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Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison
| Title | Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison |
| Publication Type | Journal Articles |
| Year of Publication | 2017 |
| Authors | Tung, T-Y, Koenig, H, Chen, H-L |
| Journal | Sustainability |
| Volume | 9 |
| Date Published | 2017 |
| Keywords | Design Program, Marketing |
| URL | |
| Sort | a |
