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Biblio
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Filters: Author is Mishra,C. and Keyword is Marketing [Clear All Filters]
, 鈥�Strategic Value of Technology and Brand Equity鈥�, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
, 鈥�Impact of R&D on Performance鈥�, Financial Management Association Conference. Seattle, WA, 2000.
