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Biblio
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Filters: Author is Bee,Colleen and Keyword is MBA [Clear All Filters]
, 鈥�Undertaking Successful Brand Design in Sport鈥�, New York, NY: , 2014, pp. 89-108.
, 鈥�Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising鈥�, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
