Academy of Marketing Science
%V 31
%P 448-458
%8 2003
%G eng
%N 4
%2 a
%4 112663859200
%$ 112663859200

%0 Journal Article
%D 2003
%T The Impact of Dedicated NPD Resources on Firm Financial Performance
%A Henard,David H.
%A McFadyen,M. Ann
%A Malkewitz,Keven
%K Marketing
%8 2003
%G eng
%2 a
%4 257902772224
%$ 257902772224

%0 Generic
%D 2003
%T Information Requirements of Marketing Academics and Practitioners
%A Malkewitz,Keven
%K Marketing
%B Graduate Information Management and Library Science Students
%8 2003
%G eng
%2 c
%4 267791112192
%$ 267791112192

%0 Journal Article
%J Journal of Marketing Research
%D 2003
%T Interdependence and its Consequence in Distributor-Supplier Relationships: A Distributor Perspective Through Response Surface Approach
%A Kim,Steve
%A Hsieh,Ping-Hung
%K Marketing
%K Supply Chain
%X Interdependence and its consequences in marketing channels have received substantial research attention, but two issues remain unresolved. First, the validity of the extant methods to measure interdependence has not been verified, and those methods have not been contrasted. Second, the impact of interdependence on an outcome variable is difficult to analyze and its potential to provide managerial insight hampered. To address those gaps, the authors first review prior approaches. The review of prior approaches raises key methodological and theoretical issues in measuring interdependence and analyzing its impacts, including the additivity of distributor and supplier dependences for measurement of interdependence and the nonlinear functional forms of dependences for the impact of interdependence.The authors use the response surface approach (RSA) and derive three managerial insights that can be garnered from its use: interdependence for the highest (lowest) level of an outcome, directions for change in interdependence, and change in outcome when receding from the ideal combination. They apply RSA to the relationship between interdependence and three outcome variablesdistributor commitment, bilateral communication, and supplier controlin industrial distributor”supplier relationships and contrast it with previous methods.  The empirical study results suggest that (a) distributors perceive differential effects of supplier dependence and distributor dependence on outcome variables and (b) highest magnitude and lowest asymmetry of interdependence do not lead to the highest distributor commitment or supplier control. From a distributor's standpoint, highest commitment and supplier control occur when distributor dependence is high and supplier dependence is modest. The following implications emerge: Distributor dependence and supplier dependence must be decoupled and treated separately. Distributor dependence can be encouraged and nurtured, while supplier dependence needs to be kept moderate. A supplier's too little or too great dependence on a distributor will deteriorate channel outcomes, at least from a distributor's point of view.
%B Journal of Marketing Research
%V XL
%P 101 - 112
%8 2003
%G eng
%N 1
%2 a
%4 646811648
%$ 646811648

%0 Generic
%D 2003
%T Listening to the Customer
%A McAlexander,Jim
%K Marketing
%B Innovation in the Forest Products Industry: New Processes, Business Systems, and Products
%C Corvallis, OR
%8 2003
%G eng
%2 c
%4 648601600
%$ 648601600

%0 Journal Article
%J Journal of Marketing Theory and Practice
%D 2003
%T Loyalty: The Influences of Satisfaction and Brand Community
%A McAlexander,Jim
%A Kim,Steve
%A Roberts,Scott
%K Marketing
%X This paper empirically explores the relative impacts of satisfaction, brand community integration, and consumer experience on customer loyalty as expressed by future purchase intentions and behavior. Data drawn from qualitative research and a survey of 1000 patrons of a Native American casino who indicate a willingness to engage in formal marketing relationships indicate that satisfaction yields to brand community integration as a key driver of loyalty. We discuss important implications of the findings for marketing theory and practice.
%B Journal of Marketing Theory and Practice
%V 11
%P 1-11
%8 2003
%G eng
%N 4
%2 a
%4 648519680
%$ 648519680

%0 Generic
%D 2003
%T Measuring Buyer Response to 91���� Wine Branding Messages
%A Orth,Ulrich
%K Marketing
%B Presentation to 91���� Wine Advisory Board, Promotions Committee
%C Salem, 91����
%8 2003
%G eng
%2 c
%4 2459944961
%$ 2459944961

%0 Book Section
%D 2003
%T Persuasion by Design: The State of Expertise on Visual Influence Tactics
%A Malkewitz,Keven
%A Wright,Peter
%A Friestad,Marian
%K Marketing
%8 2003
%G eng
%2 d
%4 257902835712
%$ 257902835712

%0 Journal Article
%J Research Technology Management: international journal of research management
%D 2003
%T Purchasing Joins the NPD Team
%A Di Benedetto,D.
%A Anthony,C.
%A Calantone,R. J.
%A VanAllen,E.
%A Montoya,Mitzi
%K Marketing
%B Research Technology Management: international journal of research management
%V 46
%P 45-51
%8 2003
%G eng
%N 4
%2 a
%4 112668149760
%$ 112668149760

%0 Generic
%D 2003
%T The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships
%A Kim,Steve
%A Stump,Rodney L.
%A Joshi,Ashwin W.
%K Marketing
%B Winter AMA Marketing Educators’ Conference
%C Orlando, Florida
%8 2003
%G eng
%2 c
%4 2450073601
%$ 2450073601

%0 Generic
%D 2003
%T Wines and Lifestyles
%A Orth,Ulrich
%K Marketing
%B Presentation to 91���� Wine Advisory Board
%C Salem, OR
%8 2003
%G eng
%2 c
%4 2459963393
%$ 2459963393

%0 Report
%D 2002
%T Administration of Physical Education and Sport Programs
%A Veltri,Frank
%K Marketing
%8 2002
%G eng
%2 d
%4 187051239424
%$ 187051239424

%0 Generic
%D 2002
%T Advantageously Positioning 91���� Wine
%A Orth,Ulrich
%K Marketing
%B Presentation to 91���� Wine Advisory Board, Research Committee
%C Corvallis, OR
%8 2002
%G eng
%2 c
%4 2460063745
%$ 2460063745

%0 Journal Article
%J Journal of Marketing
%D 2002
%T Building Brand Community
%A McAlexander,Jim
%A Schouten ,John
%A Koenig,Hal
%K Marketing
%X Drawing from ethnographic and quantitative work with owners of Jeep and Harley-Davidson vehicles, the authors examine the phenomenon of brand community as a potential basis for sustainable competitive advantage. The authors develop an expanded conceptualization of brand community and test its usefulness in both theory and practice. A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is centrally situated. Crucial components of the brand community are customers' relationships with the brand, with the firm, with the product in use, and with fellow customers. The relationships that form a brand community develop in contexts that are dynamic and subject to marketing influence. Variables such as geographic concentration, richness of social context, duration of contact, and memberships in multiple or overlapping communities all mediate the experience of community. In this article, the authors examine the influence of brandfeststhat is, programs strategically designed to enhance customer experience with the brandon the many component relationships of a brand community. The results demonstrate that marketers can strengthen brand communities by facilitating shared customer experiences. Finally, this work yields a new and richer conceptualization of customer loyalty as integration in a brand community. According to the analysis, a customer's loyalty to a brand consists of the cumulative and holistic effect of all the relationships the customer experiences as a member of a brand community.
%B Journal of Marketing
%V 66
%P 38-54
%8 2002
%G eng
%N 1
%2 a
%4 647575552
%$ 647575552

%0 Generic
%D 2002
%T Challenges Relative to Food Safety in School Foodservice
%A Koenig,Hal
%A Giampaoli,Joan
%A Sneed,Jeannie
%A Cluskey,Mary
%K Marketing
%B California Dietetic Association Conference
%C Riverside, CA.
%8 2002
%G eng
%2 c
%4 647636992
%$ 647636992

%0 Generic
%D 2002
%T Craft Brews: Consumer Preferences and Psychographics
%A Orth,Ulrich
%K Marketing
%B Presentation to Widmer Borthers Brewing Co.
%C Portland, OR
%8 2002
%G eng
%2 c
%4 2460000257
%$ 2460000257

%0 Journal Article
%J Journal of Private Equity
%D 2002
%T Creating Brand Equity Through Strategic Investments
%A Mishra,Chandra  S.
%A Koenig,Hal
%A Gobeli,Dave
%K Marketing
%K Strategy & Entrepreneurship
%X Brand equity is central to an understanding of the worth of any business, yet it exists in the minds of consumers as a mixture of awareness and image. To measure and understand how this equity is developed, mananged, and enhanced is central to all theories of value creation. This article looks at the concepts of brand identity, brand meaning, brand response, and brand relationship with an eye toward how the measure of brand equity correlates with and is influenced by technology equity, communication equity, and foreign strategic investments. Seventy-seven multinational firms are tracked through the years 1986-1988 and results are reported on based on R&D expenses, advertising costs, and investments in foreign subsidiaries.
%B Journal of Private Equity
%V 5
%P 45-52
%8 2002
%G eng
%N 2
%2 a
%4 646094848
%$ 646094848

%0 Journal Article
%J Communications of the ACM
%D 2002
%T Cultural Differences in the Online Behavior of Consumers
%A Chau,P. Y.K.
%A Cole,M.
%A Massey,A. P.
%A Montoya,Mitzi
%A O'Keefe,Robert M.
%K Marketing
%B Communications of the ACM
%V 45
%P 138-143
%8 2002
%G eng
%N 10
%2 a
%4 112664580096
%$ 112664580096

%0 Generic
%D 2002
%T Designing a meaningful symbol for 91���� Wine
%A Orth,Ulrich
%K Marketing
%B Presentation to the 91���� Wine Advisory Board, Promotions Committee
%C Portland, OR
%8 2002
%G eng
%2 c
%4 2460055553
%$ 2460055553

%0 Journal Article
%J European Journal of Information Systems
%D 2002
%T Do I Really Have To? User Acceptance of Mandated Technology
%A Brown,S. A.
%A Massey,A. P.
%A Montoya,Mitzi
%A Burkman,J. R.
%K Marketing
%B European Journal of Information Systems
%V 11
%P 283-295
%8 2002
%G eng
%N 4
%2 a
%4 112664848384
%$ 112664848384

%0 Journal Article
%J European Planning Studies
%D 2002
%T The Effect of Social Networks on Resource Access and Business Start-Ups
%A Jenssen,Jan  Inge
%A Koenig,Hal
%K Marketing
%B European Planning Studies
%V 10
%P 1039-1046
%8 2002
%G eng
%N 8
%2 a
%4 647571456
%$ 647571456

%0 Generic
%D 2002
%T The Future of Branding
%A Koenig,Hal
%K Marketing
%B Seed Research of 91����, Summer Turf Conference
%C Corvallis, OR
%8 2002
%G eng
%2 c
%4 647634944
%$ 647634944

%0 Generic
%D 2002
%T The Great Debate: Design Research vs. Marketing Research
%A McAlexander,Jim
%A Schouten,John
%K Marketing
%B Conference of the Western District of Industrial Designers Society of America.
%C Industrial Designers Society of America
%8 2002
%G eng
%2 c
%4 648613888
%$ 648613888

%0 Conference Paper
%D 2002
%T The Impact of Dedicated NPD Resources on Firm Financial Performance
%A Henard,David H.
%A McFadyen,M. Ann
%A Malkewitz,Keven
%K Marketing
%8 2002
%G eng
%2 b
%4 257903165440
%$ 257903165440

%0 Generic
%D 2002
%T The Impact of Dedicated NPD Resources on Firm Financial Performance
%A Henard,David
%A McFadyen,M. Ann
%A Malkewitz,Keven
%K Marketing
%B Marketing Science Institute (MSI) Winter Conference
%8 2002
%G eng
%2 c
%4 267791069184
%$ 267791069184

%0 Generic
%D 2002
%T Intercustomer Relationships and Service Experiences: An Empirical Exploration
%A Koenig,Hal
%A McAlexander,Jim
%K Marketing
%B American Marketing Association Winter Educator's Conference
%C Chicago, IL
%8 2002
%G eng
%2 c
%4 647626752
%$ 647626752

%0 Journal Article
%J MIS Quarterly
%D 2002
%T Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks
%A Massey,A. P.
%A Montoya,Mitzi
%A O'Driscoll,T. M.
%K Marketing
%B MIS Quarterly
%V 26
%P 269-290
%8 2002
%G eng
%N 3
%2 a
%4 112669603840
%$ 112669603840

%0 Generic
%D 2002
%T The Marketing Canon
%A Malkewitz,Keven
%K Marketing
%B Appalachian State University Graduate School of Business
%8 2002
%G eng
%2 c
%4 267791101952
%$ 267791101952

%0 Generic
%D 2002
%T 91���� Agriculture’s Image
%A Orth,Ulrich
%K Marketing
%B Presentation to the Agribusiness Council of 91����
%C Carlton, OR
%8 2002
%G eng
%2 c
%4 2460035073
%$ 2460035073

%0 Journal Article
%J Journal of Management Information Systems
%D 2002
%T Performance-centered Design of Knowledge-intensive Processes
%A Massey,A. P.
%A Montoya,Mitzi
%A O'Driscoll,T. M.
%K Marketing
%B Journal of Management Information Systems
%V 18
%P 37-59
%8 2002
%G eng
%N 4
%2 a
%4 112659316736
%$ 112659316736

%0 Generic
%D 2002
%T Relative Influence in Marketing Channels:  An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture
%A Kim,Steve
%A Stump,Rodney L.
%A Oh,Changho
%K Marketing
%B Multicultural Marketing Conference
%C Valencia, Spain
%8 2002
%G eng
%2 c
%4 2450085889
%$ 2450085889

%0 Journal Article
%J Journal of Child Nutrition & Management
%D 2002
%T School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs
%A Giampaoli,Joan
%A Sneed,Jeannie
%A Cluskey,Mary
%A Koenig,Hal
%K Marketing
%X Food safety is an important part of providing school children with acceptable, safe, and nutritious meals. There is evidence that improvements are needed in the area of food safety in schools, and that few schools have implemented Hazard Analysis Critical Control Point (HACCP) programs. The purposes of this study were to determine the attitudes of school foodservice directors toward food safety and the use of HACCP programs in school foodservice and to identify the challenges to implementing food safety and HACCP programs.A focus group was conducted to generate a list of challenges to implementing food safety and HACCP programs. As a result, a three-part written questionnaire was developed. For Part 1, school foodservice directors' attitudes toward food safety and HACCP programs were determined. For Part 2, the challenges to implementing food safety and HACCP were investigated. For Part 3, demographic information about directors and their districts was collected. Questionnaires were mailed to a randomly selected national sample of 800 district school foodservice directors. A total of 461 questionnaires were returned for a response rate of 58%.   Factor analysis was conducted on 11 attitude and 19 challenge statements to determine any underlying factors. The significant factors that emerged for the attitude scale were HACCP disadvantages, certification advantages, and certification disadvantages. Three significant factors emerged for the challenges scale: resource management, employee motivation, and employee confidence. Multiple regression analysis was used to determine relationships among variables.   The school foodservice directors responding to the questionnaire either did not perceive the challenges identified by the focus group as problematic in their district, or they were unsure if these challenges impacted their district. In general, the directors had a positive attitude about food safety and the use of HACCP programs in their districts. However, the majority (70%) of directors did not have a HACCP program in place, and many were unsure of what HACCP was or how to apply it in their operations. In response to an open-ended question about how food safety could be improved in their district, 29% of the directors indicated that they needed more time and 22% indicated that more money was needed for training. Other areas mentioned included improved employee attitudes and incentives, facilities/equipment modifications, increased staffing, and more training.   It is apparent that school foodservice directors need assistance in developing and implementing HACCP programs. Mentoring of younger school foodservice directors and providing HACCP resource materials would support HACCP implementation.
%B Journal of Child Nutrition & Management
%V 26
%8 2002
%G eng
%U http://docs.schoolnutrition.org/newsroom/jcnm/02spring/
%N 1
%2 a
%4 647579648
%$ 647579648

%0 Generic
%D 2002
%T Search and Collaboration: A Two-sided Buying Behavior in High Technology Markets
%A Kim,Steve
%A Kim,Hyunchul
%A Yamada,Tetsuya
%K Marketing
%B Winter AMA Marketing Educators’ Conference
%8 2002
%G eng
%2 c
%4 2450092033
%$ 2450092033

%0 Generic
%D 2001
%T The communicators’ role in promoting organically grown products
%A Orth,Ulrich
%K Marketing
%B Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production
%C Witzenhausen/Germany
%8 2001
%G eng
%2 c
%4 2462199809
%$ 2462199809

%0 Generic
%D 2001
%T Contemporary Marketing Research
%A Orth,Ulrich
%K Marketing
%B Presentation to 91���� Association of Nurserymen / Marketing Committee
%C Aurora, OR
%8 2001
%G eng
%2 c
%4 2460088321
%$ 2460088321

%0 Journal Article
%J Communications of the ACM
%D 2001
%T Cultural Perceptions of Task-Technology Fit
%A Massey,A. P.
%A Montoya,Mitzi
%A Hung,C.
%A Ramesh,V.
%K Marketing
%B Communications of the ACM
%V 44
%P 83-84
%8 2001
%G eng
%N 12
%2 a
%4 112665237504
%$ 112665237504

%0 Journal Article
%J Recherche et Applications en Marketing
%D 2001
%T De l’intégration des perspectives opérationnelles et marketing  sur l’innovation produit
%A Tatikonda,M. V.
%A Montoya,Mitzi
%K Marketing
%B Recherche et Applications en Marketing
%V 16
%P 71-97
%8 2001
%G eng
%N 4
%2 a
%4 112665110528
%$ 112665110528

%0 Generic
%D 2001
%T Enhancing Technology Management Through Alliances
%A Gobeli,Dave
%A Koenig,Hal
%K Marketing
%K Strategy & Entrepreneurship
%B Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology
%8 2001
%G eng
%2 c
%4 646117376
%$ 646117376

%0 Generic
%D 2001
%T Enhancing the E-Business Value Sequence Through R&D
%A Gobeli,Dave
%A Koenig,Hal
%K Marketing
%K Strategy & Entrepreneurship
%B Portland International Conference on Management of Engineering and Technology
%C Portland, OR
%8 2001
%G eng
%2 c
%4 646111232
%$ 646111232

%0 Generic
%D 2001
%T Ethnographic Research as a Tool for Gauging Customer Experiences
%A McAlexander,Jim
%K Marketing
%B Conference on Customer Satisfaction Education
%C Milwaukee, WI
%8 2001
%G eng
%2 c
%4 648611840
%$ 648611840

%0 Journal Article
%J Academy of Management Journal
%D 2001
%T An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development
%A Song,X. M.
%A Montoya,Mitzi
%K Marketing
%B Academy of Management Journal
%V 44
%P 61-80
%8 2001
%G eng
%N 1
%2 a
%4 112665286656
%$ 112665286656

%0 Generic
%D 2001
%T Food Safety and HACCP Challenges in School Foodservice
%A Koenig,Hal
%A Giampaoli,Joan
%A Sneed,Jeannie
%A Cluskey,Mary
%K Marketing
%B American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports
%C St. Louis, MO
%8 2001
%G eng
%2 c
%4 647639040
%$ 647639040

%0 Journal Article
%J Academy of Management Journal
%D 2001
%T Getting it Together: Temporal Coordination and Conflict Management in Global Virtual Teams
%A Montoya,Mitzi
%A Massey`,A. P.
%A Song,M.
%K Marketing
%B Academy of Management Journal
%V 44
%P 1251-1263
%8 2001
%G eng
%N 6
%2 a
%4 112664944640
%$ 112664944640

%0 Journal Article
%J Management Science
%D 2001
%T The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development
%A Tatikonda,M. V.
%A Montoya,Mitzi
%K Marketing
%B Management Science
%V 47
%P 151-172
%8 2001
%G eng
%N 1
%2 a
%4 112665001984
%$ 112665001984

%0 Generic
%D 2001
%T Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor ” Supplier Relationships
%A Kim,Steve
%K Marketing
%B Winter AMA Marketing Educators’ Conference
%8 2001
%G eng
%2 c
%4 2450122753
%$ 2450122753

%0 Generic
%D 2001
%T A Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationships
%A Kim,Steve
%A Stump,Rodney L.
%A Joshi,Ashwin
%K Marketing
%B IMP conference on Industrial Marketing
%C Bergen, Norway
%8 2001
%G eng
%2 c
%4 2450108417
%$ 2450108417

%0 Journal Article
%J Decision Sciences
%D 2001
%T New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teams
%A Schmidt,J. B.
%A Montoya,Mitzi
%A Massey,A.
%K Marketing
%B Decision Sciences
%V 32
%P 575-601
%8 2001
%G eng
%N 4
%2 a
%4 112664885248
%$ 112664885248

%0 Generic
%D 2001
%T Psychographic Segmentation of Visitors to Southern Moravia.
%A Orth,Ulrich
%K Marketing
%B International Conference Region - Services - Travel Industry
%C Ostrava/ Czech Republic
%8 2001
%G eng
%2 c
%4 2462220289
%$ 2462220289

%0 Journal Article
%J IEEE Transactions on Engineering Management
%D 2001
%T Reaping the Benefits of Innovative IT: The Long and Winding Road
%A Massey ,A. P.
%A Montoya,Mitzi
%A Brown,S.
%K Marketing
%B IEEE Transactions on Engineering Management
%V 48
%P 348-357
%8 2001
%G eng
%N 3
%2 a
%4 112665384960
%$ 112665384960

%0 Journal Article
%J Decision Support Systems
%D 2001
%T Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM
%A Massey,A. P.
%A Montoya,Mitzi
%A Holcom,K.
%K Marketing
%B Decision Support Systems
%V 32
%P 155-170
%8 2001
%G eng
%N 2
%2 a
%4 112665169920
%$ 112665169920

%0 Generic
%D 2001
%T Teaching Practices Related to Customer Service Dimensions:  A Study of Dietetics Educators
%A Koenig,Hal
%A Schneider,Connie  L.
%A Cluskey,Mary
%K Marketing
%B American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports
%C St. Louis, MO
%8 2001
%G eng
%2 c
%4 647641088
%$ 647641088

%0 Journal Article
%J Journal of Marketing for Higher Education
%D 2001
%T University Experiences, the Student-College Relationship, and Alumni Support
%A McAlexander,Jim
%A Koenig,Hal
%K Marketing
%X University administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase universitybranded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed.
%B Journal of Marketing for Higher Education
%V 10
%P 21-43
%8 2001
%G eng
%N 3
%2 a
%4 647569408
%$ 647569408

%0 Generic
%D 2001
%T University Experiences, the Student-College Relationship, and Survey
%A Koenig,Hal
%K Marketing
%B Student Affairs Assessment Showcase, 91����
%C Corvallis, OR
%8 2001
%G eng
%2 c
%4 647630848
%$ 647630848

%0 Journal Article
%J Journal of Product Innovation Management
%D 2000
%T Applying Performance Support Technology in the Fuzzy Front End of NPD
%A Montoya,Mitzi
%A O'Driscoll,T.
%K Marketing
%B Journal of Product Innovation Management
%V 17
%P 143-161
%8 2000
%G eng
%N 2
%2 a
%4 112665419776
%$ 112665419776

%0 Journal Article
%J Research in Consumer Behavior
%D 2000
%T A Cross-Cultural Exploration of Subcultures of Consumption
%A McAlexander,Jim
%A Fushimi,Katsu
%A Schouten,John
%K Marketing
%B Research in Consumer Behavior
%V 9
%P 47-69
%8 2000
%G eng
%2 a
%4 648517632
%$ 648517632

%0 Generic
%D 2000
%T A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japan
%A Kim,Steve
%K Marketing
%B AMA Winter Marketing Educators’ Conference
%C San Antonio, TX
%8 2000
%G eng
%2 c
%4 2450161665
%$ 2450161665

%0 Conference Paper
%D 2000
%T Everyday Knowledge about Visual Persuasion
%A Malkewitz,Keven
%A Wright,Peter
%A Friestad,Marian
%K Marketing
%8 2000
%G eng
%2 b
%4 257903167488
%$ 257903167488

%0 Generic
%D 2000
%T Everyday Knowledge about Visual Persuasion
%A Malkewitz,Keven
%A Wright,Peter
%A Friestad ,Marian
%K Marketing
%B Advertising and Consumer Psychology: Visual Persuasion Conference
%8 2000
%G eng
%2 c
%4 267791071232
%$ 267791071232

%0 Journal Article
%J Journal of Product Innovation Management
%D 2000
%T From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD
%A Montoya,Mitzi
%A O'Driscoll,T.
%K Marketing
%B Journal of Product Innovation Management
%V 17
%P 143-161
%8 2000
%G eng
%N 2
%2 a
%4 112669663232
%$ 112669663232

%0 Journal Article
%J International Journal of Human-Computer Studies
%D 2000
%T From the User Interface to the Customer Interface: Results from a Global Experiment
%A O'Keefe,R. M.
%A Cole,M.
%A Chau,P.
%A Massey,A. P.
%A Montoya,Mitzi
%A Perry,M.
%K Marketing
%B International Journal of Human-Computer Studies
%V 53
%P 611-628
%8 2000
%G eng
%N 4
%2 a
%4 112665516032
%$ 112665516032

%0 Generic
%D 2000
%T A Harley-Davidson Story: Marketing and Building Customer Relationships
%A McAlexander,Jim
%K Marketing
%B Presentation to the Salem Area Chamber of Commerce
%C Salem, OR
%8 2000
%G eng
%2 c
%4 648603648
%$ 648603648

%0 Generic
%D 2000
%T Impact of R&D on Performance
%A Gobeli,Dave
%A Mishra,C.
%A Koenig,Hal
%K Marketing
%K Strategy & Entrepreneurship
%B Financial Management Association Conference
%C Seattle, WA
%8 2000
%G eng
%2 c
%4 646113280
%$ 646113280

%0 Generic
%D 2000
%T International Marketing
%A Elton,Mark
%K Marketing
%K MBA
%B Seminar on International Marketing to Midlevel Managers
%C Bogota, Colombia
%8 2000
%G eng
%2 c
%4 645982208
%$ 645982208

%0 Generic
%D 2000
%T Presentation of a Marketing Research Consulting business
%A Sanchez,Roberto
%K Marketing
%B Presentation to Eugene Chamber of Commerce
%C Eugene, OR
%8 2000
%G eng
%2 c
%4 649453568
%$ 649453568

%0 Generic
%D 2000
%T Presentation of a Marketing Research Consulting business
%A Sanchez,Roberto
%K Marketing
%B Presentation to Salem Chamber of Commerce
%C Salem, OR
%8 2000
%G eng
%2 c
%4 649451520
%$ 649451520

%0 Generic
%D 2000
%T Presentation of a Marketing Research Consulting business
%A Sanchez,Roberto
%K Marketing
%B Presentation to the Corvallis Chamber of Commerce
%C Corvallis, OR
%8 2000
%G eng
%2 c
%4 649449472
%$ 649449472

%0 Generic
%D 2000
%T Presentation to Chambers of Commerce/Kiwanis/Rotary Clubs
%A Elton,Mark
%K Marketing
%K MBA
%B Several Chamber of Commerce type groups including, Kiwanis and Rotary.
%8 2000
%G eng
%2 c
%4 645984256
%$ 645984256

%0 Generic
%D 1999
%T The Branding of An Alumni Association
%A McAlexander,Jim
%K Marketing
%B Conference of the Council for Advancement and Support of Education
%C Portland, OR
%8 1999
%G eng
%2 c
%4 648615936
%$ 648615936

%0 Journal Article
%J Marketing Science
%D 1999
%T A Model for Segment Selection in Industrial Product-Markets
%A Montoya,Mitzi
%A Calantone,R.
%K Marketing
%B Marketing Science
%V 18
%P 373-395
%8 1999
%G eng
%N 3
%2 a
%4 112665569280
%$ 112665569280

%0 Generic
%D 1999
%T Strategic Value of Technology and Brand Equity
%A Gobeli,Dave
%A Mishra,C.
%A Koenig,Hal
%K Marketing
%K Strategy & Entrepreneurship
%B International Conference on Valuation of Intangible Assets in Global Operations
%C New Jersey
%8 1999
%G eng
%2 c
%4 646121472
%$ 646121472

%0 Generic
%D 1999
%T Two Stage Internalization Framework for Multinational Corporations
%A Gobeli,Dave
%A Koenig,Hal
%K Marketing
%K Strategy & Entrepreneurship
%B Academy of International Business Conference
%C South Carolina
%8 1999
%G eng
%2 c
%4 646123520
%$ 646123520

%0 Journal Article
%J Journal of Product Innovation Management
%D 1998
%T Critical Development Activities for Really New versus Incremental Products
%A Song,X. M.
%A Montoya,Mitzi
%K Marketing
%B Journal of Product Innovation Management
%V 15
%P 124-135
%8 1998
%G eng
%N 2
%2 a
%4 112666087424
%$ 112666087424

%0 Journal Article
%J Journal of Product Innovation Management
%D 1998
%T Managing Conflict in Software Development Teams:  A Multi-Level Analysis
%A Gobeli,Dave
%A Koenig,Hal
%A Bechinger ,Iris
%K Marketing
%K Strategy & Entrepreneurship
%X For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels.  For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support.  Two conflict management stylesconfronting and give and takehave beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styleswithdrawal, smoothing, and forcing. The results suggest that emphasis on confrontationthat is, true problem solvingis essential at the project level, even if a give-and-take style is better tolerated at the organization level.
%B Journal of Product Innovation Management
%V 15
%P 423-435
%8 1998
%G eng
%N 5
%2 a
%4 647587840
%$ 647587840

%0 Journal Article
%J Journal of Product Innovation Management
%D 1998
%T Managing Conflict in Software Development Teams:  A Multi-Level Analysis
%A Gobeli,Dave
%A Koenig,Hal
%A Bechinger ,Iris
%K Marketing
%K Strategy & Entrepreneurship
%X For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels. For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support. Two conflict management stylesconfronting and give and takehave beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styleswithdrawal, smoothing, and forcing. The results suggest that emphasis on confrontationthat is, true problem solvingis essential at the project level, even if a give-and-take style is better tolerated at the organization level.
%B Journal of Product Innovation Management
%V 15
%P 423-435
%8 1998
%G eng
%N 5
%2 a
%4 647587840
%$ 647587840

%0 Journal Article
%J European Journal of Marketing
%D 1998
%T On-Line Focus Groups: Conceptual Issues and A Research Tool
%A Montoya,Mitzi
%A Massey,A. P.
%A Clapper,D.
%K Marketing
%B European Journal of Marketing
%V 32
%P 45-54
%8 1998
%G eng
%N 7/8
%2 a
%4 112666132480
%$ 112666132480

%0 Journal Article
%J Journal of Forestry
%D 1998
%T Sustainable Forestry, Swedish Style, for Europe's Greening Market
%A Hansen,Eric N.
%A Fletcher,Richard
%A McAlexander,Jim
%K Marketing
%X Worldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora's are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop.
%B Journal of Forestry
%V 96
%P 38-43
%8 1998
%G eng
%N 3
%2 a
%4 648534016
%$ 648534016

%0 Journal Article
%J Journal of Product Innovation Management
%D 1997
%T Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives
%A Song,X. M.
%A Montoya,Mitzi
%A Schmidt,J. B.
%K Marketing
%B Journal of Product Innovation Management
%V 14
%P 35-47
%8 1997
%G eng
%N 1
%2 a
%4 112666214400
%$ 112666214400

%0 Journal Article
%J Journal of Comparative Neurology
%D 1997
%T Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain
%A Breese,Charles
%A Adams,C.
%A Logel,Judy
%A Drebing,Carla
%A Rollins,Yvonne
%A Barnhart,Michelle
%A Sullivan,Bernadette
%A DeMasters,Bette
%A Freedman,Robert
%A Leonard,Sherry
%K Marketing
%B Journal of Comparative Neurology
%V 387
%P 385-398
%8 1997
%G eng
%N 3
%2 a
%4 124256227328
%$ 124256227328

%0 Generic
%D 1997
%T Demand for Third-Party Certified Wood Products: A Case Study of the US and UK
%A McAlexander,Jim
%A Hansen,Eric
%K Marketing
%B International Union of Forestry Research Organizations Conference
%C Pullman, Washington
%8 1997
%G eng
%2 c
%4 648617984
%$ 648617984

%0 Generic
%D 1997
%T Marketing in the Graduate Curriculum
%A McAlexander,Jim
%K Marketing
%B Presentation to delegation from Thailand
%C Corvallis, OR
%8 1997
%G eng
%2 c
%4 648638464
%$ 648638464

%0 Generic
%D 1997
%T Product Success and Conflict in the Software Industry
%A Koenig,Hal
%A Bechinger,Iris
%A Gobeli,Dave
%K Marketing
%K Strategy & Entrepreneurship
%B College of Business Friday Seminar Series
%C Corvallis, OR
%8 1997
%G eng
%2 c
%4 647677952
%$ 647677952

%0 Generic
%D 1997
%T Researching Customer Interests and Market Opportunities
%A Koenig,Hal
%K Marketing
%B Marketing Section- Professional Management Institute
%C Corvallis, OR
%8 1997
%G eng
%2 c
%4 647675904
%$ 647675904

%0 Generic
%D 1997
%T Retailer Efforts for Sustainable Forest Products
%A McAlexander,Jim
%A Hansen ,Eric
%K Marketing
%B Forest Products Society Meeting
%C Vancouver, B.C.
%8 1997
%G eng
%2 c
%4 648620032
%$ 648620032

%0 Journal Article
%J Journal of International Marketing
%D 1997
%T The Role of Marketing in Developing Successful New Products in South Korea And Taiwan
%A Song,X. M.
%A Montoya,Mitzi
%A Schmidt,J. B.
%K Marketing
%B Journal of International Marketing
%V 5
%P 47-69
%8 1997
%G eng
%N 3
%2 a
%4 112666171392
%$ 112666171392

%0 Journal Article
%J Journal of Marketing Theory and Practice
%D 1997
%T Site Selection by Professional Service Providers: The Case of Dental Practices
%A Becker,Boris
%A Kaldenburg ,Dennis
%A McAlexander,Jim
%K Marketing
%X Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.
%B Journal of Marketing Theory and Practice
%V 5
%P 35-44
%8 1997
%G eng
%2 a
%4 648536064
%$ 648536064

%0 Generic
%D 1996
%T Home Depot/Sainsbury, Preliminary Results
%A McAlexander,Jim
%A Hansen,Eric
%K Marketing
%B Sustainable Forestry Business Case Studies
%C Harrison Conference Center at Lake Bluff.  Lake Bluff, Illinois
%8 1996
%G eng
%2 c
%4 648622080
%$ 648622080

%0 Generic
%D 1996
%T Interpersonal Relationships Within the Context of the Commercial Marketplace
%A McAlexander,Jim
%A Schouten,John W.
%K Marketing
%B International Network on Personal Relationships
%8 1996
%G eng
%2 c
%4 648626176
%$ 648626176

%0 Generic
%D 1996
%T Marketing Research:  An Overview
%A Koenig,Hal
%K Marketing
%B 91���� Association of Convention and Visitor Bureaus' Fall Conference
%C Corvallis OR
%8 1996
%G eng
%2 c
%4 647663616
%$ 647663616

%0 Generic
%D 1996
%T Material Possessions and the Divorce Experience
%A McAlexander,Jim
%A Schouten ,John  W.
%K Marketing
%B International Network on Personal Relationships
%8 1996
%G eng
%2 c
%4 648624128
%$ 648624128

%0 Generic
%D 1995
%T Close to the Customer: Gonzo Research in an Age of Quality
%A McAlexander,Jim
%K Marketing
%B Presentation to the Portland Rotary Club
%C Portland, OR
%8 1995
%G eng
%2 c
%4 648628224
%$ 648628224

%0 Generic
%D 1995
%T Information Technology in the Classroom:  What Can You Do Today, What Might You Do Tomorrow?
%A Koenig,Hal
%K Marketing
%B Western Marketing Educators' Association Conference
%C San Diego, CA
%8 1995
%G eng
%2 c
%4 647643136
%$ 647643136

%0 Generic
%D 1995
%T Marketing ” Beyond the Spit
%A Koenig,Hal
%K Marketing
%B Llama Association of North America Expo and Conference
%C Boise, ID
%8 1995
%G eng
%2 c
%4 647665664
%$ 647665664

%0 Journal Article
%J International Journal of Research in Marketing
%D 1995
%T Measuring the sources of marketing channel power: A comparison of alternative approaches
%A Brown,James  R.
%A Johnson,Jean  L.
%A Koenig,Hal
%K Marketing
%X Researchers have employed two alternative approaches in measuring the sources of marketing channel power: (1) an indirect assessment through assistances and punishments and (2) a direct measurement of each specific power source. This study compares empirically the construct validity of both approaches. The results indicate that the reliability, the content validity, the within-method and across-method convergent validity, and the discriminant validity of both approaches are acceptable. While the a priori dimensionality of the direct approach was recovered, a dimension not hypothesized was found for the indirect approach to power source measurement. Because the direct power source measures were significantly related to the attributions of power while the indirect ones were not, the direct approach demonstrated better nomological validity. We were not, however, able to assess the impact of shared methods variance upon the validity of these measurement approaches. Overall, the direct approach to measuring the sources of marketing channel power appears to have greater construct validity.
%B International Journal of Research in Marketing
%V 12
%P 333-354
%8 1995
%G eng
%N 4
%2 a
%4 647589888
%$ 647589888

%0 Journal Article
%J Journal of Consumer Research
%D 1995
%T Subcultures of Consumption: An Ethnography of the New Bikers
%A Schouten ,John
%A McAlexander,Jim
%K Marketing
%X This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as devices for understanding consumer behavior. This article is based on three years of ethnographic fieldwork with Harley-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviors of this distinct, consumption-oriented subculture have led to the advancement of a theoretical framework that situates subcultures of consumption in the context of modem consumer culture and discusses, among other implications, a symbiosis between such subcultures and marketing institutions. Transferability of the principal findings of this research to other subcultures of consumption is established through comparisons with ethnographies of other self-selecting, consumption-oriented subcultures.
%B Journal of Consumer Research
%V 22
%P 43-61
%8 1995
%G eng
%N 1
%2 a
%4 648538112
%$ 648538112

%0 Journal Article
%J Journal of Product Innovation Management
%D 1994
%T Determinants of New Product Performance: A Review and Meta-Analysis
%A Montoya,Mitzi
%A Calantone,R.
%K Marketing
%B Journal of Product Innovation Management
%V 11
%P 397-417
%8 1994
%G eng
%N 5
%2 a
%4 112666230784
%$ 112666230784

%0 Generic
%D 1994
%T Evaluating Formal Student Writing
%A Koenig,Hal
%K Marketing
%B Writing Intensive Curriculum Faculty Seminar
%C Corvallis, OR
%8 1994
%G eng
%2 c
%4 647680000
%$ 647680000

%0 Journal Article
%J Public Opinion Quarterly
%D 1994
%T Mail Response Rate Patterns in a Population of Elderly:  Does Response Deteriorate With Age?
%A Kaldenberg,Dennis O.
%A Koenig,Hal
%A Becker ,Boris  W.
%K Marketing
%X The article presents information on a study conducted by the researchers to examine whether the rate and quality of response to a mail survey, directed to the elderly, is in any way affected by the age of the potential respondent. Quality of the responses, in this context, is defined as the percent of missing responses to different question formats and the extent to which the questionnaires for given age groups are completed by a proxy. In this study a random sample of size 1,000 was drawn from a population of 23,000 retired public employees in the files of an insurance services provider based in a large western city. The results of this study indicated that age, within an elderly population, does have a significant impact on response rate to a mail questionnaire. On average, the response rate fell more than 0.5 percentage points for each unit of measure of age. The influence of age on response quality is less clear. For four of the five question formats, a significant positive relationship was found between age and amount of missing data.
%B Public Opinion Quarterly
%V 58
%P 68-76
%8 1994
%G eng
%N 1
%2 a
%4 647593984
%$ 647593984

%0 Journal Article
%J Journal of Health Care Marketing
%D 1994
%T The Measurement of Service Quality in Healthcare: An Examination of Dental Practices
%A Koenig,Hal
%A McAlexander,Jim
%K Marketing
%B Journal of Health Care Marketing
%P 34-40
%8 1994
%G eng
%2 a
%4 28691116033
%$ 28691116033

%0 Journal Article
%J Hospital & Health Services Administration
%D 1994
%T Perceptual Measures of Quality:  A Tool to Improve Nursing Home Systems
%A Koenig,Hal
%A Kleinsorge,Ilene
%K Accounting
%K Marketing
%B Hospital & Health Services Administration
%V 39
%P 487-503
%8 1994
%G eng
%N 4
%2 a
%4 647591936
%$ 647591936

%0 Journal Article
%J Journal of Health Care Marketing
%D 1994
%T Service Quality Measurement
%A McAlexander,Jim
%A Kaldenburg ,Dennis
%A Koenig,Hal
%K Marketing
%X Extending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients' assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it's impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality.
%B Journal of Health Care Marketing
%V 14
%P 34-41
%8 1994
%G eng
%2 a
%4 648540160
%$ 648540160

%0 Generic
%D 1994
%T Subcultures of Consumption: Implications for Marketing
%A McAlexander,Jim
%K Marketing
%B Presentation OSU Portland Center
%8 1994
%G eng
%2 c
%4 648630272
%$ 648630272

%0 Journal Article
%J Marketing Education Review
%D 1994
%T When Knowledge Levels Vary, Why Not Try Hypermedia
%A Koenig,Hal
%K Marketing
%X A percentage of students believe that the final exam is the signal to forget what was taught in prerequisite classes. This can be a serious problem when subsequent courses rely on this information. However, with some imagination and time, an instructor can create an hypermedia tutorial for review that students actually might enjoy using. Hypermedia applications are not used widely in many disciplines, but are accepted readily by a generation of students raised on television, and are an effective method for presenting different types of information and providing both supplemental and remedial information to students. The author discusses hypermedia and provides several ideas that could be developed into hypermedia supplements for marketing classes. In addition, he discusses an application used in an upper division class and presents student reaction. The author concludes with a brief discussion of hardware, software, and lime commitment required to develop hypermedia applications.
%B Marketing Education Review
%V 4
%P 36-44
%8 1994
%G eng
%N 1
%2 a
%4 647596032
%$ 647596032

%0 Journal Article
%J Health Marketing Quarterly
%D 1994
%T Yellow Pages Usage by Professionals: An Exploratory Study of Dentists
%A Becker,Boris
%A Kaldenberg ,Dennis
%A McAlexander,Jim
%K Marketing
%B Health Marketing Quarterly
%V 12
%P 97-110
%8 1994
%G eng
%N 2
%2 a
%4 648542208
%$ 648542208

%0 Generic
%D 1993
%T Antecedents of Power in a Channel of Distribution
%A Koenig,Hal
%K Marketing
%B AMA Winter Educators' Conference
%C Newport Beach, CA
%8 1993
%G eng
%2 c
%4 647645184
%$ 647645184

%0 Journal Article
%J Journal of Education for Business
%D 1993
%T Applying Total Quality Management to Business Education
%A Brown,Daniel J.
%A Koenig,Hal
%K Marketing
%X The experience of gathering feedback from students to implement total quality management (TQM) strategies in collegiate business school is discussed. The faculty found the TQM approach to be useful for recognizing needed improvements.
%B Journal of Education for Business
%V 68
%P 325-329
%8 1993
%G eng
%N 6
%2 a
%4 647598080
%$ 647598080

%0 Generic
%D 1993
%T Attracting and Retaining Dental Patients
%A Koenig,Hal
%A McAlexander,Jim
%K Marketing
%B DMC Professional Services Program, 91����
%C Corvallis, OR
%8 1993
%G eng
%2 c
%4 647667712
%$ 647667712

%0 Journal Article
%J Research in Consumer Behavior
%D 1993
%T Consumer Behavior and Divorce
%A McAlexander,Jim
%A Schouten ,John
%A Roberts ,Scott D.
%K Marketing
%B Research in Consumer Behavior
%V 6
%P 153-184
%8 1993
%G eng
%2 a
%4 648544256
%$ 648544256

%0 Generic
%D 1993
%T Marketing in a Free Market Economy
%A McAlexander,Jim
%K Marketing
%B Presentation to visiting Bulgarian Delegation
%C Corvallis, OR
%8 1993
%G eng
%2 c
%4 648642560
%$ 648642560

%0 Journal Article
%J Journal of Health Care Marketing
%D 1993
%T Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance
%A McAlexander,Jim
%A Becker,Boris
%A Kaldenberg ,Dennis
%K Marketing
%X The article presents a study that explored the relationship between positioning strategies and financial performance in dental practices. The data used in the study include a mail survey of a random sample of all dentists licensed to practice in the state of 91����, together with a content analysis of yellow pages advertising practices of respondents to the survey. The authors identified respondents' yellow pages advertising practices through content analytic procedure. Dental practice performance was operationalized using the following variables from the questionnaire prepared for the purpose--yearly gross production income from the dental practice yearly net income from the practice of dentistry, number of patients seen in a typical day, and gross production income per hour. Results indicated that expressing a position in yellow pages advertisements has a significant relationship to practice performance.
%B Journal of Health Care Marketing
%V 13
%P 54-57
%8 1993
%G eng
%N 1
%2 a
%4 648546304
%$ 648546304

%0 Journal Article
%J Advancing the Consumer Interest
%D 1993
%T Shopping for Trouble:  Experiences of Compulsive Buyers
%A Koenig,Hal
%A Friese,Susanne
%K Marketing
%B Advancing the Consumer Interest
%V 5
%P 24-29
%8 1993
%G eng
%N 1
%2 a
%4 647600128
%$ 647600128

%0 Generic
%D 1992
%T Attracting and Retaining Dental Patients
%A McAlexander,Jim
%K Marketing
%B OSU Professional Services Program: 91���� Dental Services
%C Corvallis, OR
%8 1992
%G eng
%2 c
%4 2529957889
%$ 2529957889

%0 Generic
%D 1992
%T Positioning Services
%A McAlexander,Jim
%A Njue,Judith
%K Marketing
%B Presentation to Sawa Sawa Academy
%C Kenya
%8 1992
%G eng
%2 c
%4 2529996801
%$ 2529996801

%0 Journal Article
%J Journal of Professional Services Marketing
%D 1991
%T Positioning Professional Services: Segmenting the Financial Services Market
%A McAlexander,Jim
%A Schouten ,John
%A Scammon ,Debra
%K Marketing
%X Market segmentation and positioning allow marketers to differentiate themselves from competitors in a manner that is valued by customers and results in competitive advantage. Through an analysis of the financial services market this study develops a segmentation and positioning strategy based on the proposition that consumers employ many kinds of professional service providers to compensate for their own inability or unwillingness to perform certain tasks. Groups of similarly classified informants were examined to create profiles of four distinct market segments with unique needs, expectations, and evaluative criteria.
%B Journal of Professional Services Marketing
%V 7
%P 149-166
%8 1991
%G eng
%N 2
%2 a
%4 648548352
%$ 648548352

%0 Generic
%D 1991
%T Services and the Consumer Experience: Reevaluating Positioning Strategies
%A McAlexander,Jim
%A Schouten ,John  W.
%K Marketing
%B DECA Western Regional Conference
%C Portland, OR
%8 1991
%G eng
%2 c
%4 648632320
%$ 648632320

%0 Journal Article
%J Journal of Health Care Marketing
%D 1991
%T The Silent Customers:  Measuring Customer Satisfaction in Nursing Homes
%A Koenig,Hal
%A Kleinsorge,Ilene
%K Accounting
%K Marketing
%X This article presents a research which focuses on customer satisfaction in the health care industry, which has recently shown a heightened awareness of and new interest in quality issues. The research was conducted within a regulated business sector and nursing homes. The purpose of our research is to assist an administrator in such an effort by developing a customer satisfaction survey that could be used by nursing home administrators to measure, on an ongoing basis, the satisfaction of both the nursing home residents and the family members, appointed custodians and concerns friends (FCFs). Focus groups were used to identify quality/satisfaction dimensions from the perspective of nursing home residents and FCFs, these are a cost efficient way to solicit information from participants. Using the participants' statements, we developed statements related to the six dimensions. Four of the dimensions pertain to groups in the home: nurses and aides, administrators, dietary, and housekeeping. The fifth dimension is the amount of empathy exhibited by the staff and the final dimension pertains to a variety of issues related to the home environment. As a result of the licensing power of the state, the ultimate consumers (residents) and FCFs are commonly overlooked. Often nursing home administrators become so caught up in trying to satisfy the state that the satisfaction of the ultimate customers goes unmeasured and in many instances is ignored.
%B Journal of Health Care Marketing
%V 11
%P 2-13
%8 1991
%G eng
%N 4
%2 a
%4 647602176
%$ 647602176

%0 Generic
%D 1990
%T An Introduction to LISREL
%A Koenig,Hal
%K Marketing
%B Presentation to the College of Business Faculty
%C Corvallis, OR
%8 1990
%G eng
%2 c
%4 647682048
%$ 647682048

%0 Generic
%D 1990
%T One Step Toward Better Understanding Channel Relationships:  Tie Strength
%A Koenig,Hal
%K Marketing
%B AMA Winter Educators' Conference
%C Chicago, IL
%8 1990
%G eng
%2 c
%4 647649280
%$ 647649280

%0 Generic
%D 1990
%T Tie Strength:  A New Wrinkle on an Old Friend
%A Koenig,Hal
%K Marketing
%B International Sunbelt Social Network Conference
%C San Diego, CA
%8 1990
%G eng
%2 c
%4 647647232
%$ 647647232

%0 Journal Article
%J Sociology and Social Research
%D 1989
%T Hairstyles as Transition Markers
%A McAlexander,Jim
%A Schouten,John
%K Marketing
%B Sociology and Social Research
%V 74
%P 58-62
%8 1989
%G eng
%2 a
%4 648550400
%$ 648550400

%0 Generic
%D 1989
%T Measuring Customer Perceptions of the Quality of Service in your Family Business
%A Koenig,Hal
%K Marketing
%B Family Business Conference
%C Corvallis, OR
%8 1989
%G eng
%2 c
%4 647669760
%$ 647669760

%0 Generic
%D 1989
%T Relationship vs. Transaction Marketing
%A Koenig,Hal
%K Marketing
%B Business Basics Day, Family Business Conference
%C Corvallis, OR
%8 1989
%G eng
%2 c
%4 647671808
%$ 647671808

%0 Generic
%D 1989
%T The Symbolic Use of Hair Through Role Transitions and Life Structure Changes
%A McAlexander,Jim
%A Schouten,John  W.
%K Marketing
%B Joint Annual Meetings of the Popular Culture Association and American Culture Association
%C St. Louis
%8 1989
%G eng
%2 c
%4 648634368
%$ 648634368

%0 Journal Article
%J Journal of Public Policy and Marketing
%D 1988
%T Are Disclosures Sufficient?  A Micro Analysis of Impact in the Financial Services Market
%A McAlexander,Jim
%A Scammon ,Debra
%K Marketing
%B Journal of Public Policy and Marketing
%V 7
%P 185-202
%8 1988
%G eng
%N 1
%2 a
%4 648552448
%$ 648552448

%0 Generic
%D 1988
%T McDonnell Douglas Corporation: A Case Study
%A McAlexander,Jim
%A Nassen,Kent
%A Shrader,C.  Bradley
%K Marketing
%B Midwest Case Writers Association Annual Conference
%C Ames, Iowa
%8 1988
%G eng
%2 c
%4 648636416
%$ 648636416

%0 Journal Article
%J Annual Advances in Business Cases
%D 1988
%T McDonnell Douglas Corporation: A Case Study
%A McAlexander,Jim
%A Nassen,Kent
%A Shrader ,C.  Bradley
%K Marketing
%B Annual Advances in Business Cases
%P 311-336
%8 1988
%G eng
%2 a
%4 648560640
%$ 648560640

%0 Journal Article
%J Journal of Professional Services Marketing
%D 1988
%T Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship
%A Teas,R.  Kenneth
%A Dorsch ,Michael J.
%A McAlexander,Jim
%K Marketing
%B Journal of Professional Services Marketing
%V 4
%P 75-96
%8 1988
%G eng
%2 a
%4 648558592
%$ 648558592

%0 Journal Article
%J Journal of Services Marketing
%D 1988
%T Positioning Services for Competitive Advantage
%A Schouten,John W.
%A McAlexander,Jim
%K Marketing
%B Journal of Services Marketing
%V 13
%P 69-75
%8 1988
%G eng
%2 a
%4 648554496
%$ 648554496

%0 Journal Article
%J Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin
%D 1988
%T Positioning Services for Competitive Advantage
%A Schouten,John  W.
%A McAlexander,Jim
%K Marketing
%B Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin
%P 60-65
%8 1988
%G eng
%2 a
%4 648556544
%$ 648556544

%0 Generic
%D 1988
%T Strategic Marketing Management
%A McAlexander,Jim
%K Marketing
%B Iowa State University Extension Service
%8 1988
%G eng
%2 c
%4 2529980417
%$ 2529980417

%0 Generic
%D 1988
%T Understanding the Consultant-Client Relationship
%A Koenig,Hal
%K Marketing
%B Meeting of the Geertsen Line, Mary Kay Cosmetics
%8 1988
%G eng
%2 c
%4 647673856
%$ 647673856

%0 Generic
%D 1987
%T Assessing Unidimensionality, Discriminant and Convergent Validity:  A New Approach in Marketing
%A Koenig,Hal
%A Hampton,Ronald
%A Brown,James  R.
%K Marketing
%B Academy of Marketing Science Conference
%C Miami, FL
%8 1987
%G eng
%2 c
%4 647651328
%$ 647651328

%0 Generic
%D 1986
%T The Bases of Marketing Channel Power:  A Comparison of Alternative Measures
%A Koenig,Hal
%A Brown ,James  R.
%A Johnson,Jean  L.
%K Marketing
%B AMA Summer Educators' Conference
%C Chicago, IL
%8 1986
%G eng
%2 c
%4 647653376
%$ 647653376

%0 Generic
%D 1985
%T The Bases of Marketing Channel Power:  An Exploration and Confirmation of Their Underlying Dimensions
%A Koenig,Hal
%A Johnson,Jean  L.
%A Brown,James  R.
%K Marketing
%B AMA Summer Educators' Conference
%C Washington, D.C.
%8 1985
%G eng
%2 c
%4 647655424
%$ 647655424

%0 Generic
%D 1985
%T The Effects of Power Utilization on Interorganizational Relations
%A Koenig,Hal
%K Marketing
%B AMA Winter Educators' Conference
%C Phoenix, AZ.
%8 1985
%G eng
%2 c
%4 647659520
%$ 647659520

%0 Generic
%D 1985
%T Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels
%A Koenig,Hal
%A Smith,Laurie  P.
%K Marketing
%B AMA Summer Educators' Conference
%C Washington, D.C.
%8 1985
%G eng
%2 c
%4 647657472
%$ 647657472

%0 Generic
%D 1984
%T The Bases of Power:  Their Effect Upon Retailer's Perceptions of Uncertainty
%A Koenig,Hal
%A Kroeten ,Terrence  T.
%A Brown,James  R.
%K Marketing
%B AMA Summer Educators' Conference
%C Chicago, IL
%8 1984
%G eng
%2 c
%4 647661568
%$ 647661568

%0 Journal Article
%J International Journal of Physical Distribution and Materials Management
%D 1984
%T Environmental Uncertainty Regarding Inventory Ordering:  Its Behavioral Consequences in a Distribution Channel
%A James,Brown  R.
%A Lusch ,Robert  F.
%A Koenig,Hal
%K Marketing
%B International Journal of Physical Distribution and Materials Management
%V 14
%P 19-36
%8 1984
%G eng
%N 3
%2 a
%4 647604224
%$ 647604224

%0 Journal Article
%J Journal of Consumer Research
%D 0
%T Morality Appraisals in Consumer Responsibilization
%A Barnhart,Michelle
%A Huff,Aimee
%A Scott,Inara
%K Business Law
%K Marketing
%X Abstract: In recent decades, U.S. “pro-gun” lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These responsibilization efforts center an interpretation of the constitutional right to keep and bear arms as an entitlement for individuals to engage in armed protection from criminals. Using interview and online discussion data, this research investigates consumers’ responses to responsibilization for this morally fraught set of behaviors, and the role of consumers’ various understandings of the right to bear arms in these responses. Findings show that acceptance of responsibilization is a matter of proportionality; consumers accept responsibilization for a proportion of specific armed protection scenarios and reject it for the remainder. Acceptance is determined by their appraisals of the morality of the responsibilization sub-processes (Giesler & Veresiu 2014). Consumers’ understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to responsibilization as a proportionality; illuminating consumers’ active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.<br><br>
%B Journal of Consumer Research
%8 2023 In Press
%G eng
%2 a
%4 209628018688
%$ 209628018688