<style face="normal" font="default" size="100%">Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense</style>

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<style face="normal" font="default" size="100%">Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense</style>

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<style face="normal" font="default" size="100%">Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers</style>

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<style face="normal" font="default" size="100%">Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America</style>

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<style face="normal" font="default" size="100%">Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America</style>

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<style face="normal" font="default" size="100%">Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America</style>

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<style face="normal" font="default" size="100%">Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock</style>

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<style face="normal" font="default" size="100%">Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation</style>

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<style face="normal" font="default" size="100%">Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities</style>

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<style face="normal" font="default" size="100%">Borderlands: The Intersection of Liminality and Stable Third Place</style>

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<style face="normal" font="default" size="100%">Consuming and Consumption in Third Space Communites: Constructing Sanctuary</style>

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<style face="normal" font="default" size="100%">The Marketization of Religion: Field, Capital, and Consumer Identity</style>

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<style face="normal" font="default" size="100%">Leaving an Identity-Central Community of Practice</style>

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<style face="normal" font="default" size="100%">Leaving and Identity-Central Community of Practice</style>

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13

<style face="normal" font="default" size="100%">Living and Leaving Brand Community</style>

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13

<style face="normal" font="default" size="100%">Our Scientific Heritage</style>

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<style face="normal" font="default" size="100%">A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica</style>

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<style face="normal" font="default" size="100%">Building Communities of Philanthropy in Higher Education: Contextual Influences</style>

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<style face="normal" font="default" size="100%">Genius for Sale: The Conspicuous Consumption of Ideas</style>

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<style face="normal" font="default" size="100%">20 Years in the Field: The Ethnographic Journey</style>

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<style face="normal" font="default" size="100%">Where are we going with this...relationship?</style>

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<style face="normal" font="default" size="100%">Building Communities of Affinity</style>

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<style face="normal" font="default" size="100%">Communitas Interruptus</style>

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<style face="normal" font="default" size="100%">Contextual Influences: Building Brand Community in Large and Small Colleges</style>

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<style face="normal" font="default" size="100%">Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study</style>

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<style face="normal" font="default" size="100%">Alumni Giving: Cultivating Connections that Build Commitment</style>

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<style face="normal" font="default" size="100%">Transcendent Consumption Experience and Brand Community</style>

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<style face="normal" font="default" size="100%">Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement</style>

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<style face="normal" font="default" size="100%">Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture</style>

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<style face="normal" font="default" size="100%">Brand Community in Higher Education: A Framework for Understanding and Building Loyalty</style>

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<style face="normal" font="default" size="100%">HOG tales, Jeep Trails, and Setting Sail</style>

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13

<style face="normal" font="default" size="100%">HOG Tales, Jeep Trails, and Setting Sail</style>

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<style face="normal" font="default" size="100%">Building a University Brand Community: The Long-Term Impact of Shared Experiences</style>

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<style face="normal" font="default" size="100%">Building the Relationships of Brand Community in a Service Setting</style>

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<style face="normal" font="default" size="100%">Listening to the Customer</style>

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<style face="normal" font="default" size="100%">Loyalty: The Influences of Satisfaction and Brand Community</style>

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<style face="normal" font="default" size="100%">Building Brand Community</style>

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13

<style face="normal" font="default" size="100%">The Great Debate: Design Research vs. Marketing Research</style>

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<style face="normal" font="default" size="100%">Intercustomer Relationships and Service Experiences: An Empirical Exploration</style>

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<style face="normal" font="default" size="100%">Ethnographic Research as a Tool for Gauging Customer Experiences</style>

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<style face="normal" font="default" size="100%">University Experiences, the Student-College Relationship, and Alumni Support</style>

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<style face="normal" font="default" size="100%">A Cross-Cultural Exploration of Subcultures of Consumption</style>

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13

<style face="normal" font="default" size="100%">A Harley-Davidson Story: Marketing and Building Customer Relationships</style>

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<style face="normal" font="default" size="100%">The Branding of An Alumni Association</style>

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<style face="normal" font="default" size="100%">Sustainable Forestry, Swedish Style, for Europe's Greening Market</style>

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<style face="normal" font="default" size="100%">Demand for Third-Party Certified Wood Products: A Case Study of the US and UK</style>

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<style face="normal" font="default" size="100%">Marketing in the Graduate Curriculum</style>

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13

<style face="normal" font="default" size="100%">Retailer Efforts for Sustainable Forest Products</style>

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<style face="normal" font="default" size="100%">Site Selection by Professional Service Providers: The Case of Dental Practices</style>

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13

<style face="normal" font="default" size="100%">Home Depot/Sainsbury, Preliminary Results</style>

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<style face="normal" font="default" size="100%">Interpersonal Relationships Within the Context of the Commercial Marketplace</style>

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<style face="normal" font="default" size="100%">Material Possessions and the Divorce Experience</style>

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<style face="normal" font="default" size="100%">Close to the Customer: Gonzo Research in an Age of Quality</style>

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<style face="normal" font="default" size="100%">Subcultures of Consumption: An Ethnography of the New Bikers</style>

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<style face="normal" font="default" size="100%">The Measurement of Service Quality in Healthcare: An Examination of Dental Practices</style>

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<style face="normal" font="default" size="100%">Service Quality Measurement</style>

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<style face="normal" font="default" size="100%">Subcultures of Consumption: Implications for Marketing</style>

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<style face="normal" font="default" size="100%">Yellow Pages Usage by Professionals: An Exploratory Study of Dentists</style>

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<style face="normal" font="default" size="100%">Attracting and Retaining Dental Patients</style>

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<style face="normal" font="default" size="100%">Consumer Behavior and Divorce</style>

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<style face="normal" font="default" size="100%">Marketing in a Free Market Economy</style>

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<style face="normal" font="default" size="100%">Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance</style>

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<style face="normal" font="default" size="100%">Attracting and Retaining Dental Patients</style>

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<style face="normal" font="default" size="100%">Positioning Services</style>

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<style face="normal" font="default" size="100%">Positioning Professional Services: Segmenting the Financial Services Market</style>

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<style face="normal" font="default" size="100%">Services and the Consumer Experience: Reevaluating Positioning Strategies</style>

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<style face="normal" font="default" size="100%">Hairstyles as Transition Markers</style>

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<style face="normal" font="default" size="100%">The Symbolic Use of Hair Through Role Transitions and Life Structure Changes</style>

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<style face="normal" font="default" size="100%">Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market</style>

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<style face="normal" font="default" size="100%">McDonnell Douglas Corporation: A Case Study</style>

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<style face="normal" font="default" size="100%">McDonnell Douglas Corporation: A Case Study</style>

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<style face="normal" font="default" size="100%">Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship</style>

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<style face="normal" font="default" size="100%">Positioning Services for Competitive Advantage</style>

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<style face="normal" font="default" size="100%">Positioning Services for Competitive Advantage</style>

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<style face="normal" font="default" size="100%">Strategic Marketing Management</style>