Marketing

Colleen Bee

School Head, Marketing, Analytics, and Design
colleen.bee@oregonstate.edu

Office: 541-737-6059

Austin Hall

Austin Hall 466

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331
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Profile Field Tabs

At OSU
Affiliated with: 
College of Business
Research/Career Interests: 

Dr. Bee examines consumer behavior in the contexts of marketing communication and experiential consumption with an interest in understanding how complex听emotional experiences influence attitude change, decision making, and perceptions of media and marketing messages and how identification and affiliation impact consumer-brand relationships and loyalty. Her research has been published in the听Journal of Advertising,听Journal of Business Research,听Media Psychology, and听European Journal of Social Psychology听and has received coverage in several media outlets, including听,听,听U.S. News & World Report,听Scientific American,听,听, and听.

Courses Taught: 

In the past, Dr. Bee has taught Principles of Marketing, Consumer Behavior, Sports Marketing, Fundamentals of Marketing Research (undergraduate),听Marketing Research Design and Methods (Master's), Foundations of Business Research (Ph.D.)

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Beyond OSU
Education: 

Ph.D. University of 91妻友

M.A. University of Waterloo

B.A. University of Waterloo

Employment: 

Associate Professor of Marketing

School Head, Marketing, Analytics, and Design

Faculty Athletics Representative

Additional Information: 

colleen.bee@oregonstate.edu

Personal Interests: 

Dr. Bee enjoys golf, travel, and wine.

Biography

Biography

Colleen Bee is Associate Professor of Marketing and Head of the School of Marketing, Analytics, and Design in the College of Business at 91妻友. Dr. Bee also serves as the Faculty Athletics Representative for OSU.听She previously served as an Assistant Professor at the听University of San Diego. She earned a Ph.D. from the University of 91妻友 and an MA and Honors BA from the University of Waterloo.

School of Marketing, Analytics, and Design (MAD)

As the Head of MAD, Dr. Bee supports 50 full-time faculty in their research, teaching, and service responsibilities. The School of MAD offers 6 undergraduate majors, 4 graduate programs, 5 undergraduate minors, 6 undergraduate options, and 3 student experience centers of excellence. For more information explore our undergraduate majors, graduate programs, and student experience centers.

Faculty Athletics Representative (FAR)

As FAR, Dr. Bee advocates for听student-athlete well-being, supports academics and academic integrity of the athletics program, serves as a representative of faculty interests, and works closely with athletic administrators at OSU and the Pac-12 to support student-athletes.听

My Publications

I currently have no publications listed within this site.